SEO Daily News Recap for Wednesday, June 25, 2025
Organic SEO & Search News
AI Search Currently Drives Less Than 1% of Traffic To Most Sites: Glenn Gabe of GSQi explains the importance of not ignoring Google Search and the risk of getting impacted by Google’s broad core updates if quality problems arise.
Google Search Updates Directions User Interface: Google has updated the directions interface within Google Search, organizing drive, trains, and buses in expandable menus for easier navigation.
Domain-Level Link Metrics May Not Be Good Predictors of AI Search Mentions: An analysis reveals insights into the relationship between a domain’s AI search mentions and its Ahrefs Rank, highlighting potential discrepancies.
Paid Search & Platform Innovations
Google To End Self-Service Hotel Rates: Google will require hotels to partner with central reservation systems to manage rates on Google Search, impacting how hotels handle their online presence.
Microsoft Testing Floating Copilot Search Box In Bing Search: Microsoft is experimenting with a floating Copilot search box within Bing Search to encourage users to ask follow-up questions using Microsoft Copilot.
Google Expanding Posting Reviews Is Turned Off For This Place: Google is extending the feature where certain Google Business Profiles disable the ability for users to post reviews, impacting how businesses manage their online reputation.
General Digital Marketing
Instagram Adds Colored Backgrounds and Emojis to Notes: Instagram enhances its inbox Notes with colored backgrounds and emojis, catering to the preferences of younger audiences.
LinkedIn Adds More AI Tools to Assist Recruiters: LinkedIn introduces new AI tools to aid recruiters in finding relevant candidates based on conversational queries, enhancing the recruitment process.
WhatsApp Adds AI-Powered Message Summaries: WhatsApp introduces AI-powered message summaries to help users catch up on group chats more efficiently, improving the chat experience.
Dive into our detailed sections for more insights and updates.
Organic SEO & Search News
SEO Daily News and Algorithm Updates
Meta Says That’s Fixed an Issue That Led to Erroneous Facebook Group Suspensions
Thousands of Facebook groups have been incorrectly suspended over the past week.
Source:
Social Media Today – Latest News
Daily Search Forum Recap: June 25, 2025
Here is a recap of what happened in the search forums today…
Source:
Search Engine Roundtable
Microsoft Testing Floating Copilot Search Box In Bing Search
Microsoft is testing placing a floating Copilot search box within the Bing Search results page. The aim is to encourage searchers to ask follow-up questions, not in Bing Search, but in Microsoft Copilot.
Source:
Search Engine Roundtable
SEO Tools and Data Analysis
Threads Updates Custom Feeds Access
Custom feeds on Threads will now get their own menu, as opposed to side-swiping access.
Source:
Social Media Today – Latest News
ChatGPT now connects with Gmail, Google Drive, Hubspot and more – Marie Haynes
This morning I had a notification that as a Pro user, I can connect ChatGPT with Google Drive, Gmail and more. This service will be incredibly useful. You can summarize things from across your Google Drive, do deep research across your Gmail and more. Let me share my experience in using these connectors. Searching across […]
Domain-Level Link Metrics May Not Be Good Predictors of AI Search Mentions
We analyzed the relationship between a domain’s AI search mentions and it’s Ahrefs Rank, across ~76.7M AI Overviews, 957k ChatGPT prompts, and 953.5k Perplexity prompts
Local SEO
Google Local Service Ads Reviews Often Mention
I am not sure if this is new, to be honest, we saw something super similar in the normal local review summaries about fives years ago with "X people mention [keyword]." Now in the Local Service Ads, they have it where it has this people icon with "Reviews often mention [keyword]."
Source:
Search Engine Roundtable
Google Expanding Posting Reviews Is Turned Off For This Place
Google seems to be expanding the feature where they turn off the ability for some local listings, Google Business Profiles, to allow posting reviews. We covered this before during the UK and limited release, where you would get a notice that says "Posting reviews is turned off for this place." But now it seems to be expanding to more regions and businesses.
Source:
Search Engine Roundtable
Google Updates Service Area Business Guidelines Don’t Add Countries Or States
Google updated its service areas business guidelines help document to add "Do not add countries or states as a service area." Google also updated numerous parts of the document.
Source:
Search Engine Roundtable
AI and Machine Learning in SEO
LinkedIn Adds More AI Tools to Assist Recruiters
The new tool will help recruiters find more relevant candidates based on conversational queries.
