SEO Daily News Recap for Tuesday, September 30, 2025
Organic SEO & Search News
Threads is Hiding Hashtags in Cross-Posts from Instagram – Threads is still trying to work out an alternative to hashtags. Instagram’s Adding Shareable Performance Data for Creators – Another way for creators to demonstrate their reach potential. Will the US Government Manipulate TikTok’s Algorithms? – Under the proposed TikTok sale, the U.S. government could potentially gain influence over in-app trends. YouTube Expands Access to Live-Stream Gift Goals and Effects Maker – Gift goals provide another way to drive live-stream donations. Google Updates Ad Campaign Performance Insights – New updates for Google‘s Meridian marketing mix model approach, and Performance Max reporting.
Paid Search & Platform Innovations
Meta Expands Use of Facial ID to Combat ‘Celeb-Bait’ Scams – The process uses video selfie scans to match up against promotions on Facebook. LinkedIn Renames Ad Campaign Elements – You may notice a change to your LinkedIn ad metrics next month. Google Ads Performance Max gets asset and channel reporting – Google Ads upgrades bring bulk reporting, ROI columns, diagnostics, and more to help you fine-tune Performance Max campaigns. Google‘s Liz Reid: AI isn’t replacing search – it’s augmenting it – User queries are longer, deep clicks are rising, and creators who offer rich, trusted content will benefit most, Reid said in an interview. Daily Search Forum Recap: September 30, 2025 – Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
General Digital Marketing
Did the num 100 Google change impact Google Ads reporting and tools? ChatGPT now has instant checkout, would you let OpenAI purchase for you? Google is testing search result snippets without title underlines on hover. Google is testing a progress bar on the shopping ads carousel. Google AdSense has a new traffic source breakdown report… Thriving in AI search starts with SEO fundamentals – Good SEO fuels AI answers. From strategy to structure, see how to evolve your approach for visibility across AI platforms. Google adds ROI insights to Meridian marketing mix model – You can now factor in pricing, promotions, and
Dive into our detailed sections for more insights and updates.
Organic SEO & Search News
SEO Daily News and Algorithm Updates
Threads is Hiding Hashtags in Cross-Posts from Instagram
Threads is still trying to work out an alternative to hashtags.
Source:
Social Media Today – Latest News
Will the US Government Manipulate TikTok’s Algorithms?
Under the proposed TikTok sale, the U.S. government could potentially gain influence over in-app trends.
Source:
Social Media Today – Latest News
Daily Search Forum Recap: September 30, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Did the num 100 Google change impact Google Ads reporting and tools? ChatGPT now has instant checkout, would you let OpenAI purchase for you? Google is testing search result snippets without title underlines on hover. Google is testing a progress bar on the shopping ads carousel. Google AdSense has a new traffic source breakdown report…
Source:
Search Engine Roundtable
Google Testing Search Result Snippets With No Underline On Hover
Google is testing not underlining the search result snippets when you hover your mouse cursor over the snippet. Generally, Google will add an underline to the title of the link (sometimes the whole snippet) when you hover over it. But here, Google is testing not doing that.
Source:
Search Engine Roundtable
Technical SEO
Meta Expands Use of Facial ID to Combat ‘Celeb-Bait’ Scams
The process uses video selfie scans to match up against promotions on Facebook.
Source:
Social Media Today – Latest News
A checklist for effective SEO QA
Integrate SEO QA into engineering workflows to catch technical issues early, safeguard visibility, and maximize existing development work.
Source:
Search Engine Land
SEO Tools and Data Analysis
Instagram’s Adding Shareable Performance Data for Creators
Another way for creators to demonstrate their reach potential.
Source:
Social Media Today – Latest News
Local SEO
The Easiest SEO Tweak for Seasonal Local Businesses
If you’re in a seasonal industry and you’re not updating your Google Business Profile category to match the time of year, you’re probably leaving traffic and leads on the table.
Source:
Sterling Sky Inc
AI and Machine Learning in SEO
Google’s Liz Reid: AI isn’t replacing search – it’s augmenting it
User queries are longer, deep clicks are rising, and creators who offer rich, trusted content will benefit most, Reid said in an interview.
Source:
Search Engine Land
Thriving in AI search starts with SEO fundamentals
Good SEO fuels AI answers. From strategy to structure, see how to evolve your approach for visibility across AI platforms.
Source:
Search Engine Land
Google AI Mode gets more visual, including inspirational shopping responses
Google uses a visual search fan out technique, plus the Google Shopping Graph to provide a more visual experience in AI Mode.
Source:
Search Engine Land
AI Max in action: What early case studies and a new analysis script reveal
See how Google’s AI Max performs in travel, fashion, and B2B campaigns – and get a script to speed up analysis and reporting.
