SEO Daily News Recap for Tuesday, April 22, 2025
Organic SEO & Search News
YouTube Makes Auto-Dubbing Available to All YPP Creators, Adds ‘Combo Gifting’ – Auto-dubbing is now available to more YouTubers.
What’s under the hood matters more than ever for SEO success – Your content deserves a foundation built for speed, scale, and search.
LinkedIn Launches Qualified Leads Optimization for Custom Ad Targeting – The process will enable you to define lead quality based on past campaign results.
Paid Search & Platform Innovations
Google Ad spend continues to outpace traffic volume: Report – Google Ad spending grew 9% while Microsoft Ads saw stronger 17% growth and PMax campaigns showed deteriorating performance, Tinuiti reports.
Google Ads Performance Max Campaigns All Gain 90 Characters Of Text For Descriptions – Google Ads has updated the number of characters you can add for the Performance Max campaigns descriptions to all be 90 characters long.
Microsoft Bing Copilot Answers With Read More Link – Microsoft is testing adding a read more link to the Bing Copilot Answers in Bing Search.
General Digital Marketing
Meta Highlights Improving Performance of its AI-Powered Ad Campaigns – Some new stats on the improving performance of Meta’s AI ad tools.
LinkedIn Updates Premium Company Pages With New Elements – LinkedIn says that Premium Company Pages is one of its fastest-growing products.
Announcing a brand-new podcast: “How I AI” with Claire Vo – Listen now (48 mins) | The first-ever addition to the Lenny’s Podcast network.
Dive into our detailed sections for more insights and updates.
Organic SEO & Search News
SEO Daily News and Algorithm Updates
YouTube Makes Auto-Dubbing Available to All YPP Creators, Adds ‘Combo Gifting’
Auto-dubbing is now available to more YouTubers.
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Social Media Today – Latest News
Google Abandons the Last Elements of its Cookie Phase-Out Plan
Google’s cookie phase-out is no more, with the last remnants of the initiative being shelved.
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Social Media Today – Latest News
Instagram Launches ‘Edits’ Video Editing App
Instagram’s new video editing app is here.
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Social Media Today – Latest News
Video Previews come to Google Business Profile verification
This will let you review your video verification video before you submit it.
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Search Engine Land
ChatGPT search has 41 million average monthly users in EU
While ChatGPT Search grew from 11.2 million to 41.3 million "recipients," it is still dwarfed by Google Search.
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Search Engine Land
Daily Search Forum Recap: April 22, 2025
Here is a recap of what happened in the search forums today…
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Search Engine Roundtable
Microsoft Bing Copilot Answers With Read More Link
Microsoft is testing adding a read more link to the Bing Copilot Answers in Bing Search. The read more link will expand the answer to show more content, generating a more detailed and longer answer for your query.
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Search Engine Roundtable
Google Testing Shaded Blue Gradient Site Name & Favicon
About a year ago, we covered numerous tests with shaded site name and favicon sections of the snippet. Google continues to test this, but we’re now seeing a blue gradient version of the style.
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Search Engine Roundtable
Technical SEO
What’s under the hood matters more than ever for SEO success
Your content deserves a foundation built for speed, scale, and search.
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Search Engine Land
What Is llms.txt, and Should You Care About It?
Developers and marketers are being told to add special files to their sites to help LLMs "understand" their content. But does it do anything?
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General SEO – SEO Blog by Ahrefs
SEO Tools and Data Analysis
Gumroad CEO’s playbook to 40x his team’s productivity with v0, Cursor, and Devin | Sahil Lavingia
Watch now | Gumroad’s CEO shares his exact workflow for turning weeks of work into hours using tools like v0, Cursor, and Devin
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Lenny’s Newsletter
Local SEO
Google Local Panel With Get There & From Your Location
Google is testing a newish section in the Google local panel to tell searchers how far that business is from your location. Google is testing adding either a "Get there" data point and/or a "From your location" data point.
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Search Engine Roundtable
AI and Machine Learning in SEO
ChatGPT releases Memory with Search
ChatGPT search can now rewrite your prompts based on the memories you have saved and insights from your past chat history.
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Search Engine Land
Content Marketing and Strategy
The complete guide to high-impact educational video content
Everything you need to know when creating and launching educational videos – strategy, tools, SEO, promotion, performance insights, and more.
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Search Engine Land
How to use YouTube Shorts to drive sustained growth, engagement
More than virality, YouTube Shorts drives lasting impact. Stand out with platform-specific tactics TikTok and Reels can’t match.
