SEO Daily News Recap for Wednesday, December 10, 2025
Organic SEO & Search News
Google’s AI Updates: Google shares insights on AI, Discover, and Shopping during Search Central Zurich 2025 event.
Reddit Verification Update: Reddit aligns verification markers with other apps for better user experience.
Instagram’s AI Summaries: Instagram uses AI to generate SEO summaries for posts, enhancing content visibility.
Google’s Preferred Sources: Google expands Web Guide test and introduces Preferred Sources globally.
Paid Search & Platform Innovations
TikTok & DoubleVerify Partnership: TikTok collaborates with DoubleVerify to provide enhanced ad performance insights.
YouTube Shorts Expansion: YouTube introduces new ad options for Shorts, enhancing engagement and conversions.
LinkedIn B2B Ad Tools: LinkedIn rolls out tools for B2B brand advertising, offering personalized messaging and AI-powered creative.
Shopify’s Product Network: Shopify launches Product Network to promote contextually relevant products across multiple merchant sites.
General Digital Marketing
Boosting Brand Discovery on Instagram: Instagram’s ‘Your Algorithm’ tool empowers brands to enhance content discovery.
Google Ads API Development: Google introduces natural language Developer Assistant for Google Ads API, simplifying query generation.
AI Misinformation Experiment: Investigation into AI search engines’ vulnerability to misinformation and strategies to combat it.
Retention Strategies for AI Apps: Data-driven analysis on retention tactics for AI applications in the digital landscape.
Dive into our detailed sections for more insights and updates.
Organic SEO & Search News
SEO Daily News and Algorithm Updates
Reddit Updates Verification Indicators
Reddit’s moving its verification markers more into line with other apps.
Source:
Social Media Today – Latest News
Meta Launches Reels Algorithm Controls to US Users
Now, you can manually alter what topics Meta thinks you’re interested in.
Source:
Social Media Today – Latest News
Google updates links in AI Mode and expands Web Guide test in all tab
Google has been experimenting with these changes and now officially announced them.
Source:
Search Engine Land
Google rolling out Preferred Sources globally and announces Spotlighting subscriptions
Spotlighting subscriptions are coming to Gemini first and then AI Mode and AI Overviews within Google Search.
Source:
Search Engine Land
Daily Search Forum Recap: December 10, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google updated its search documentation to state that it does smaller core updates more often without confirming them. Google Discover is now minimally aligned to search rankings…
Source:
Search Engine Roundtable
Google Does Smaller Core Updates Without Announcements
Google updated its core update documentation to say it does smaller core updates and does not announce those updates. This is not new; Google told us this back in 2019. What is new is that Google added it to its search developer documentation.
Source:
Search Engine Roundtable
Google Discover Minimally Aligned To Search Ranking
Google has told us that core updates impact visibility within Google Discover, but that may have changed at some point. Andy Almeida from the Google Trust and Safety spoke about Google Discover and one of his slides wrote, "Minimal alignment to Search ranking…"
Source:
Search Engine Roundtable
Google Discover now less aligned with search rankings
This seems like a change to what content Google prioritizes for the Google Discover feed.
Source:
Search Engine Land
Technical SEO
Google Shopping Crawlers Are Too Fast To See JavaScript/Dynamic Structured Data
14 months ago, Google updated its documentation around its shopping related structured data warning not to generate your structured data dynamically through JavaScript. Yesterday, at the Search Central Live event in Zurich, a Google engineer explained why – it’s because the shopping bot crawls a lot and fast.
Source:
Search Engine Roundtable
SEO Tools and Data Analysis
Google launches natural language Developer Assistant for Google Ads API
Google’s new Developer Assistant lets advertisers and developers use plain language to generate, run, and export Google Ads API queries.
Source:
Search Engine Land
GEO Rank Tracker: How to monitor your brand’s AI search visibility
AI search goes far beyond Google. Here’s how to see where your brand shows up across ChatGPT, Claude, Gemini, and Perplexity.
Source:
Search Engine Land
Local SEO
Google’s Local Pack isn’t random – it’s rewarding ‘signal-fit’ brands
Data from 8.7 million Google Business Profiles reveals how industry signals – not generic SEO tactics – determine who wins visibility.
Source:
Search Engine Land
International SEO
Semify acquires Dragon Metrics to strengthen global SEO, AI reporting
Semify is a white-label digital marketing platform. Dragon Metrics is an international SEO and AI reporting provider.
Source:
Search Engine Land
AI and Machine Learning in SEO
What we learned about AI, Discover and Shopping from Google during the Search Central Zurich 2025
A summary of three key topics discussed throughout the day, based on insights shared both in the Googlers’ presentations and during the Q&A at the Search Central Zurich event.
Source:
SEO Blog by Aleyda
Instagram is Using AI to Generate SEO Summaries of Posts
Maybe, the Meta symbol actually reprents the ouroboros of AI content.
