2025 SEO Headlines

SEO Daily News Recaps for Tuesday, December 9, 2025

12/10/25

SEO Daily News Recap for Tuesday, December 9, 2025

Organic SEO & Search News

Google Core Updates Not Done; A New Core Update Should Be Soon – Google’s John Mueller said at the Google Search Central Live event in Zurich today that Google is still working on the next core update. This update should be out soon, but it is unclear if it will happen in the next couple of days or after the holiday season. Daily Search Forum Recap: December 9, 2025 – Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Paid Search & Platform Innovations

Google Ads Advisor Can Reference External Sources – Google rolled out Ads Advisor and Analytics Advisor a few weeks ago and did you know that it can reference and cite third-party external sources, outside of just Google’s own help documentation? Well, it does. Google Ads Offline Conversion Uploads Bug – Google has a bug with the Google Ads offline conversion uploads feature. Much, but not all, of the offline conversion data you upload is not being added to Google Ads. This obviously makes the reporting look off and bad for your ad campaigns. Google Ads AI Max “Broad-Matchifies” Exact Match and Phrase Match Keywords – With Google Ads releasing AI Max globally back in September, more and more advertisers are trying it out. While some of the early data can show it underperforms, some are seeing success by using it for specific applications. That being said, one recent study showed that using AI Max helps broaden your work with exact match and phrase match keywords.

General Digital Marketing

Pinterest Publishes 2026 Trend Predictions Report – Here’s what’s coming next, according to Pinterest. 12 Top Trend Tracking Tools for 2026 (Free and Paid) – The top trend tracking tools go beyond discovery. They also help you analyze and forecast the impact of a given trend. Here are the best tools Google AI cites retailers 4% vs. ChatGPT at 36%: Data – E-commerce results show a clear split: Google leans on what people say, while ChatGPT focuses more on where you can buy it. Google launches Data Manager API – Google’s new Data Manager API gives advertisers a simpler, centralized way to feed first-party data into its AI systems. Facebook Launches Feed Updates, Algorithm Control Options – Facebook’s trying to align with evolving social media usage trends. Think different: The Positionless Marketing manifesto – Assembly-line methods put marketers in a box. Technology removed it – marketers haven’t noticed. AI tools for PPC, AI search, and social campaigns: What’s worth using now – The tools driving creative, workflow automation, and search visibility in performance marketing – plus guidance for choosing the right stack.

Dive into our detailed sections for more insights and updates.

Organic SEO & Search News


SEO Daily News and Algorithm Updates


Reddit Announces Expanded Teen Safety Measures

Reddit’s announced a range of updates to align with new teen restrictions in Australia.

Source:
Social Media Today – Latest News


Google Core Updates Not Done; A New Core Update Should Be Soon

Google’s John Mueller said at the Google Search Central Live event in Zurich today that Google is still working on the next core update. This update should be out soon, but it is unclear if it will happen in the next couple of days or after the holiday season.

Source:
Search Engine Roundtable


Daily Search Forum Recap: December 9, 2025

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

A Google core update is still in the works and should be rolled out soon. Google Search Console launched weekly and monthly views for more granular data. OpenAI updated its ChatGPT bots and crawlers. Google won’t be bringing ads to the Gemini app, Google executive wrote. New study on Google Ads AI Max talks about "Broad-Matchifies." Google updated the Business Profiles verification issue form. Google Ads Advisor can reference external…

Source:
Search Engine Roundtable


Technical SEO


Technical SEO


12/9/2025


12 Top Trend Tracking Tools for 2026 (Free and Paid)

The top trend tracking tools go beyond discover. They also help you analye and forecast the impact of a given trend. Here are the best tools

Source:
Unknown Source


SEO Tools and Data Analysis


Google launches Data Manager API

Google’s new Data Manager API gives advertisers a simpler, centralized way to feed first-party data into its AI systems.

Source:
Search Engine Land


How to evaluate your SEO tools in 2026 – and avoid budget traps

Rising prices and AI hype make SEO tools harder to justify. Learn to evaluate platforms, test workflows, and connect work to business value.

Source:
Search Engine Land


Google Search Console Adds Granular Weekly & Monthly Data

Google announced today at the Search Central Live event in Zurich that Search Console is rolling out more granular data. Google launched weekly and monthly views in Search Console for performance reports.

Source:
Search Engine Roundtable


Google Search Console performance reports adds weekly and monthly views

This lets you drive deeper giving you more granular data in the Search Console reports.

Source:
Search Engine Land


AI and Machine Learning in SEO


YouTube Adds More AI Creation Tools, New Shopping Data

YouTube’s also provided an overview of its latest updates to the Inspiration tab.