Source:
Social Media Today – Latest News
WhatsApp Adds AI-Powered Message Summaries to Help You Catch Up on Chats
The option will give you an easy way to keep up with active group chats.
Source:
Social Media Today – Latest News
AI Search Currently Drives Less Than 1% of Traffic To Most Sites, Google Is Still Dominant, and Watch The Long-term Risk of Ignoring Google Search
Glenn Gabe of GSQi explains how AI Search currently drives less than 1% of traffic to most sites in June 2025. Glenn also explains the risk of ignoring Google Search and how site owners run the risk of getting impacted by Google’s broad core updates if quality problems creep in.
Source:
The Internet Marketing Driver
Content Marketing and Strategy
Snapchat Shares Trend Insights for Marketers to Tap Into This Summer [Infographic]
Some new notes from Snap on key engagement trends, and notes for marketers.
Source:
Social Media Today – Latest News
LinkedIn isn’t over. You’re just bad at it.
Here’s how I turned LinkedIn into my single best acquisition channel
Source:
Kyle Poyar’s Growth Unhinged
User Experience and SEO Optimization
Instagram Adds Colored Backgrounds and Emojis to Notes
Instagram’s inbox Notes have proven popular with younger audiences.
Source:
Social Media Today – Latest News
YouTube Increases Age Limit for Livestreaming
Teens under 16 will no longer be able to livestream in the app.
Source:
Social Media Today – Latest News
Google Search Updates Directions User Interface
Google updated the directions interface within Google Search. Now the drive (car icon), trains (train icon) and buses (bus icon) are in expandable menus, as opposed to tabs at the top of the "Get there" search results section.
Source:
Search Engine Roundtable
Paid Search & Platform Innovations
Paid Search and Advertising
Google To End Self-Service Hotel Rates
Google will be ending the ability for hotels to manage their hotel rates by themselves, instead they will need to partner with a central reservation system, Internet booking engine or other partner to manage those rates on Google Search.
Source:
Search Engine Roundtable
Job Postings
Job Postings
6/25/2025
(Contract) Senior SEO Content Strategist ~ Databricks ~ $50-80/hr ~ Remote (US)
This is a full-time contractor role. About Databricks Databricks is the data and AI company. Thousands of organizations worldwide — including Comcast, Condé Nast, H&M, and over 50% of the Fortune 500 — rely on the Databricks Data Intelligence Platform to unify data, analytics, and AI. Built on a lakehouse architecture, Databricks helps organizations […]
Source:
In-house SEO jobs – SEOjobs.com
Job Postings
6/25/2025
SEO, AI Copywriter ~ Newell Brands ~ $86.9-119.4k ~ Hybrid (Hoboken, US)
Newell Brands is a leading consumer products company with a portfolio of iconic brands like Graco®, Coleman®, Oster®, Rubbermaid®, Sharpie® and Yankee Candle® – and 24,000 talented teammates around the world. Our culture is built on values in action: Integrity, Teamwork, Passion for Winning, Ownership, and Leadership. We work together to win, grow, and make […]
Source:
In-house SEO jobs – SEOjobs.com
Job Postings
6/25/2025
Digital + Traditional Marketing Specialist ~ Safe Harbor Estate Law ~ Hybrid / St Paul, MN (US)
At Safe Harbor Estate Law, we help clients find peace of mind through thoughtful legal planning and support. As our Marketing Specialist, you will be responsible for driving client acquisition and enhancing brand visibility. This role focuses on developing and executing social media strategies, planning and supporting in-person and virtual events, and assisting with the […]
Source:
In-house SEO jobs – SEOjobs.com
Job Postings
6/25/2025
SEO Manager (AI, AEO) ~ Vanta ~ $119-140k ~ Remote (US)
At Vanta, our mission is to secure the internet and protect consumer data. We believe that security should be monitored and verified continuously, and we empower companies to practice better security and prove it with ease. Vanta has a kind and talented team, and while some have prior security experience, many have been successful at […]
Source:
In-house SEO jobs – SEOjobs.com
Job Postings
6/25/2025
SEO Specialist (Contractor) ~ Archive Digital ~ Remote (CAN)
Job Title: SEO Specialist Location: Remote Must be able to work in PST time Job Type: Full-Time Department: Marketing Reports To: Digital Marketing Manager / Head of Marketing About Us: Archive Digital is a digitally driven organization focused on delivering measurable growth through smart, data-backed marketing strategies. We’re passionate about helping brands build visibility, traffic, […]
Source:
SEO Agency Jobs – SEOjobs.com
