New research reveals how generative AI (GenAI) is powering content marketing advantages for early adopters.
Search Engine Land’s commitment to use generative AI responsibly
Source: SEO - Practical Ecommerce
Here’s our policy on the use of generative AI and what you should expect from Search Engine Land.
Search Engine Land celebrates its 17th birthday
Source: Search Engine Land
Search Engine Land launched Dec. 6, 2006. Today, we look back on a successful 2023 and look forward to an even greater 2024.
9 interesting Google patents from 2023 and what they mean for SEO
Source: Lenny's Newsletter
Get insights into Google’s latest search innovations by exploring key patents from 2023, covering query filters, user notebooks, and more.
Fergal Reid (VP AI, Intercom) – Applied AI Insights from Shipping Fin (an LLM enabled chatbot)
Source: Search Engine Roundtable
Listen now | Intercom was shipping and experimenting with AI enabled products since 2017. This episode is for those interested in hearing about the evolution of AI models, the customer results, and…
Paid search for lead gen: Tips for new accounts with limited budgets
Source: Search Engine Roundtable
Get the most of your ad spend with these campaign structure, conversion tracking and testing strategies for lead gen campaigns.
How to do Instagram lead generation
Source: Search Engine Roundtable
Turn Instagram’s huge user base into quality leads. Learn the pros and cons of organic, boosted, and paid Instagram lead gen methods.
Google To Rename “Parasite SEO” In Near Future
Source: Search Engine Roundtable
There has been a bit of controversy over the name
Google: About The Source Information Doesn’t Mean You Rank Better
Source: Search Engine Roundtable
There was a complaint on X from a publisher who said Google is not showing details in the
Google: Video Is Not The Main Content Of The Page Error Spike
Source: General SEO - SEO Blog by Ahrefs
There has been a surge in complaints from site owners and publishers who are seeing the
Bing Chat / Copilot Now Testing Notebook Feature
Source: Search Engine Land
Microsoft Copilot, formerly known as Bing Chat, is currently testing a notebook feature and hopes to fully roll out that feature in a
Google Shopping Results Listings Membership Extension?
Source: Search Engine Land
A month ago we reported that Google Shopping results had a space for joining membership programs from stores. Now Google is showing these in some shopping listings (not ads) as extensions or…
The Best of Lenny’s Newsletter 2023
Source: Search Engine Roundtable
The single best way to discover my best stuff across both the newsletter and podcast
Google Holiday Market
Source: Search Engine Land
Google held a holiday market at its Dublin office the other week. I saw photos of merchants selling carpets, art, clothing, winter wear and much more. Here are some of those photos…
AI is only as smart as the data you feed it
Source: In-house SEO jobs – SEOjobs.com
Learn why predictive analytics is key to using AI for above-and-beyond search performance.
How to Start a Digital Marketing Agency (Advice From 100+ Founders)
Source: Search Engine Land
How 100+ agency founders started their agencies.
How Will SGE Impact Your Organic Traffic?
Source: Search Engine Land
Zach discusses Google’s Search Generative Experience, including a step-by-step template that will allow you to estimate the traffic losses or gains your site may experience.
Daily Search Forum Recap: December 11, 2023
Source: Kyle Poyar’s Growth Unhinged
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. We saw more extreme Google…
Google Ads pilots conversions account level diagnostic tab
Source: Search Engine Roundtable
The new feature offers weekly updated data, allowing you to review your current measurement setup for better campaign performance.
Interview With Mark Williams-Cook #67 – SEOSLY
Source: Search Engine Roundtable
Episode #67 of the SEO Podcast by #SEOSLY features Mark Williams-Cook, director at the digital agency Candour and creator of the SEO tool Also Asked.
Best of the SearchBot: Create 10 promotional campaigns to drive in-store purchases
Source: Search Engine Roundtable
A human asks Search Engine Land’s ChatBot to create 10 campaigns to encourage shoppers to visit a garden center. Here’s the answer.
Improve your Google Ads performance: 3 simple setting changes
Source: Search Engine Roundtable
Learn three quick setting changes to control your Google Ads spend on irrelevant clicks and impressions while improving campaign results.
GA4 ramps up Protected Audiences API rollout and adds enhanced conversions
Source: Search Engine Roundtable
Google Analytics is speeding up the deployment of the Protected Audiences API and incorporating enhanced conversions.
Sr. Marketing Manager, SEO ~ Amazon ~ $112k-$186k ~ in-office, VA/WA (US)
Source: Search Engine Roundtable
Come be a part of a rapidly expanding $35 billion-dollar global business. At Amazon Business, we set out every day to innovate and disrupt the status quo. We stand at the intersection…
Vlog Episode #252: Dave DiGregorio On The Sports Trading Cards Market
Source: Software Snack Bites
In part one with Dave DiGregorio we spoke about his journey from working in sports memorabilia to getting into SEO. Then, in part two we talked about some local pack reductions, diversifying…
LinkedIn Ads in 2023: Trends, hits and gaps to be filled
Source: moz (en-US)
LinkedIn seized 2023 with key platform upgrades for B2B advertisers including predictive audiences, revenue attribution reporting and more.
