Organic SEO & Search News

Meta updates ad metrics to align with other platforms – The changes include simplified link click attribution and new engagement metrics, which could impact how ad results are measured.

X usage declined in the EU in the second half of 2025 – The platform’s latest reporting showed a decline of nearly 15% since the first half of last year, though the company claims overall record numbers.

Google Ads API enforces daily minimum budget for Demand Gen campaigns – Starting April 1, Google will require a $5 daily minimum budget for Demand Gen campaigns in the Google Ads API.

Paid Search & Platform Innovations

Meta updates Edits app with more creation tools – The company’s development team added video effects and improved the Ideas tab while also bringing in new text elements.

Google Ads’ three-strikes system: Managing warnings, strikes, and suspension – Google can suspend your account after three policy strikes in 90 days. Here’s how the warning system works and how to keep your ads running.

Google Help Document On Universal Commerce Protocol (UCP) – Google has published a new help document titled About the Universal Commerce Protocol (UCP) and UCP-powered checkout feature on Google.

General Digital Marketing

The AI engine pipeline: 10 gates that decide whether you win the recommendation – AI recommendations are decided upstream. Understand the 10-gate pipeline, where brands fail, and how small improvements compound.

6 Trends Exploding Topics Found Super Early (+ How You Can Too) – Six trends Exploding Topics identified before mainstream coverage: from beauty products to B2B SaaS. See the proof and learn how to spot the next big thing.

4 CRO strategies that work for humans and AI – Before overhauling your CRO for AI, focus on fundamentals. Clear messaging, strong UX, and technical hygiene still do the heavy lifting.