SEO Daily News Recap for Wednesday, April 30, 2025
Organic SEO & Search News
2025 UPDATE: Does the Number of Google Reviews Impact Ranking? [Case Study] – Do you need more reviews to rank better? Is your lack of reviews hurting your business? Our case study tests the impact of Google reviews on local ranking.
Four Identical Links On A Page Is Fine & Normal For Google – Google’s John Mueller said having “four identical links on a page to another page seems fine & common to me.” He said, don’t worry if you have that in your navigation, and implied it won’t have an impact on your SEO.
Google Search Console To Break Out Discover Performance Report By Desktop & Mobile – Google will also show the breakdown of mobile versus desktop performance of Google Discover in Google Search Console.
Semantic SEO: The Advanced Skill Most SEOs Pretend to Understand – It’s not a different type of SEO. You don’t need to do wildly different things. Rather, it’s a mental model that advances: The way you think about SEO.
Paid Search & Platform Innovations
Microsoft Advertising / Bing Ad Revenue Up 21% Again – Microsoft reported its third quarter 2025 earnings and it showed that its search and advertising revenue was up 21%, again.
Google Testing Linking Reviews Button On Local Panel To AI Overviews – Google seems to be testing linking the “Reviews” button you see in the local panel, on a Google Business Profile, to AI Overviews.
Google Will Label Search Results As Sponsored If They Link To Commercial Queries – Google Search results will now be labeled as sponsored if they link to commercial queries.
Google Search Console may be rolling out desktop versus mobile Discover performance data – Google will be bringing Google Discover to the desktop interface and show the breakdown of mobile versus desktop performance in Search Console.
General Digital Marketing
Threads Reaches 350 Million Active Users – Threads is closing the gap as the real-time social media platform of choice.
TikTok Will Now Enable You to Drive Leads to Other Messaging Apps – A new option to help streamline lead gen efforts.
Pinterest Announces Expanded ‘Inclusion Fund’ Support Program – Expanded opportunities for Pin creators and SMBs.
YouTube Adds Simplified Links to its CTV App, Upload Progress Display in Studio – The latest updates from YouTube to enhance user experience.
Dive into our detailed sections for more insights and updates.
Organic SEO & Search News
SEO Daily News and Algorithm Updates
Pinterest Announces Expanded ‘Inclusion Fund’ Support Program
Expanded opportunities for Pin creators and SMBs.
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Social Media Today – Latest News
LinkedIn Reports ‘Record Engagement’ Once Again in Latest Performance Update
The latest (limited) performance update from LinkedIn’s parent company Microsoft.
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Social Media Today – Latest News
YouTube Adds Simplified Links to its CTV App, Upload Progress Display in Studio
The latest round of updates from YouTube.
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Social Media Today – Latest News
Google Track Deals From This Search
Google is testing a feature to let you get notified if there is a deal for the product(s) you are searching for directly in Google Search. It is named "Track deals from this search" and it has a slider to toggle on the notification.
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Search Engine Roundtable
Daily Search Forum Recap: April 30, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google Search Console may be rolling out desktop versus mobile Discover performance data…
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Search Engine Roundtable
Technical SEO
Four Identical Links On A Page Is Fine & Normal For Google
Google’s John Mueller said having "four identical links on a page to another page seems fine & common to me." He said, don’t worry if you have that in your navigation, and implied it won’t have an impact on your SEO.
Source:
Search Engine Roundtable
Semantic SEO: The Advanced Skill Most SEOs Pretend to Understand
It’s not a different type of SEO. You don’t need to do wildly different things. Rather, it’s a mental model that advances: The way you think about SEO
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General SEO – SEO Blog by Ahrefs
SEO Tools and Data Analysis
Google Search Console To Break Out Discover Performance Report By Desktop & Mobile
We know Google will be bringing Google Discover to the desktop interface, heck, we’ve seen Google testing it for a while now. But did you know that Google will also show the breakdown of mobile versus desktop performance of Google Discover in Google Search Console?