Google: We Have Taken Steps To Deal With Parasite SEO & More To Come
Source: Search Engine Roundtable
On Friday, Google’s Search Liaison, Danny Sullivan, said that the search company has taken steps to deal with the parasite SEO problem. He also added that the specific change with the upcoming…
OpenAI On ChatGPT GPT-4 Getting Lazier
Source: Search Engine Land
OpenAI responded to the complaints that ChatGPT’s GPT-4 is getting
Google: SGE Does Not Show You Google’s Search Ranking System
Source: Search Engine Land
Danny Sullivan, Google’s Search Liaison, said something that is probably somewhat obvious to many of the readers here, that SGE is not able to tell you how Google’s search ranking systems work,…
Google Search May Show Reporter Headshots As Story’s Main Image
Source: In-house SEO jobs – SEOjobs.com
Google has confirmed it is looking into reports of Google Search showing the wrong image for the story it displays in the search results. Recently Google has been showing the headshot of…
Google Adds Programmatic Support For Limited Ads With AdSense, AdMob & Ad Manager
Source: Search Engine Land
Google sent an email to AdSense, AdMob and Ad Manager users saying they are
Rudolph At Google
Source: Search Engine Land
Here is a photo from the Google Dublin office of Rudolph the reindeer saying hi to some guests. This was posted on Instagram and they said
7 key metrics to measure content effectiveness
Source: Search Engine Land
Learn why a holistic evaluation will help you gauge success.
Google SERPs analysis to assess our SEO Strategy – IloveSEO.net
Source: Search Engine Land
What if Google itself could help us navigate the uncertainty, and help us design a strategy that can make our websites almost immune from all the changes?
How to Build Your Own SEO Chrome Extension With ChatGPT
Source: Lenny's Newsletter
Learn to create SEO Chrome extensions with ChatGPT. Use this step-by-step instruction to bring your innovative SEO tool ideas to life.
Pausing Weekly Emails
Source: Search Engine Land
A quick update on the newsletter
SEO Analyst ~ Stratabeet ~ $65k – $85k ~ Remote (US)
Source: SEO - Practical Ecommerce
Do you like to think big? Do you want to help transform B2B brands and accelerate their growth? Do you want to work for a company that encourages strategic thinking? Do you…
Google Search Results Super Volatile Days After Reviews Update Completed
Source: Search Engine Land
The last likely Google confirmed update of the year, the November 2023 reviews update, completed last Thursday afternoon on the 7th. But days after it completed the Google search results are still…
Radical Candor: From theory to practice with author Kim Scott
Source: Search Engine Roundtable
Brought to you by Jira Product Discovery—Atlassian’s new prioritization and roadmapping tool built for product teams — Kim Scott is the author of Radical Candor, currently the #1 most recommended book on…
Daily Search Forum Recap: December 8, 2023
Source: Search Engine Roundtable
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google’s November 2023 reviews update…
SEO Analyst ~ ParkWest Creative Solutions ~ Remote (US)
Source: Search Engine Roundtable
We are looking for an SEO Analyst to join our Marketing team and help us build a strong online presence for client services. SEO Analyst responsibilities include performing keyword research, optimizing our…
Threads now has its own version of hashtags
Source: Search Engine Roundtable
Meta’s latest feature, dubbed “topic tags,” introduces a fresh avenue for users to explore and discover brands and products.
Top 10 tools for PPC agencies
Source: Google Search Central Blog
Boost your agency’s performance with these 10 tools for streamlining workflows, automating tasks and driving PPC campaign success.
Google Analytics 4 rolls out new reports for linked 360 campaigns
Source: moz (en-US)
GA4 now has reports specifically for Campaign Manager 360, Display & Video 360, and Search Ads 360, for easier data analysis.
Search News Buzz Video Recap: Google Gemini, Bing Deep Search, Google Reviews Winter Blast Update, Google Ads Search Partner Network, Ranking, Ads & More
Source: tomcritchlow.com
For the original iTunes version, click here.Google confirmed the last reviews update finished rolling out yesterday after 29 days. Google Search ranking volatility continues throughout the whole wee
When to use branded and competitor keywords in PPC
Source: BrightEdge blogs
Explore the benefits, drawbacks and best practices around using branded and competitor keywords in your PPC campaigns.
Google November 2023 Reviews Update Completed After 29 Days
Source: Search Engine Roundtable
The Google November 2023 reviews update, the last one Google will confirm, finished rolling out yesterday afternoon on December 7, 2023. It took 29 days to roll out, which initially kicked off…
Google’s Alternative Feeds, Secondary SERPs & Current Tracking Challenges
Source: Search Engine Land
Most site owners are familiar with Discover and Google’s Search Generative Experience (SGE), but Google keeps adding more ways for content to surface across its ecosystem. And with the addition of alt
Google Things To Know Snippets & Results Expansion
Source: Search Engine Land
It seems Google is expanding the Things To Know feature in its search results, both in how often it is shown, where it is shown and how it is shown. We are…
