SEO Daily News Recap for Wednesday, October 29, 2025
Organic SEO & Search News
Google Search Ranking Volatility October 28th – Rumblings within the SEO community suggest a possible Google search ranking algorithm tweak around October 28th. Some are noticing significant ranking swings.
Judge Rules In Google Ad Tech Monopoly – Partial Defeat – A judge’s ruling delivers a blow to Google in its ad tech monopoly legal battle, potentially expediting the legal process for plaintiffs.
What’s working in GTM right now – Insights from the 2025 State of B2B GTM report, showcasing successful strategies in Google Tag Manager identified by industry leaders.
Paid Search & Platform Innovations
Alphabet Google Ad Revenue Up 13% & Microsoft Bing Ads Revenue Up 16% – Both tech giants report revenue growth in their ad platforms, with Alphabet’s Q3 2025 and Microsoft’s Q1 2026 earnings showcasing positive results.
Google Rolls Out Gemini For Home Voice Assistant – Google introduces Gemini for Home voice assistant, offering early access in the U.S. for enhanced user interaction.
Google Merchant Center Preferred Audience For Promotions – Merchants can now define specific audiences for promotions within Google Merchant Center, allowing targeted promotion visibility on Google Search.
General Digital Marketing
7 Ways To Turn 1-Star Reviews Into More Sales (Yes, Really) – Strategies to leverage negative reviews into sales opportunities, providing actionable steps for reputation management.
How AI in Supply Chain Management is Transforming Business – The impact of AI technology on supply chain operations, revolutionizing ordering processes and storage efficiency for businesses.
Top AI Conferences in 2025 and 2026: In-Person and Virtual Events – Discover the key AI conferences offering global insights and networking opportunities for industry professionals.
Dive into our detailed sections for more insights and updates.
Organic SEO & Search News
SEO Daily News and Algorithm Updates
YouTube Implements New Restrictions on Gaming and Gambling Content
If it looks like a real human is being mutilated, even in video game form, it’s probably going to get restricted
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Unknown Source
Threads Reaches 150 Million Daily Active Users
Another growth milestone for Meta’s Twitter replacement.
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Unknown Source
X Reports Higher Usage in EU in Latest DSA Report
X usage had been in decline, but saw a recovery in the most recent period.
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Social Media Today – Latest News
SerpAPI calls Reddit lawsuit a threat to the ‘free and open web’
SerpAPI responds to Reddit’s scraping lawsuit, defending its practices and insisting that public search data should stay open and accessible.
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Search Engine Land
Google Search Ranking Volatility October 28th
There may have been another Google Search ranking algorithm tweak around October 28th or so. I am seeing some rumblings both within the SEO community chatter and the third-party Google tracking tools. It seems some are noticing big search ranking swings around October 28th.
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Search Engine Roundtable
Daily Search Forum Recap: October 29, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google Search ranking volatility is heating up again…
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Search Engine Roundtable
Judge Rules In Google Ad Tech Monopoly – Partial Defeat
A judge has ruled, giving Google a blow in its ad tech monopoly legal battle. This ruling should help the plaintiffs suing Google not get hung up in court as long as some expected, plus Google can’t relitgate the core facts in that antitrust case.
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Search Engine Roundtable
Technical SEO
18 Top AI Productivity Tools for Work (2025)
Choosing the right AI productivity tools increases your efficiency and cuts down on busy work. Check out this list to find the best AI assistants for your workflows.
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Unknown Source
How AI in Supply Chain Management is Transforming Business
AI technology is revolutionizing how stores order products, warehouses store goods, and more. Learn about what’s next in the supply chain sector with this complete industry trend report.
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Unknown Source
The AI Bubble Is (Sort Of) Real. Does It Really Matter?
Sam Altman says AI is in a bubble, but does that matter for your business? Learn why bubble fears shouldn’t stop you from adopting transformative AI tools.
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Unknown Source
Top AI Conferences in 2025 and 2026: In-Person and Virtual Events
Discover the top AI conferences in 2025 and 2026. Explore global events, virtual options, and networking opportunities to stay ahead in AI.
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Unknown Source
AI in Marketing: How Marketers Use AI (2025 Statistics)
Explore 2025 AI marketing stats: where generative AI is used most, tools marketers prefer, ethics & risks, adoption trends & why it’s reshaping strategy.
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Unknown Source
GeminiiOS Undocumented Google User Agent
There may be an undocumented Google user agent named GeminiiOS. GeminiiOS is apparently used when a user clicks on a source link from the Gemini app on their iPhone.
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Search Engine Roundtable
SEO Tools and Data Analysis
How I Use Semrush to Identify AI Visibility Opportunities
AI visibility is all about targeting the right opportunities and doubling down on patterns already producing results. Here’s how Semrush AI Visibility Toolkit helps
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Unknown Source
Local SEO
Google Local Service Ads Testing Reviews & Overview Buttons
Google is testing adding to the call and message button on Local Service Ads a reviews and sometimes overview button. Reviews takes you to the reviews but the overview button to the local listing for that business.