Source:
Social Media Today – Latest News


65% of AI chats have no commercial intent, new analysis finds

AI users behave nothing like traditional searchers – and most AI chat activity has zero commercial intent, according to a new analysis.

Source:
Search Engine Land


Google AI cites retailers 4% vs. ChatGPT at 36%: Data

Ecommerce results show a clear split: Google leans on what people say, while ChatGPT focuses more on where you can buy it.

Source:
Search Engine Land


OpenAI Updates Its ChatGPT Crawler OAI-SearchBot

OpenAI has updated its spider/crawler it uses for ChatGPT, OAI-SearchBot. The AI company updated the description and details of the crawler information removing that it is used for links and to train OpenAI’s generative AI foundation models.

Source:
Search Engine Roundtable


Content Marketing and Strategy


Mentions, citations, and clicks: Your 2026 content strategy

Your next wins depend on the signals models see, not the pages users visit. Adapt your content before agents take over the journey.

Source:
Search Engine Land


Think different: The Positionless Marketing manifesto

Assembly-line methods put marketers in a box. Technology removed it – marketers haven’t noticed.

Source:
Search Engine Land


The Best Damn Food & Drink Gift Guide 2025 – SparkToro

Hey friends! It’s been a crazy few months what with flutters hands, gestures to the burning tire fire just outside the window. The point is, December

Source:
SparkToro


Career Development and Industry Trends


How to spot a top 1% startup early

Three key lessons from employees who picked multiple iconic companies

Source:
Lenny’s Newsletter


How to spot a 1% startup early

Three key lessons from people who picked multiple iconic companies before they were obvious

Source:
Lenny’s Newsletter

Paid Search & Platform Innovations


Paid Search and Advertising


Google Ads Advisor Can Reference External Sources

Google rolled out Ads Advisor and Analytics Advisor a few weeks ago and did you know that it can reference and cite third-party external sources, outside of just Google’s own help documentation? Well, it does.

Source:
Search Engine Roundtable


Google Ads Offline Conversion Uploads Bug

Google has a bug with the Google Ads offline conversion uploads feature. Much, but not all, of the offline conversion data you upload is not being added to Google Ads. This obviously makes the reporting look off and bad for your ad campaigns.

Source:
Search Engine Roundtable


Google Ads AI Max "Broad-Matchifies" Exact Match and Phrase Match Keywords

With Google Ads releasing AI Max globally back in September, more and more advertisers are trying it out. While some of the early data can show it underperforms, some are seeing success by using it for specific applications. That being said, one recent study showed that using AI Max helps broaden your work with exact match and phrase match keywords.

Source:
Search Engine Roundtable


Google Says Ads Are Not Coming To Gemini App

Google’s Vice President, Global Ads at Google, Dan Taylor, said that there are no plans to bring ads to the Gemini app. This comes after AdWeek reported based on sources that ads will be coming to Gemini in 2026.

Source:
Search Engine Roundtable


AI tools for PPC, AI search, and social campaigns: What’s worth using now

The tools driving creative, workflow automation, and search visibility in performance marketing – plus guidance for choosing the right stack.

Source:
Search Engine Land

Job Postings


Job Postings


12/9/2025


Organic Growth Strategist ~ Skale ~ €37-50k p/a ~ Remote EMEA

Skale is an organic growth agency helping top SaaS and tech brands build predictable, scalable revenue through organic channels. We’ve grown by focusing on what actually drives pipeline: strategy, execution, and results, not vanity metrics. We don’t just do SEO – we build organic revenue engines for ambitious B2B tech and SaaS brands. That now includes traditional […]

Source:
SEO Agency Jobs – SEOjobs.com


Job Postings


12/9/2025


SEO Specialist ~ Archer Review ~ $65,000-$70,000 ~ Remote (USA)

About the Role We’re looking for a SEO Specialist to own and scale Archer Review’s organic search strategy. In this role, you’ll be responsible for increasing organic visibility, improving keyword rankings, and driving qualified traffic to our website and digital properties. Reporting to the Director of Growth Marketing, you will work cross-functionally with content, product, […]

Source:
In-house SEO jobs – SEOjobs.com


Job Postings


12/9/2025


SEO and LLM Expert ~ Adoreal ~ Remote (USA)

Description Adoreal is seeking a results-driven SEO Expert to enhance our online visibility and drive qualified traffic across multiple digital platforms. The ideal candidate has a deep understanding of search engine algorithms, on-page and off-page optimization, keyword strategy, and content performance analysis. You’ll collaborate with our marketing and creative teams to develop data-backed SEO strategies […]

Source:
In-house SEO jobs – SEOjobs.com