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How to get better results from Meta ads with vertical video formats

Source: Search Engine Land

By: Cory Henke

03/04/25

Tactics for using 9:16 Reels and 4:5 in-feed video ads, optimizing safe zones, and using creative variations to drive better engagement.

SEO Daily News Recaps for Monday, March 3, 2025

03/04/25

SEO Daily News Recap for Monday, March 3, 2025 As SEO strategies evolve, it’s crucial to avoid shortcuts that can lead to negative outcomes, as demonstrated by a site that experienced a…

SEO Is the Worst It’s Ever Been (And It’s Still Your Best Marketing Channel)

Source: General SEO - SEO Blog by Ahrefs

By: Ryan Law

03/04/25

Two ideas that are true at the same time: SEO offers worse returns than it used to. SEO is still one of the best marketing channels.

Daily Search Forum Recap: March 4, 2025

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/04/25

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google posted new data that…

E.l.f. Cosmetics channels telenovelas for TikTok, Instagram series

Source: Social Media Today - Latest News

By: Jessica Deyo

03/04/25

“Descubre e.l.f.ecto” — or “Discover the e.l.f. effect” — is based in Mexico and comes as the cosmetic purveyor’s presence in the region grows. 

Leveraging Free AI Writing Tools for Enhanced Content Marketing

03/04/25

The article explores various free AI writing tools that enhance content creation workflows, increase productivity, and improve the quality of outputs. It emphasizes how these tools are becoming essential in modern content strategies.

New Research: How Often Do Americans Search Google? Which Search Verticals Do They Use? – SparkToro

Source: SparkToro

By: Rand Fishkin

03/04/25

Last quarter, we published an extraordinary analysis of hundreds of millions of Google searches alongside our clickstream panel partners at Datos (A

Google Has Over 5 Trillion Searches Per Year

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/04/25

Google has posted some fresh data, saying they answer over 5 trillion searches per year. The last time we saw this data was in 2016, when Google was at 2 trillion searches…

1/3rd Don’t Use Google Search All That Much

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/04/25

A new report released by Rand Fishkin at Sparktoro with the help of Datos’ panel measure web browser activity showed that about 1/3rd of active web users don’t use Google all that…

Google Merchant Center Next Product Analytics Updates

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/04/25

Google has made a number of updates to the product analytics section within Google Merchant Center Next. Organic conversions have been renamed to Purchases. Plus, Google lets you specify it’s traffic to…

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