Organic SEO & Search News

Google integrates Demand Gen and Display Network – The move allows advertisers to use both options to reach different audiences within one unified environment.

LinkedIn offers guidance on B2B product launches – Robert Yanik, the platform’s product marketing and GTM leader, suggested a three-step plan for building buyer confidence and brand presence over time.

Instagram engagement rates provide insight into reach – Platform Chief Adam Mosseri shared pointers on how to understand key metrics when it comes to improving post performance and building an audience.

SEO changelogs: The missing layer of enterprise site governance – Enterprise SEO teams can’t afford invisible website updates. Changelogs help surface risky changes before they impact traffic and revenue.

Google Search Console links report showing old data after breaking – Google Search Console’s link report broke last Thursday so Google decided to show old data from weeks ago, while it is being fixed.

Paid Search & Platform Innovations

OpenAI is preparing conversion-focused ads for ChatGPT – OpenAI is expanding ChatGPT into performance advertising with conversion-focused ads, tracking tools, and pay-for-results pricing.

Google folds Display Ads into Demand Gen campaigns – Google is giving Display ads advertisers access to broader reach, AI-powered optimization, and newer Demand Gen features.

Google Testing Growing Expanding Shopping Ads – Google is testing Shopping ads that enlarge, grow, and expand when you hover your mouse cursor over the ad unit.

Google Shopping Ads In AI Mode (New Style?) – Google is expanding shopping ads into AI Mode, introducing new formats and styles.

General Digital Marketing

YouTube highlights creators vying for Emmy nominations – The platform spotlighted six shows as it chases Primetime Emmy consideration.

Google’s Nick Fox: AI search rewards content that goes deeper – Google emphasizes the importance of human perspectives in content creation despite AI advancements.

Essential books for product builders—part 1 – Discover timeless books that can enhance your skills as a builder, leader, and professional.

EU To Fine Google Triple Million Euros Over Favoring Own Services In Search Results – The European Union may issue Google its largest fine for allegedly favoring its own services in search results.