Organic SEO & Search News

Google’s Free SEO Tools, Explained: Google provides a solid set of free SEO tools, from simple keyword research to performance tracking, allowing users to stitch together a full workflow without spending a dime.

Goodbye, Featured Snippets: How SERP Features Have Evolved in the AI Era – Analyzing 1,000,000 SERPs to see how the presence of different SERP features has changed since the start of the year.

Google Search Testing Replacing More With More Filters & Show More: Google is testing replacing the “More” button under the search bar within the search results page with at least two different options, “More filters” and “Show more.”

Daily Search Forum Recap: July 22, 2025 – A recap of the latest happenings in the search forums today.

Surfer SEO vs. Semrush: 2025 Review for Agencies – A complete comparison of features, pricing, and value for agencies, revealing which SEO tool offers better ROI.

Paid Search & Platform Innovations

LinkedIn Offers Notion Trial as Part of LinkedIn Premium Subscriptions: A new add-on incentive for LinkedIn Premium subscribers.

YouTube Tests Threaded Comments, Additional AI Music Options: Some small, but potentially valuable new experiments on YouTube.

Threads Expands Analytics With Additional Audience Insights: Providing more insight into where your Threads audience is discovering your content.

Google Ads Recommendation Based On Competition: Google Ads can now show recommendations or insights based on what your competitors are doing, helping you stay competitive in the market.

Google Ads Brand Inclusions & Exclusions Now In AI Max: Google Ads is moving brand inclusions and exclusions into AI Max for new search campaigns, improving targeting capabilities.

General Digital Marketing

Build your personal AI copilot: A guide to using AI as a long-term thinking partner, with prompts to get you started on leveraging AI for strategic decision-making.

Ongoing Chinese Influence Operations Suggest That TikTok Remains a Risk: Cybersecurity experts continue to detect China-backed influence operations online, highlighting potential risks for users.

A Charcuterie Board Inspired Me To Launch an SEO Meetup: Discover how a charcuterie board sparked a fresh and fun approach to SEO meetups in London, offering a new perspective on networking and learning in the industry.