A fond farewell to things that don’t matter anymore.
Google shows off Circle to Search and new AI-multisearch experience
Source: Search Engine Land
Google Search keeps getting more interactive with the user experience for searching.
Google updates data privacy policies for targeted ads in the EU
Source: Search Engine Land
Brands and advertisers will begin to notice these changes in the coming weeks as they are implemented to adhere to the DMA.
Google to change European search results to show comparison sites
Source: Search Engine Land
Some vertical search features may show up less in Europe, such as Google Flights.
Daily Search Forum Recap: January 17, 2024
Source: In-house SEO jobs – SEOjobs.com
Here is a recap of what happened in the search forums today…
Junior Outreach Specialist ~ Service Provider Pro ~ Remote (WW)
Source: Search Engine Land
We’re expanding our team and are looking for a remote outreach specialist to help us with our link building efforts. Service Provider Pro is a client portal software for productized agencies. We…
Setting PPC goals: How to tailor KPIs and metrics for each funnel stage
Source: Search Engine Land
Struggling to show ROI for your PPC campaigns? Here’s how to set KPIs and metrics tied to business goals for each marketing funnel stage.
Google Ads lays off hundreds of staff amid support crisis
Source: Search Engine Land
Despite complaints that support is at an all-time low, Google is planning to lay off 1,000 employees from its advertising sales team.
SEO Content Manager ~ ATP Autoteile GmbH ~ 40-55K EUR ~ Hybrid (Germany)
Source: Lenny's Newsletter
YOUR MISSION Conceptualize, develop, and execute a targeted content strategy for our internal and external partners and their channels & projects in our Italian market. Create and prioritize tailor-made, high-quality content and…
Modern SEO: Packaging your brand and marketing for Google
Source: Search Engine Land
Shift from a siloed SEO plan to an integrated branding and content strategy that clearly communicates your value to users and search engines.
New research study asks if Google Search is getting worse
Source: Software Snack Bites
It seems more like a game of Whac-A-Mole, where the results get better, than worse, and then better as Google releases updates.
AI-enhanced YouTube marketing: Insights from 3 case studies
Source: In-house SEO jobs – SEOjobs.com
These case studies demonstrate what AI can and can’t do to make your YouTube video ad campaigns more effective.
How to have “the talk” with your customers
Source: Search Engine Roundtable
Increase ACV by finally asking customers about willingness-to-pay
German University Study Looks To See If Google Search Is Getting Worse
Source: Search Engine Roundtable
A study released by the Leipzig University, Bauhaus-Universität Weimar and ScaDS.AI in Germany asked if Google Search is getting worse. The 16 page paper, downloadable as a PDF over here says that…
Google Ads Support Frustrating Advertisers & Agencies
Source: Search Engine Roundtable
Advertisers and agencies seem beyond frustrated by the lack of support from the Google Ads support team. Nicola Agius covered it incredibly well, she said, “Google Ads customer service has plummeted to…
Google On Text Within Images For SEO
Source: Search Engine Roundtable
A recent post on Reddit asked about the impact of having a website where most of the text was within images. Would Google be able to read the text, what is the…
Google Search Not Showing News Boxes For Election Queries
Source: Search Engine Roundtable
Google Search may not be showing news boxes, like top stories, for some election types of queries. So if you search for [iowa caucus] or [2024 United States primary elections] and others…
Bing Testing Shadow Effect On Mouse Over Search Result Snippets
Source: Search Engine Roundtable
Microsoft is testing a new style for when someone hovers their mouse cursor over a search result snippet in the Bing Search results. Bing will add a shadow effect to that snippet…
What to Do With Aging Local Business Content: Review, Update, and Re-promote!
Source: moz (en-US)
Instead of seeing the benefits of your past hard work evaporate over time, discover how to keep your older content working for the local business you’re marketing.
Webinar: AI-forward marketing in 2024
Source: In-house SEO jobs – SEOjobs.com
Learn cutting-edge strategies to help you level up your marketing game this year.
Best of the SearchBot: Create a social post for a vehicle recovery company
Source: Search Engine Land
A human asks Search Engine Land’s ChatBot to create a Facebook post to drive conversions for a vehicle recovery company. Here’s the answer.
Sr. SEO On-Page Specialist ~ SLMP Digital Services Corporation ~ Philippines (WW)
Source: Search Engine Land
SLMP Digital Services Corporation is currently hiring for a Sr. SEO On-Page Specialist. We are looking for talented and dynamic individuals to join our hyper-local digital marketing software-as-a-service (SaaS) solution team. …
YouTube denies ad blocker crackdown is causing browser slowdowns for Premium users
Source: Search Engine Roundtable
Users are reporting widespread issues across the platform, such as lagging, higher CPU usage, and delayed load times.
Daily Search Forum Recap: January 16, 2024
Source: Search Engine Land
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. There is this influx of…
BidsCube teams up with Pixalate to combat ad fraud
Source: SEO - Practical Ecommerce
The partnership aims to provide customers with more reliable programmatic solutions and enhance ad transparency.
Want to set your 2024 SEO priorities? Run these GA4 reports
Source: Search Engine Land
Use these 3 key GA4 reports to align your 2024 SEO strategy with business goals and identify optimization opportunities.
SEO Marketing Strategist ~ First Page Sage ~ $70k ~ Remote (US)
Source: Search Engine Land
First Page Sage is a people-focused SEO company that works with B2B and B2C enterprises that are leaders in their fields. Our fully-remote teams include campaign managers, strategists, writers, editors and designers…
Growth marketing 2024 playbook: Focus on customer lifetime value
Source: Search Engine Land
Use this guide to set up growth marketing tests focused on acquisition, activation, retention, referral and recurring revenue.
How to describe your business as an equation
Source: Search Engine Land
And why you don’t fully understand your business until you can
How to Respond to a 1-Star Review
Source: Unknown Source
Learn how to respond to a 1-star review with or without comments. We include examples and response templates.
