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Google’s October 2023 Spam Update Starting To Target Spam Sites

Source: Lenny's Newsletter

By: Lenny Rachitsky

01/28/24

I am hearing reports that the Google October 2023 spam update that touched down on October 4, 2023, at around 12:50 p.m. ET is starting to do its job. This means people…

Google Discover Showing E-Commerce Products Section

Source: Lenny's Newsletter

By: Kiyani

01/27/24

Google is showing some folks an e-commerce or products section in their Google Discover feed. Glenn Gabe was shown a

Google Local Services Ads Leads Can Now Be Texted To Your Phone

Source: In-house SEO jobs – SEOjobs.com

By: nick

01/27/24

Google has added a new way to retrieve leads from Google Local Service Ads – text message. Google use to send these

Google Tests Line Divider Between Site Name, URL, Favicon & Snippet Description

Source: Search Engine Land

By: Barry Schwartz

01/26/24

Google is testing a line divider between the site name, URL and favicon and the snippet’s description. I am not sure I like this and I know Google has tested these line…

Wooden Google Mobile Cart Car

Source: The SEO MBA

By: Tom Critchlow

01/26/24

We have seen a bunch of cars or transportation vehicles inside Google buildings. But I don’t think I’ve seen one made of wood. This photo was taken inside the Google Brazil office.I…

How to Avoid Search Budget Cannibalization For A Better Share Of Spend

Source: Search Engine Land

By: Eric Enge

01/26/24

Shared budgets have been around for a long time, but do they end up limiting your potential return? Find out when they’re best suited to use in this guide.

How to optimize PPC customer acquisition cost for B2B

Source: SEO Account Manager Jobs – SEOjobs.com

By: jilllynndesign

01/26/24

Improve your B2B PPC campaigns by understanding CAC, using offline conversion imports and improving lead-to-customer tracking.

7 Key Metrics In Measuring Content Effectiveness

Source: Search Engine Land

By: Jason Tabeling

01/26/24

Watch this webinar on demand if you’re looking to maximize your marketing efforts and create content that both captivates and converts.

How To Use AI To Enhance Your SEO & Create Better Content

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/26/24

If you’re looking for ways to use AI to create high-ranking, effective content for your business, you’ll want to watch this on demand webinar.

Upgrade Your SEO & Content Strategy With Pillar Pages & Topic Clusters [Webinar]

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/26/24

Register for this webinar to learn how building around topic clusters and pillar pages can help you maximize content performance and unlock SEO success.

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