SEO Daily News Recap for Wednesday, November 12, 2025
Organic SEO & Search News
Generative AI vs. LLMs: Key Differences – Learn the distinction between Generative AI and Large Language Models (LLMs) in our easy-to-understand explainer.
Ahrefs vs Semrush: My Honest Comparison [2025] – Compare Semrush vs Ahrefs to find the best SEO tool for your business. Our detailed analysis covers features, pricing, and real use cases to guide your decision.
AI Analytics Explained – We explain how AI Analytics transforms data into actionable insights and helps organizations improve decision-making.
Paid Search & Platform Innovations
SpyFu vs Semrush: My Tool of Choice for 2025 – A marketing pro compares Spyfu vs. Semrush. Covered: competitive, backlink, and domain analysis; keyword research, PPC ad tools, keyword gap, pricing, & more.
Google Adds AI-Powered Guidance for Ads and Analytics – Google providing advertisers with AI guidance for their campaigns.
Google quietly adds brand inclusions to standard Shopping campaigns – Google brings long-awaited brand inclusion controls giving advertisers more precise management of which brands appear in their shopping ads.
General Digital Marketing
TikTok Launches Major Holiday Shopping Push – TikTok’s working to win more people over with its in-stream shopping options.
Reddit Says That Female Auto Buyers are Increasingly Turning to the App – More and more people are turning to Reddit to inform their auto buying choices.
Report: EU to probe Google over site reputation abuse policy – The EU is reportedly targeting Google following complaints it harms publishers that rely on sponsored content for revenue.
Dive into our detailed sections for more insights and updates.
Organic SEO & Search News
SEO Daily News and Algorithm Updates
Report: EU to probe Google over site reputation abuse policy
The EU is reportedly targeting Google following complaints it harms publishers that rely on sponsored content for revenue.
Source:
Search Engine Land
Google Discover fixing fake AI spam problem
After many complaints with the quality of the Google Discover feed, Google is promising a fix is in the works.
Source:
Search Engine Land
Daily Search Forum Recap: November 12, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google will fix its Google Discover fake AI news problem. Google is now showing search ads, not just shopping ads…
Source:
Search Engine Roundtable
Microsoft Bing Testing Site Favicons Anchors At Top Of Search Results
Microsoft is testing placing site favicons at the top of the Bing search results page that when clicked on, anchor you down to the specific search result on the page. This is a test, it does not always show up, but I was able to replicate this in one of my browsers.
Source:
Search Engine Roundtable
Google Discover AI Spam Problem Fix Coming
Google is reportedly working on a "fix" for the AI spam that routinely shows up within users’ Google Discover feed. Google issued a statement to the Press Gazette saying, "We’re actively working on a fix" for the fake AI spam stories showing up in Google Discover.
Source:
Search Engine Roundtable
43 B2B SEO Statistics for 2025
The top B2B SEO statistics you need to know. If you’re looking for fresh numbers you can paste into a slide and defend in your budget/RFP meetings, this is the place for you.
Technical SEO
Generative AI vs. LLMs: Key Differences
Learn the distinction betweeen Generative AI and Large Language Models (LLMs) in our easy-to-understand explainer.
Source:
Unknown Source
Ahrefs vs Semrush: My Honest Comparison [2025]
Compare Semrush vs Ahrefs to find the best SEO tool for your business. Our detailed analysis covers features, pricing, and real use cases to guide your decision.
Source:
Unknown Source
AI Analytics Explained
We explain how AI Analytics transforms data into actionable insights and helps organizations improve decision-making.
Source:
Unknown Source
Semrush Review: A Powerful SEO + LLMO Combination (2025)
This Semrush review explores SEO, LLMO, and digital marketing features of this popular tool. Here’s why Semrush is a top marketing tool.
Source:
Unknown Source
SpyFu vs Semrush: My Tool of Choice for 2025
A marketing pro compares Spyfu vs. Semrush. Covered: competitive, backlink, and domain analysis; keyword research, PPC ad tools, keyword gap, pricing, & more.
Source:
Unknown Source
Google Search Console Adds Shipping/Return Details Even Without Merchant Center Account
Google now lets you add your shipping and returns information within Google Search Console, even if you do not have a Google Merchant Center account. Previously, Google let you do this only if you had a Merchant Center account, that is no longer a requirement.
Source:
Search Engine Roundtable
Google shipping and returns policies in Search Console or using new markup
You don’t even need a Google Merchant Center account to add this information anymore.
Source:
Search Engine Land
SEO Tools and Data Analysis
Google’s AI advisors: agentic tools to drive impact and insights
An overview of Ads Advisor and Analytics Advisor, two tools coming to English-language accounts this December.
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Google Analytics products
How to measure your AI search brand visibility and prove business impact
Your brand’s presence in AI answers shows real influence. Track visibility, benchmark competitors, and connect it to business growth.
