SEO Daily News Recap for Wednesday, July 23, 2025
Organic SEO & Search News
Instagram Adds More Protection Features for Young Users: Meta’s adding easier blocking tools in DMs, and additional informational cues.
Instagram Says That it Doesn’t Restrict the Reach of Posts That Include the Term ‘Link in Bio’: The word comes from IG chief Adm Mosseri himself.
Pew: Searchers Much Less Likely To Click On Links In Google Search Results With AI Overviews: Google searchers who encounter an AI Overview are less likely to click on links to other websites than users who do not see one.
Paid Search & Platform Innovations
Alphabet Google Ad Revenue Up 10.4% & Overall Revenue Up 14%: Google reported Q2 2025 earnings today, which showed an increase in ad revenue and overall revenue.
YouTube Adds More Gen AI Features to Shorts: Some new gen AI tools for Shorts, powered by Google Veo.
Google Merchant Center Adds Product Studio Tab: Google is adding the Product Studio tab to the left side bar of Google Merchant Center for some merchants.
General Digital Marketing
The US Government Issues New Directives on AI Development: The U.S. government has outlined its long-awaited approach to AI regulation and development.
Microsoft Bing Testing Borders Around Search Results: Microsoft is testing outlining, placing borders, around the search results in Bing Search.
What We Learned From Studying Our Own “AI Proof” Keywords: Which keywords still drive clicks? And can you engineer more clicks from AI search? We studied our “AI proof” keywords to find the answers.
Dive into our detailed sections for more insights and updates.
Organic SEO & Search News
SEO Daily News and Algorithm Updates
Instagram Says That it Doesn’t Restrict the Reach of Posts That Include the Term ‘Link in Bio’
The word comes from IG chief Adm Mosseri himself.
Source:
Social Media Today – Latest News
Daily Search Forum Recap: July 23, 2025
Here is a recap of what happened in the search forums today…
Source:
Search Engine Roundtable
Microsoft Bing Testing Borders Around Search Results
Microsoft is testing outlining, placing borders, around the search results in Bing Search. So each snippet has this outline around it with rounded corners.
Source:
Search Engine Roundtable
Technical SEO
Top 100 Google Searches (July 2025)
Our regularly-updated list of popular and trending Google search terms.
Source:
Unknown Source
Google Search Doesn’t Support Different Product Pricing In States
Google’s John Mueller confirmed that Google Search doesn’t have a mechanism to handle product pricing that differs by state. So if you have one price for the same product in New York and a different price for that same product in California, there isn’t a real way to communicate that to Google Search.
Source:
Search Engine Roundtable
Google Search Result Snippets With See More & Other Hyperlinks Within
Google is testing adding more links within the search results snippets. Google is showing a "see more" link that will jump you to the section on the web page related to the piece of content you are seeking. Plus, other hyperlinks within the search result snippets that do the same.
Source:
Search Engine Roundtable
SEO Tools and Data Analysis
What We Learned From Studying Our Own "AI Proof" Keywords
Which keywords still drive clicks? And can you engineer more clicks from AI search? We studied our "AI proof" keywords to find the answers.
AI and Machine Learning in SEO
YouTube Adds More Gen AI Features to Shorts
Some new gen AI tools for SHorts, powered by Google Veo.
Source:
Social Media Today – Latest News
Pew: Searchers Much Less Likely To Click On Links In Google Search Results With AI Overviews
Pew Research Center released a report that showed Google searchers who encounter an AI Overview are less likely to click on links to other websites than users who do not see one. The study showed that 8% clicked on links to websites when an AI Overview was on the search results page, as opposed to 15% when an AI Overview was not on the page.
Source:
Search Engine Roundtable
How to get recommended by ChatGPT
What actually works in getting cited by AI search engines
Source:
Kyle Poyar’s Growth Unhinged
Career Development and Industry Trends
The US Government Issues New Directives on AI Development
The U.S. government has outlined its long-awaited approach to AI regulation and development.