Source:
Search Engine Land
E-commerce and Affiliate SEO
OpenAI ChatGPT Instant Checkout With Agentic Commerce Protocol
OpenAI announced Instant Checkout in ChatGPT, allowing you to make purchases directly in ChatGPT. This is powered by the Agentic Commerce Protocol that is built with Stripe.
Source:
Search Engine Roundtable
ChannelAdvisor Founder Launches GEO for Merchants
Scot Wingo observed consumers’ shopping journeys while running ChannelAdvisor. His new firm, ReFiBuy, applies that experience to generative AI optimization.
Source:
SEO – Practical Ecommerce
User Experience and SEO Optimization
Introducing the GAIN framework for feedback: an evidence-based approach to giving feedback that people love, appreciate, and act on
A step-by-step guide to crafting feedback you’ll want to give and people will want to get
Source:
Lenny’s Newsletter
Introducing the GAIN framework for feedback: An evidence-based approach to giving feedback that people love, appreciate, and act on
A step-by-step guide to crafting feedback you’ll want to give and people will want to get
Source:
Lenny’s Newsletter
Google Testing Progress Bar For Shopping Ads Carousel
Google is testing a blue progress bar under the Shopping Ads carousel in the search results. As you scroll the carousel to see more products, the blue progress bar will indicate how much of the carousel is remaining to be seen.
Source:
Search Engine Roundtable
Paid Search & Platform Innovations
Paid Search and Advertising
YouTube Expands Access to Live-Stream Gift Goals and Effects Maker
Gift goals provide another way to drive live-stream donations.
Source:
Social Media Today – Latest News
Google Updates Ad Campaign Performance Insights
New updates for Google’s Meridian marketing mix model approach, and Performance Max reporting.
Source:
Social Media Today – Latest News
LinkedIn Renames Ad Campaign Elements
You may notice a change to your LinkedIn ad metrics next month.
Source:
Social Media Today – Latest News
Google Ads Performance Max gets asset and channel reporting
Google Ads upgrades bring bulk reporting, ROI columns, diagnostics, and more to help you fine-tune Performance Max campaigns
Source:
Search Engine Land
Google adds ROI insights to Meridian marketing mix model
You can now factor in pricing, promotions, and long-term effects as Google’s Meridian evolves into a smarter tool for budget decisions.
Source:
Search Engine Land
Google Ads tests new Labs hub for experimental features
The Google Ads hub centralizes experimental features, giving advertisers early access to pilot tools and campaign insights.
Source:
Search Engine Land
Google AdSense Traffic Source Breakdown Report
Google added a new report to the Google AdSense reporting named traffic source breakdown. This report helps you understand the origins of your page traffic. It also categorizes traffic based on whether it arrived directly to your page, or from popular and classified platforms.
Source:
Search Engine Roundtable
Google Ads Reporting Also Impacted By Num=100 Change?
As a reminder, Google dropped its unofficial support of showing 100 search results per page, which caused issues for third party tracking tools and even Search Console itself. The theory with Search Console is that the scrapers were injecting artificial data into Google and thus the reporting. But is the same happening with Google Ads reporting?
Source:
Search Engine Roundtable
Job Postings
Job Postings
9/30/2025
SEO/GEO Account Manager ~ AthenaHQ ~ 100K-150K ~ Bay Area, CA or Remote (US)
Mission: Serve as a trusted advisor for customers and internal stakeholders on AI Search best practices and maximizing Athena Help customers reach success in driving business outcomes from AI Search by coordinating across multiple stakeholders Bridge customer requirements with product roadmap, providing valuable input and nuance to product roadmap Showcase value of Athena upsell features […]
Source:
In-house SEO jobs – SEOjobs.com
Job Postings
9/30/2025
Freelance Senior SEO Analyst ~ Siege Media ~ Remote (USA)
Siege Media is a growing and remote-first organic growth agency! We are nationally recognized on Inc.’s Best Workplaces list and Inc. 5000 list, highlighting the 5000 fastest-growing private companies. Interested in joining the Siege team? We currently have a spot open for a talented freelance Senior SEO Analyst to help us continue to deliver great […]
Source:
SEO Agency Jobs – SEOjobs.com
Job Postings
9/30/2025
Senior SEO Manager (USA) ~ Black & White Zebra ~ $80,000 – $100,000 ~ Remote (USA)
At Black & White Zebra, our publications are the cornerstone of our business. We equip professionals with forward-thinking resources to leverage tools and software (with an emphasis on AI) to build better systems, stronger teams, and more human-centered ways of working that drive real business impact. Through engaging videos, award-winning podcasts, smart thought leadership, and […]
Source:
In-house SEO jobs – SEOjobs.com