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Search Engine Land
No, I Will Not A/B Test That – SparkToro
Marketers love to talk about A/B testing. Heck, I’ve said it too. It sounds prudent. Responsible. “Test before you commit! Don’t waste resources!” But the
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SparkToro
Career Development and Industry Trends
Busta Rhymes, Mic King & Lily Ray at SEOWeek – Lily Ray
I’m so excited to announce that I will be DJing with the legendary Busta Rhymes and incredible Mic King next week at SEO Week in NYC. Mike and I haveContinue readingBusta Rhymes, Mic King & Lily Ray at SEOWeek
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Lily Ray
LinkedIn Updates Premium Company Pages With New Elements
LinkedIn says that Premium Company Pages is one of its fastest-growing products.
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Social Media Today – Latest News
Announcing a brand-new podcast: “How I AI” with Claire Vo 🔥
Listen now (48 mins) | The first-ever addition to the Lenny’s Podcast network
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Lenny’s Newsletter
User Experience and SEO Optimization
Pinterest Tests Alerts to Keep Teens Off the App During School Hours
Pinterest is backing several measures to curb potentially harmful app usage.
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Social Media Today – Latest News
Paid Search & Platform Innovations
Paid Search and Advertising
Meta Highlights Improving Performance of its AI-Powered Ad Campaigns
Some new stats on the improving performance of Meta’s AI ad tools.
Source:
Social Media Today – Latest News
LinkedIn Launches Qualified Leads Optimization for Custom Ad Targeting
The process will enable you to define lead quality based on past campaign results.
Source:
Social Media Today – Latest News
Google Ad spend continues to outpace traffic volume: Report
Google Ad spending grew 9% while Microsoft Ads saw stronger 17% growth and PMax campaigns showed deteriorating performance, Tinuiti reports.
Source:
Search Engine Land
Google Ads Performance Max Campaigns All Gain 90 Characters Of Text For Descriptions
Google Ads has updated the number of characters you can add for the Performance Max campaigns descriptions to all be 90 characters long. Previously, there was a short description of 60 characters, but now they have all been updated to show 90 characters.
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Search Engine Roundtable
Google Ads Update Allows Same Advertiser To Show Ads In Top Ads & Bottom Ads
Google Ads announced they will "now allow relevant Search ads from advertisers who showed amongst top ads to also participate in the bottom ads auction." Honestly, I thought this update happened last month when they started to allow double serving ads (well, Google now says it is not double serving, so maybe that is the announcement here…).
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Search Engine Roundtable
Job Postings
Job Postings
4/22/2025
Senior SEO Specialist ~ Pure SEO Ltd ~ NZD $80–$100k ~ Hybrid (Auckland, New Zealand)
We’re Hiring: Senior SEO Specialist – Auckland (Hybrid) We’re Pure SEO a digital agency based in Northcote, Auckland that’s big on culture, smart digital thinking and delivering great results for our clients. We’re also a Google Premier Partner, and we love what we do. Right now, we’re looking for an experienced Senior SEO Specialist to […]
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SEO Agency Jobs – SEOjobs.com
Job Postings
4/22/2025
Jr. SEO & Link-Building Specialist ~ Mad Devs ~ Remote (UK)
Junior SEO & Link Building Specialist We are looking for a detail-oriented “SEO & Link Building Specialist” to join our team. You will be responsible for improving our website’s search visibility, managing content updates, and executing outreach campaigns to acquire high-quality backlinks. The ideal candidate has hands-on experience with SEO tools, understands link-building principles, and […]
Job Postings
4/22/2025
SEO Specialist ~ TAKKT FoodServices ~ Remote (US)
Say Hello to TAKKT FoodServices! TAKKT Foodservices stands as one of the nation’s top 10 largest distributors of food service equipment and supplies, positioning us to better serve our customers, expand our product and service offerings, and ensure customer success. Our company encompasses Hubert, Central Restaurant Products, and Retail Resources. TAKKT Foodservices operates as a […]
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Mid Level SEO Jobs – SEOjobs.com
Job Postings
4/22/2025
SEO Specialist ~ Soni ~ $40-60/hr. ~ Remote (US)
We’re looking for a detail-oriented SEO Specialist to optimize and expand our client’s digital presence. This fully remote role requires working East Coast hours and focuses on improving organic search performance through on-page, off-page, and technical SEO strategies. You’ll use tools like Google Analytics to track performance, identify opportunities, and drive measurable results across our […]
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SEO Agency Jobs – SEOjobs.com
Job Postings
4/22/2025
SEO Specialist ~ TopHatRank ~ $50-60k ~ Remote (US)
TopHatRank is looking for an SEO Specialist who’s not just “into SEO,” but detail-obsessed, reliable, and follows directions like a pro. If you’re an SEO who is a strong communicator, meets deadlines, isn’t afraid to ask questions, and wants to grow—we want to hear from you. Specifically, we’re looking for someone who: ✔️ Has […]
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SEO Agency Jobs – SEOjobs.com
