SEO Daily News Recap for Thursday, November 13, 2025
Organic SEO & Search News
Facebook Adds AI Tools to Marketplace – Facebook introduces AI tools to enhance user experience on Marketplace, offering new ways to discover the best deals.
YouTube Tests Comment Summaries in YouTube Studio – YouTube Studio will now feature comment summaries, providing a quick overview of viewer responses for creators.
LinkedIn Adds AI-Powered Conversational Search – LinkedIn integrates AI to enable users to search for specific people, pages, and posts through conversational queries.
3 Common Mistakes to Avoid When Investing in AI Search – A guide to steering clear of common SEO errors in AI-driven search, emphasizing the importance of aligning goals, metrics, and strategy.
A Round-up of All the Great Talks From MozCon New York 2025 – Insights from MozCon 2025 speakers on navigating AI SEO challenges and enhancing online visibility and revenue.
How to Compare Your AI Visibility Against Your Competitors – A comprehensive guide on conducting competitor analysis in AI search to gain a competitive edge in online visibility.
Google FastSearch: Everything you Need to Know – Understanding Google’s FastSearch and its impact on search results, focusing on speed and efficiency.
Paid Search & Platform Innovations
Google Adds AI-Powered Shopping Tools for the Holidays – Google introduces AI-driven shopping features for a seamless holiday shopping experience, including personalized product recommendations and automated purchases.
Google Ads Boosts Accuracy in Advertiser Account Suspensions – Google Ads leverages Gemini AI to reduce incorrect advertiser suspensions by 80% and expedite appeal resolutions.
Google Ads Experiment Taps Twitter Creatives for PMax Campaigns – Google Ads explores integrating social video ads from Twitter into PMax campaigns to streamline setup processes.
Google Ads Testing Importing X Ads & Other Social Campaigns – Google tests a feature allowing the importation of campaigns and assets from various social networks into Google Ads, enhancing campaign management efficiency.
Google Adds New User Agent For Google-Pinpoint – Google introduces a new user agent, Google-Pinpoint, to facilitate user-triggered fetching of specified URLs for personal document collections.
Google Clarifies Nesting In Reviews & Aggregate Ratings – Google updates review snippet guidelines to clarify the handling of nesting in reviews and aggregate ratings to ensure accurate interpretation in search results.
General Digital Marketing
Snapchat Shares Insights into What Creators are Seeking in Brand Deals – Snapchat
Dive into our detailed sections for more insights and updates.
Organic SEO & Search News
SEO Daily News and Algorithm Updates
TikTok Official Launches its Bulletin Boards Feature
Like Instagram’s Broadcast Channels, but in TikTok form.
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Social Media Today – Latest News
A Round-up of All the Great Talks From MozCon New York 2025
Struggling to keep up with AI SEO and shrinking traffic? Get clear, proven strategies from MozCon 2025 speakers to grow visibility, trust, and revenue.
Source:
moz (en-US)
Daily Search Forum Recap: November 13, 2025
Here is a recap of what happened in the search forums today…
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Search Engine Roundtable
Google Search Ranking Volatility Heated On November 12th
We are seeing some big movement and volatility in the Google Search results again, this one kicking up more yesterday, November 12th. This may be a continuation of the ongoing Movember update, which I covered over the weekend. But there has been a lot of chatter over the past day or so, and some of the tools spiked over the past 24 hours.
Source:
Search Engine Roundtable
Technical SEO
Google FastSearch: Everything you need to know
FastSearch powers AI Overviews – a faster, lighter version of Search built for speed over depth. Here’s how it changes what gets seen.
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Search Engine Land
Google Adds New User Agent For Google-Pinpoint
Google has documented a new user agent, a user-triggered fetcher, named Google-Pinpoint. "The Google-Pinpoint fetcher requests individual URLs that Pinpoint users specified as sources for their personal collections of documents," Google posted in its updated documentation.
Source:
Search Engine Roundtable
Google Clarifies Nesting In Reviews & Aggregate Ratings
Google has updated the review snippet documentation to explain that site owners should avoid using multiple ways of indicating what’s being reviewed, the search company announced. This is to make it clear about how nesting in reviews and aggregate ratings are interpreted and handled by Google Search.
Source:
Search Engine Roundtable
SEO Tools and Data Analysis
How to Compare Your AI Visibility Against Your Competitors
If a competitor is mentioned more often, cited more frequently, or framed more favorably in AI answers, they win attention and trust before searchers even know you exist. This guide shows you how to run a competitor analysis for AI search.
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General SEO – SEO Blog by Ahrefs
AI and Machine Learning in SEO
Facebook Adds AI Tools to Marketplace
Some new ways to find the best deals on Facebook Marketplace.
Source:
Social Media Today – Latest News
LinkedIn Adds AI-Powered Conversational Search
Now you can find peple, pages and posts by asking more specific questions.
Source:
Social Media Today – Latest News
Facebook Adds AI-Powered Tools to Marketplace
Some new ways to find the best deals on Facebook Marketplace.
Source:
Social Media Today – Latest News
3 Common mistakes to avoid when investing in AI search
Avoid common AI search SEO mistakes. Align goals, metrics & strategy to optimize effectively for LLM-driven search.