Source:
Search Engine Land
What’s really going on in software
New data from 800 companies in the 2025 SaaS Benchmarks report
Source:
Kyle Poyar’s Growth Unhinged
NEW in SparkToro: Take Action combines real audience data with LLM magic to give you actionable marketing takeaways – SparkToro
Let me lay out the biggest challenges folks tell us they have with SparkToro in 2025: The audience data y’all provide is interesting, but I don’t know
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SparkToro
AI and Machine Learning in SEO
Google Adds AI-Powered Guidance for Ads and Analytics
Google providing advertisers with AI guidance for their campaigns.
Source:
Social Media Today – Latest News
E-commerce and Affiliate SEO
Reddit Launches New WooCommerce Integration
An easier way for WooCommerce merchants to launch and run Reddit campaigns.
Source:
Social Media Today – Latest News
TikTok Launches Major Holiday Shopping Push
TikTok’s working to win more people over with its in-stream shopping options.
Source:
Social Media Today – Latest News
User Experience and SEO Optimization
Responding to Post Comments Can Have a Big Impact on Overall Performance
Engaging with comments can have a big impact on your post performance.
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Social Media Today – Latest News
Reddit Says That Female Auto Buyers are Increasingly Turning to the App
More and more people are turning to Reddit to inform their auto buying choices.
Source:
Social Media Today – Latest News
Paid Search & Platform Innovations
Paid Search and Advertising
Meta Shares Tips on How to Use its Click-to-Message Ads
Some pointers to help you drive more DM connection opportunities.
Source:
Social Media Today – Latest News
How to consolidate legacy SKAGs – and why it’s time to move on
Precision has changed, but control isn’t gone. Learn how to consolidate SKAGs, protect performance, and focus on what still drives results.
Source:
Search Engine Land
Google launches AI-powered advisors
Google’s new Ads and Analytics Advisors, gives advertisers faster, ways to analyze data, optimize campaigns, and turn insights into immediate results.
Source:
Search Engine Land
The best way to use custom segments in Google Ads
Learn how Google Ads custom segments target people by recent searches and site visits so you reach the right audience more efficiently.
Source:
Search Engine Land
Google makes incrementality testing easier, cheaper, and faster
Google is lowering the cost of incrementality testing helping marketers of all sizes measure and prove the true impact of their ads.
Source:
Search Engine Land
Google quietly adds brand inclusions to standard Shopping campaigns
Google brings long-awaited brand inclusion controls gives advertisers more precise management of which brands appear in their shopping ads.
Source:
Search Engine Land
Google Local Service Ads Message Leads New Value-Based Pricing
Google emailed advertisers who are leveraging message leads within Google Local Service Ads telling them about the new value-based pricing. Basically, when a seacher uses the "Request multiple opinions" within local results, those leads may result now in higher discounts than the previous 50% discount you would get on those messages.
Source:
Search Engine Roundtable
Google Ads AI Guide Me Button In Policy Disapprovals
Google is now embedding its AI chat feature within the Google Ads advertiser console, specifically in some screens. The "Guide me" button that triggers an AI chat feature was spotted in the policy disapprovals screen.
Source:
Search Engine Roundtable
Google Image Results New Text Ads Carousel
Google is testing showing normal search ads in an ad carousel at the top of the image search results on mobile. The ads take up a lot of the top real estate of the image results and can be scrolled from side to side.
Source:
Search Engine Roundtable
Job Postings
Job Postings
11/12/2025
Search Engine Optimization Specialist ~ Safe Life US ~ In-office (USA) ~ Brentwood, TN, United States
Coro Medical, a Safe Life US company, is seeking an action oriented, self-driven achiever to join our growing team supporting our US affiliates! Safe Life is a leading group of companies specializing in AEDs and related products & services. Driven by an unwavering commitment to make a change, we are creating a lasting legacy where […]
Source:
Mid Level SEO Jobs – SEOjobs.com
Job Postings
11/12/2025
Backlink Outreach Specialist ~ MeanPug Digital ~ Remote (USA)
Job Description We’re seeking a results-driven Backlink Outreach Specialist to help grow the online authority of our websites through strategic, ethical, and personalized link-building efforts. You’ll be responsible for identifying high-quality backlink opportunities, performing outreach, and managing communication to successfully secure links that improve SEO performance. Requirements Qualifications Proven experience with backlink outreach, link building, […]
Source:
SEO Agency Jobs – SEOjobs.com
Job Postings
11/12/2025
Search Engine Optimization (SEO) Analyst ~ Red Olive ~ Remote (USA)
Job Description We are seeking a motivated SEO Analyst dedicated to improving keyword rankings and overall search engine performance. In this role, you will collaborate closely with a dynamic team of account managers, designers, developers, and PPC specialists. Your primary responsibilities will include thorough analysis and strategic execution of SEO tactics to optimize clients’ online […]
Source:
SEO Agency Jobs – SEOjobs.com
