SEO Daily News Recap for Wednesday, November 5, 2025
Organic SEO & Search News
Google to remove more search features including practice problems, nutrition facts, nearby offers and more – Google said these features “aren’t being used very often and aren’t adding significant value to users.”
Google Merchant Center adds “Creative Content” section with video assets – Google Merchant Center’s new “Creative Content” section lets brands upload and map video assets to products, boosting visibility across ads.
Here’s an update on our efforts to simplify the search results page | Google Search Central Blog | Google for Developers – No Description Available
We Analyzed 8,186 Businesses in 200 Cities. Here’s What Actually Gets You Ranking for “Near Me” in 2025 – Adding “near you” to content didn’t move the needle for local pack rankings.
Daily Search Forum Recap: November 5, 2025 – Recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Paid Search & Platform Innovations
Google AI Overviews continue to shift click-through rates down – Google is testing a new version of AI Mode.
Google Merchant Center promotion section added a top performing products option – Google is testing review summary box updates.
How agentic AI threatens to upend OTAs’ dominance in search – As AI agents take over trip planning, OTAs like Expedia, Booking.com, and Trip.com lose control of discovery, loyalty, and visibility.
The complete beginner’s guide to coding with AI: from PRD to generating your very first lines of code – Step-by-step guide for non-technical people to create their first coding project using AI tools.
Google AI Mode Gains Three New Agentic Capabilities – Google’s Robby Stein announced three new agentic capabilities within AI Mode.
General Digital Marketing
Snapchat Posts Strong Revenue Result, Though Challenges Are Coming – Snapchat’s also now up to 943 million monthly active users.
Threads Adds Time Management Options to Help Manage Use Time – Your phone can’t tell you what to do.
How Marketers Are Planning to Use AI, Influencers and More in 2026 – Emplifi’s latest report highlights key trends as marketers plan for the new year.
Reddit Shares Tips on Effective Social Listening – Reddit could play a bigger part in your
Dive into our detailed sections for more insights and updates.
Organic SEO & Search News
SEO Daily News and Algorithm Updates
YouTube Removes Pro-Palestinian Content After Government Request
The U.S. government called for the removals, highlighting another case of government censorship.
Source:
Social Media Today – Latest News
Reddit Shares Data on Rising Holiday Shopping Trends
Reddit conversation could help you glean key insight into emerging shopping trends.
Source:
Social Media Today – Latest News
Google to remove more search features including practice problems, nutrition facts, nearby offers and more
Google said these features "aren’t being used very often and aren’t adding significant value to users."
Source:
Search Engine Land
Daily Search Forum Recap: November 5, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google AI Overviews continue to shift click-through rates down, which is not a good thing. Google is testing a new version of AI Mode. Google Merchant Center promotion section added a top performing products option. Google is testing review summary box updates. Google AI Mode added three new agentic capabilities…
Source:
Search Engine Roundtable
Google Reviews Services Summary Box
Google is testing an update to the reviews services summary box. We know Google does ask for services attributes and other attributes from both the business owner and reviewers but this review box seems newish.
Source:
Search Engine Roundtable
Report: Google AI Overviews Continue To Drive Clicks Downwards
Earlier this year, we covered that Google’s AI Overviews are killing click-through rates from the Google Search results. Well, Seer Interactive updated the numbers and that CTR decline has continued to decline and get even worse.
Source:
Search Engine Roundtable
Technical SEO
The complete beginner’s guide to coding with AI: from PRD to generating your very first lines of code
Watch now | 🎙️ A step-by-step walkthrough for non-technical people to create their first coding project using AI tools—from setting up a repository to building a functional personal project hub.
Source:
Lenny’s Newsletter
Local SEO
We Analyzed 8,186 Businesses in 200 Cities. Here’s What Actually Gets You Ranking for “Near Me” in 2025
You might have heard me talk about how adding “near you” to content helped organic SEO. But the annoying thing is that it didn’t move the needle at all for local pack rankings.
Source:
Sterling Sky Inc
AI and Machine Learning in SEO
Snapchat’s Bringing Perplexity AI to Snapchatter Inboxes
So Snapchat will soon have two AI chatbots in your chat feed.
Source:
Social Media Today – Latest News
How agentic AI threatens to upend OTAs’ dominance in search
As AI agents take over trip planning, OTAs like Expedia, Booking.com, and Trip.com lose control of discovery, loyalty, and visibility.
Source:
Search Engine Land
Google AI Mode Gains Three New Agentic Capabilities
Google’s Robby Stein announced three new agentic capabilities within AI Mode – (1) booking event tickets (2) booking beauty appointments and (3) wellness appointments.
Source:
Search Engine Roundtable
Google Testing New Version Of AI Mode
Google is testing a new version of AI Mode responses in the wild, directly in the Google Search AI Mode interface. Google even tells the searcher, "You’re giving feedback on a new version of Al Mode. Which response do you prefer?"
Source:
Search Engine Roundtable
Content Marketing and Strategy
Reddit Shares Tips on Effective Social Listening
Consumer behaviors are evolving, and Reddit could play a bigger part in your strategy.
Source:
Social Media Today – Latest News
Career Development and Industry Trends
How Marketers Are Planning to Use AI, Influencers and More in 2026
Emplifi’s latest report highlights key trends as marketers plan for the new year.
Source:
Social Media Today – Latest News
5 marketing maturity levels: From siloed to autonomous
Assess where your teams sit on five levels of marketing maturity: from siloed operations to autonomous systems, and what benefits you access at each level.
Source:
Search Engine Land
The compounding startup
A new look at growth levers on the path from $1 to $20M ARR
Source:
Kyle Poyar’s Growth Unhinged
E-commerce and Affiliate SEO
Google Merchant Center adds “Creative Content” section with video assets
Google Merchant Center’s new “Creative Content” section lets brands upload and map video assets to products, boosting visibility across ads.
Source:
Search Engine Land
Google Merchant Center Top Performing Products Promotions
Google added a new promotion method in Google Merchant Center for Top-performing products. This lets you just promote your best performing products in Google Shopping and Google Search.
Source:
Search Engine Roundtable
User Experience and SEO Optimization
Threads Adds Time Management Options to Help Manage Use Time
But you don’t have to listen to them, your phone can’t tell you what to do.
Source:
Social Media Today – Latest News
Paid Search & Platform Innovations
Paid Search and Advertising
Snapchat Posts Strong Revenue Result, Though Challenges Are Coming
Snapchat’s also now up to 943 million monthly active users.
Source:
Social Media Today – Latest News
How APIs extend data access and automation in Google Ads and Meta Ads
Go beyond dashboards. Use platform APIs to access deeper data, connect insights, and automate workflows that reveal new opportunities.
Source:
Search Engine Land
Job Postings
Job Postings
11/5/2025
German speaking SEO & Content Marketing Consultant ~ Flow Agency ~ 50 – 60k EUR ~ Remote (WW)
You have been in the trenches, did the hard work and have years of experience of implementing successful SEO campaigns. Not only are you an expert in SEO, but you have a natural service-oriented mind. You take pride in your ability to be of service to our clients. You can speak “SEO” but can also […]
Source:
SEO Agency Jobs – SEOjobs.com
Job Postings
11/5/2025
AEO & SEO Manager ~ Zip ~ $120,000-$140,000 ~ Remote (USA)
The simple task of buying software, services, or tools at work has become hopelessly complicated at even the most innovative companies in the world. Today, enterprises spend $120T+ per year globally (>30 times larger than annual consumer e-commerce spend) and rely on vendors more than ever before to run their businesses. Our cofounders started Zip […]
Source:
In-house SEO jobs – SEOjobs.com