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Search Engine Land
Google’s new “Ads Advisor” AI is put to the test
Google’s new AI Ads Advisor shows promise but remains error-prone and not ready to fully manage campaigns.
Source:
Search Engine Land
AI sends 1% of website traffic – and most of it is from ChatGPT
ChatGPT tops AI referrals, followed by Perplexity. AI highlights brands Google doesn’t. And organic search still drives the most traffic.
Source:
Search Engine Land
Google releases AI shopping updates for the holidays
Google’s holiday AI updates include new AI Mode responses, Gemini shopping, agentic calling, and agentic checkout.
Source:
Search Engine Land
How to boost your AI search visibility: 5 key factors
Learn how to make your content visible, credible, and competitive in AI-driven search results. Future-proof your SEO now!
Source:
Search Engine Land
Generative AI and defamation: What the new reputation threats look like
AI chatbots are changing how defamation spreads. Safeguarding credibility now means watching what AI says about you.
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Search Engine Land
Content Marketing and Strategy
Snapchat Shares Insights into Whats Creators are Seeking in Brand Deals
A look at what creators are seeking in branded content partnerships.
Source:
Social Media Today – Latest News
Career Development and Industry Trends
“Dumbest idea I’ve heard” to $100M ARR: Inside the rise of Gamma | Grant Lee (co-founder)
How Gamma built a $100M ARR AI startup everyone said shouldn’t exist
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Lenny’s Newsletter
E-commerce and Affiliate SEO
X Adds New Parameters for Those Buying @Handles
You can acquire a new @handle, but if you don’t post engaging content, X might take it back.
Source:
Social Media Today – Latest News
Google Adds AI-Powered Shopping Tools for the Holidays
The new tools will be help you find relevant products, and even make purchases on your behalf.
Source:
Social Media Today – Latest News
User Experience and SEO Optimization
YouTube Tests Comment Summaries in YouTube Studio
The summaries will provide a quick snapshot of audience responses.
Source:
Social Media Today – Latest News
Paid Search & Platform Innovations
Paid Search and Advertising
Google Ads boosts accuracy in advertiser account suspensions
Google Ads, powered by Gemini AI, has cut incorrect advertiser suspensions by over 80% and now resolves 99% of appeals within 24 hours.
Source:
Search Engine Land
Google Ads experiment taps Twitter creatives for PMax campaigns
Google Ads is testing a feature that pulls social video ads into PMax campaigns, streamlining setup but raising data concerns.
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Search Engine Land
Advertisers Concerned With Updated Google Ads Unacceptable Phone Number Policy
Google will be updating its Unacceptable phone number policy on December 10, 2025 and that update is causing some anxiety for some advertisers. The policy update says that "phone numbers found to be associated with fraudulent activity or with a history of policy violations are unacceptable."
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Search Engine Roundtable
Google Ads Testing Importing X Ads & Other Social Campaigns
Google has confirmed it is testing a feature to import campaigns and assets from X and other social networks into your Google Ads campaign. Ginny Marvin, the Google Ads Liaison, confirmed this on LinkedIn yesterday.
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Search Engine Roundtable
Google Rolling Out Ads Advisor and Analytics Advisor
Google has been testing its AI advisor in Google Ads and Analytics since 2023, there were some bugs throughout that testing, promoted the test to the top menu and then Google renamed it Ads Advisor in August. Now, Google announced Ads Advisor and Analytics Advisor is rolling out English-language accounts globally in early December.
Source:
Search Engine Roundtable
Job Postings
Job Postings
11/13/2025
Marketing Manager- Lead Generation, SEO and Brand ~ Precision Life Sciences ~ Hybrid (USA) ~ Windham, NH, United States
Job Description Marketing Manager – Lead Generation, SEO & Brand Overview We are seeking a hands-on Marketing Manager who will own day-to-day activities to generate client and candidate leads through search engine optimization, website optimization, email campaigns, and overall branding. This role is ideal for someone who is results-driven, detail-oriented, and eager to grow with […]
Source:
In-house SEO jobs – SEOjobs.com
Job Postings
11/13/2025
(PT) Link Building Project Manager ~ PressHERO ~ $18-$30/hour ~ Remote (WW)
Join PressHERO—an agency focused on quality link acquisition—and own the end-to-end delivery of link orders for our clients. You’ll sit in the middle of our site researcher → editor → outreach pipeline, keep the work moving, and keep clients updated. Part-time, async, with a weekly call and some overlap with Western European mornings/early afternoons. About the role You’ll be the traffic […]
Source:
SEO Agency Jobs – SEOjobs.com
Job Postings
11/13/2025
Senior Project Manager – Enterprise SEO & Content Strategy ~ iPullRank ~ $95,000-115,000 ~ In-Office (USA) ~ Brooklyn, NY, United States
Job Description iPullRank is a eleven-year-old digital marketing remote agency based in New York City, founded by industry trailblazer Michael King. We’re not here to follow trends—we set them. Our team blends technical expertise with creativity to deliver SEO, Content, and Generative AI services that drive results. We work with some of the biggest names […]
Source:
SEO Agency Jobs – SEOjobs.com