Source:
Social Media Today – Latest News
I Ran an AI Misinformation Experiment. Every Marketer Should See the Results
I built a fake brand and tricked 8 AI search engines for 2 months. The results show how any real brand can be poisoned, and how to fight back.
The AI churn wave?
A data-driven investigation into retention for AI apps
Source:
Kyle Poyar’s Growth Unhinged
Content Marketing and Strategy
November 2025 Highlights: Recapping Last Month’s Client Wins
November 2025 was a month of big-impact campaigns and huge SERP success for Digitaloft’s clients. Check out our digital PR and SEO wins.
Source:
Digitaloft
Do Press Releases Help with SEO? We Tested Them.
You know that moment of dread when you realize you’ve been completely wrong about something for years? That’s exactly where we found ourselves recently. For quite a long time, we stood by the results we saw in years past, that press releases were an SEO ghost town, and we didn’t bother testing it again. They didn’t move the needle, and they certainly didn’t justify the effort.
Source:
Sterling Sky Inc
E-commerce and Affiliate SEO
Shopify launches Product Network to blend items across merchants
Shopify’s Product Network lets advertisers reach shoppers across multiple merchant sites with contextually relevant products.
Source:
Search Engine Land
User Experience and SEO Optimization
YouTube, TikTok and Instagram Remain the Top Apps for Teens
The report also looks at AI usage, and how teens are using the latest chatbots.
Source:
Social Media Today – Latest News
Instagram’s new ‘Your Algorithm’ tool could boost discovery for brands
The new Instagram feature reveals what the algorithm thinks you like and lets you adjust it, reshaping how content gets recommended on Reels.
Source:
Search Engine Land
Paid Search & Platform Innovations
Paid Search and Advertising
TikTok Partners with DoubleVerify to Offer More Ad Performance Insight
The expanded partnership will provide more data on TikTok ad response.
Source:
Social Media Today – Latest News
YouTube Expands Shorts Ad Options
More ways to grab attention, and drive response with Shorts promotions.
Source:
Social Media Today – Latest News
YouTube Shorts adds comments and creator links to ads
YouTube’s latest Shorts updates give advertisers more interactive, creator-driven tools to boost engagement and drive holiday conversions.
Source:
Search Engine Land
LinkedIn rolls out tools to make B2B brand advertising more predictable and personal
LinkedIn’s new ad tools help B2B marketers boost brand awareness with premium placements, personalized messaging, and AI-powered creative that scales.
Source:
Search Engine Land
How Pinterest’s ad formats work and when to use each one
Get a clear breakdown of Pinterest’s ad lineup, what each format delivers, and how to align them with specific campaign goals in 2026.
Source:
Search Engine Land
The truth about Google Ads recommendations (and auto-apply)
Understand how to use Google Ads recommendations so you can spot what helps, ignore what doesn’t, and keep your account safe.
Source:
Search Engine Land
Microsoft Testing Ad Labels On Right Of Bing Search Ads
Microsoft is testing moving the ad labels in the Bing Search results from the left side of the ad to the right side of the ad. I am not sure which makes it harder to see the label or not but I assume Microsoft is testing this to see which will get more clicks.
Source:
Search Engine Roundtable
Google Ads Advisor Tested In Contact Us Page
Google is testing incorporating Ads Advisor into the contact us page for Google Ads support. Google was doing this for policy disapproval support requests as well.
Source:
Search Engine Roundtable
Job Postings
Job Postings
12/10/2025
SEO Specialist ~ Nfinity Athletic ~ In-office (USA) ~ Atlanta, GA, United States
Job Description ** FT in-house Position in Atlanta GA** Are you a seasoned SEO specialist with over 10 years of experience? Do you thrive in crowded markets and have a knack for leveraging AI technologies to boost visibility? Nfinity is looking for a highly skilled and innovative Senior SEO Specialist to join our Ecommerce team. […]
Source:
In-house SEO jobs – SEOjobs.com
Job Postings
12/10/2025
Contract (6 mo) SEO Specialist ~ Paramount ~ $35–$60/hr ~ In-Person, NY or LA (US)
This role is a full-time temporary contract position. Employment is limited to the contract period specified and may be ended earlier or extended based on business needs. This position does not imply or guarantee future full-time employment. Duration: 6 months Start Date: January Location: New York or Los Angeles Position: SEO Specialist, Streaming The Marketing […]
Source:
In-house SEO jobs – SEOjobs.com
Job Postings
12/10/2025
Digital Marketing Specialist ~ Poetic ~ Remote (USA)
Job Description Company Overview Poetic is a leading technology and strategic creative agency, based in Houston, Texas. The full service marketing agency leverages deep expertise in website and application development, branding, design, digital marketing, and project management to build mission-focused strategies that propel businesses ahead of their competition. Poetic believes fearless innovation guided by integrity […]
Source:
SEO Agency Jobs – SEOjobs.com






