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Search Engine Roundtable
Local SEO
2025 UPDATE: Does the Number of Google Reviews Impact Ranking? [Case Study]
Do you need more reviews to rank better? Is your lack of reviews hurting your business? Our case study tests the impact of Google reviews on local ranking.
Source:
Sterling Sky Inc
Google Testing Linking Reviews Button On Local Panel To AI Overviews
Google seems to be testing linking the "Reviews" button you see in the local panel, on a Google Business Profile, to AI Overviews. So when you search for a business, see the local panel on the right side, and then click on "reviews," you are taken to an AI Overview result.
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Search Engine Roundtable
AI and Machine Learning in SEO
Pinterest Officially Launches Tags on AI-Generated Content
Pinterest has seen an influx of AI generated content of late.
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Social Media Today – Latest News
Zuckerberg Discusses AI Bot Profiles and the Potential for AI Companionship
Zuckerberg has addressed the potential for AI bot profiles in social apps.
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Social Media Today – Latest News
Content Marketing and Strategy
Growing a passion project to $300k ARR with a $0 CAC
How Mallory Contois mastered the community-led growth (CLG) flywheel through experimentation, design and trusting her instincts
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Kyle Poyar’s Growth Unhinged
User Experience and SEO Optimization
Threads Reaches 350 Million Active Users
Threads is closing the gap on X as the real-time social media platform of choice.
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Social Media Today – Latest News
Paid Search & Platform Innovations
Paid Search and Advertising
TikTok Will Now Enable You to Drive Leads to Other Messaging Apps
A new option to help stremline your lead gen efforts.
Source:
Social Media Today – Latest News
Meta Continues to Solidify its Core Business in Q1
The latest performance update from Meta shows a rise in users and ad revenue.
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Social Media Today – Latest News
Microsoft Advertising / Bing Ad Revenue Up 21% Again
Microsoft reported its third quarter 2025 earnings and it showed that its search and advertising revenue was up 21%, again. The previous quarter it was up 21% as well, then the quarter before that was up 18%, then 19% but before than it was 12% and 8%.
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Search Engine Roundtable
Google Will Label Search Results As Sponsored If They Link To Commercial Queries
Back in February, I reported about this unusual Google Search ad format for people also considered sponsored results. They did not look like ads, but they were labeled sponsored. Ginny Marvin, Google’s Ads Liaison, confirmed these are a sponsored ads experiment, but clicking on them do not result in a charge. They are labeled as sponsored only because they go to more commercial queries.
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Search Engine Roundtable
Job Postings
Job Postings
4/30/2025
SEO Manager ~ GoCardless ~ £51.2-76.8k ~ Remote (UK)
About Us at GoCardless GoCardless is a global bank payment company. Over 100,000 businesses, from start-ups to household names, use GoCardless to collect and send payments through direct debit, real-time payments and open banking. GoCardless processes US$130bn+ of payments annually, across 30+ countries; helping customers collect and send both recurring and one-off payments, without the chasing, stress or expensive fees. We use AI-powered solutions […]
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Unknown Source
Job Postings
4/30/2025
SEO Link-Building Specialist ~ Housecall Pro ~ $56-70k ~ Remote (US)
Why Housecall Pro? Help us build solutions that build better lives. At Housecall Pro, we show up to work every day to make a difference for real people: the home service professionals that support America’s 100 million homes. We’re all about the Pro, and dedicate our days to helping them streamline operations, scale their businesses, […]
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Unknown Source
Job Postings
4/30/2025
SEO Strategist ~ Fire&Spark ~ Remote (US)
We’re looking for an experienced SEO Strategist (2–3 years minimum experience) to join our remote team. This role is perfect for someone who thrives at the intersection of data analytics and creative strategy development. If you’re passionate about crafting high-quality SEO strategies, working with talented teams, and helping clients achieve measurable results, we’d love to […]
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Unknown Source