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Search Engine Roundtable
AI and Machine Learning in SEO
Meta Adds More Users in Q3, Projects More AI Investment
Meta’s bringing in more money, as it continues to pour more into AI.
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Unknown Source
The new SEO sales tactic: Selling the AI dream
Agencies are repackaging old SEO fundamentals as “AI SEO.” Here’s how to spot what’s truly new versus what’s just clever rebranding.
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Search Engine Land
Content Marketing and Strategy
Snapchat Shares Data on Evolving Gifting Trends
The report shows that more people are finding more reasons to give gifts to friends.
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Social Media Today – Latest News
Career Development and Industry Trends
What’s working in GTM right now
New data from 195 GTM leaders in the 2025 State of B2B GTM report
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Kyle Poyar’s Growth Unhinged
E-commerce and Affiliate SEO
Google Merchant Center Preferred Audience For Promotions
Google Merchant Center now lets some merchants and advertisers define an audience for a promotion. This allows you to restrict who sees the promotion in Google Search for your Merchant Center shopping listings.
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Search Engine Roundtable
User Experience and SEO Optimization
7 Ways To Turn 1-Star Reviews Into More Sales (Yes, Really)
Negative Google reviews. We all hate them. You open your email, coffee in hand, ready to start your day, and there it is. A 1-star review from someone who had the worst experience ever in the history of mankind because your employee was 9 minutes late
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Sterling Sky Inc
YouTube Adds New CTV Display Updates, Including AI Upscaling
With more people watching on their TV sets, YouTube’s looking to help creators maximize their CTV opportunities.
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Social Media Today – Latest News
Google Rolls Out Gemini For Home Voice Assistant
We all knew it was coming and now Google is roll out early access to Gemini for Home voice assistant in the U.S. You can either say "Hey Google" to your speaker or display to request specific help or answers, or talk naturally with Gemini Live by saying "Hey Google, let’s chat."
Source:
Search Engine Roundtable
Paid Search & Platform Innovations
Paid Search and Advertising
Why your SEO and PPC teams need shared standards to unlock mutual gains
Mutualism between SEO and PPC lowers costs, speeds insights, and builds sustainable visibility across organic and paid search channels.
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Search Engine Land
Meta Share Tips on Marketing Mix Modelling Approaches
Some pointers on campaign measurement from Meta’s ad team.
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Social Media Today – Latest News
Alphabet Google Ad Revenue Up 13% & Microsoft Bing Ads Revenue Up 16%
Both Google and Microsoft reported its earnings today; Alphabet’s Q3 2025 earnings and Microsoft’s Q1 2026 earnings. Google reported ad revenues up by XX% with $ and Microsoft reported ad revenues up by XX%.
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Search Engine Roundtable
Microsoft Advertising Web User Interface Is Down
Microsoft Advertising advertiser web interface is down and Microsoft’s Navah Hopkins said the "engineering team is investigating this issue with priority." This only impacts the web interface, according to Hopkins and ad serving does not seem to be impacted.
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Search Engine Roundtable
Microsoft Advertising advertiser console down
This impacts the web UI, but other interfaces are currently up. This does not impact ad serving.
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Search Engine Land
How to use Google Ads Promotion assets (a step-by-step checklist)
Here’s how you can highlight deals and sales in your Search and Performance Max campaigns without touching your core ad copy.
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Search Engine Land
Job Postings
Job Postings
10/29/2025
Vice President of SEO ~ Confidential ~ In-office (USA) ~ Atlanta, GA, United States
The Company is in search of a Vice President, SEO to spearhead the vision and execution of SEO strategies for its leading multifamily rental platform. The successful candidate will be a hands-on leader, driving the team to analyze large datasets, uncover trends, and translate insights into actionable recommendations. This role requires a deep understanding of […]
Job Postings
10/29/2025
Senior Associate, Search Engine Optimization ~ Greystar Management Services ~ $70,000-$80,000 ~ Remote (USA)
ABOUT GREYSTAR Greystar is a leading, fully integrated global real estate platform offering expertise in property management, investment management, development, and construction services in institutional-quality rental housing. Headquartered in Charleston, South Carolina, Greystar manages and operates over $300 billion of real estate in more than 250 markets globally with offices throughout North America, Europe, South […]
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SEO Agency Jobs – SEOjobs.com
Job Postings
10/29/2025
Sr. Product Manager, Organic Growth (SEO/GEO/AEO) ~ Zapier ~ $170.7k – $256.1k ~ Remote (USA)
About Zapier We’re humans who simply think computers should do more work. At Zapier, we’re not just making software—we’re building a platform to help millions of businesses globally scale with automation and AI. Our mission is to make automation work for everyone by delivering products that delight our customers. You’ll collaborate with brilliant people, use […]
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In-house SEO jobs – SEOjobs.com






