Source:
Social Media Today – Latest News
E-commerce and Affiliate SEO
Google Merchant Center Adds Product Studio Tab
Google is adding the Product Studio tab to the left side bar of Google Merchant Center for some merchants. Beforehand, it was within the Products tab, as a feature in there but now Google is testing moving it in its own tab.
Source:
Search Engine Roundtable
User Experience and SEO Optimization
Instagram Adds More Protection Features for Young Users
Meta’s adding easier blocking tools in DMs, and additional informational cues.
Source:
Social Media Today – Latest News
Meta Outlines its Latest Advances in Wrist-Controller Inputs for AR and VR Interaction
This could be the key element that enables glasses to overtake phones as our main connective device.
Source:
Social Media Today – Latest News
Threads is Developing More DM Options, Including GIF Sharing and Group Chats
Threads is looking to quckly build out its DM option.
Source:
Social Media Today – Latest News
Paid Search & Platform Innovations
Paid Search and Advertising
Alphabet Google Ad Revenue Up 10.4% & Overall Revenue Up 14%
Google reported Q2 2025 earnings today, which showed Google’s ad revenue was up again year-over-year, with an increase of 10.4%, and overall revenue is also up 13.8%.
Source:
Search Engine Roundtable
Job Postings
Job Postings
7/23/2025
SEO Specialist ~ Perrill ~ $60,000 – 70,000 USD ~ Hybrid/in-office ~ Minnetonka, MN (US)
Perrill is an award-winning digital marketing agency that exists to power businesses to win online. We are in search of a highly motivated SEO Specialist who wants to work and grow in a supportive and dynamic environment alongside a team of professionals with a passion for driving client success. As an SEO Specialist, you will […]
Source:
SEO Agency Jobs – SEOjobs.com
Job Postings
7/23/2025
SEO Lead ~ OnePay ~ $150-190k ~ Remote (US)
About OnePay OnePay is a consumer financial services app with an exceedingly simple mission: to help people achieve financial progress. Tens of millions of Americans today are unbanked or underbanked, meaning they don’t have enough money in savings to cover a minor emergency. They pay too much in fees, don’t have access to credit at […]
Source:
In-house SEO jobs – SEOjobs.com
Job Postings
7/23/2025
Digital Marketing Specialist ~ Laffey Real Estate ~ 60k ~ InOffice, New York (US)
Core Responsibilities Social media management, SEO, analytics, AI-powered platforms, and domain management Work with vendors to maintain the website and ensure content is consistently updated Keep company messaging concise and consistent with our brand Bring a creative, fresh approach to social media posts, including video Improve SEO performance and grow the customer base Learn our […]
Source:
In-house SEO jobs – SEOjobs.com
Job Postings
7/23/2025
SEO/AEO Manager ~ Moburst ~ Remote (UK)
Moburst is a global, full service digital marketing agency with approximately 100 employees, dedicated to helping companies of all sizes optimize their digital presence and achieve growth. The world’s most prestigious brands and startups, including Google, Samsung, Discovery, and Uber, have leveraged our expertise to implement innovative strategies that drive exceptional results. We’re looking for […]
Source:
SEO Agency Jobs – SEOjobs.com
Job Postings
7/23/2025
SEO Editor ~ accelerate agency ~ £25000 – £35000 /year ~ Remote (UK/EU)
Full time Editor for SEO (London) accelerate agency is searching for a highly-skilled and detail-oriented copy editor to join our growing team. We are looking for a passionate and dedicated editor to proofread, check, and edit a wide range of written content. Responsibilities: Proofreading and editing varied content written by our extensive team of writers. […]
Source:
SEO Agency Jobs – SEOjobs.com
Job Postings
7/23/2025
Local Link Building / SEO Specialist ~ Opt Digital ~ $70K–$90K ~ Remote (WW)
We’re looking for a Local SEO Specialist with a strong background in local link building to help lead campaign delivery and client outcomes for our fast-growing SEO agency, Opt Digital. Compensation: $70K–$90K USD/year OTE, with performance incentives tied to client retention, link success, referrals, and campaign results. We’re onboarding 6 to 12 new clients every […]
Source:
SEO Agency Jobs – SEOjobs.com
