Google has introduced the Search Bidding Exploration tool, an AI-powered system aimed at optimizing tROAS bidding strategies and broad match keywords in PPC campaigns with unlimited budgets. This tool is intended to aid large advertisers by leveraging AI to enhance the effectiveness and reach of their campaigns.
tROAS
How Google’s New AI Tool is Transforming PPC Campaigns
Google is experimenting with a new AI-powered tool called the Search Bidding Exploration tool. It is designed to assist large advertisers by optimizing tROAS (target Return on Ad Spend) bidding strategies and broad match keywords, particularly in unlimited budget campaigns.
