Google launched its Universal Cart feature in US Search and Gemini with Nike, Sephora, Target, and Walmart, but postponed availability on YouTube and Gmail despite earlier May promises.

Bing is testing a larger, more prominent sponsored ad unit positioned at the very top of search results.

Google has expanded pharmaceutical ads to appear in AI Mode and AI Overviews, according to a company spokesperson.

Amazon rebranded its advertising automation tool to Ads Agent, positioning it as an active software product unlike Meta's failed metaverse bet, but its pricing model remains the critical test.

Thrad doubled its advertiser-funded program for testing in-chat ads to $1 million in a second round open to AI chat apps.

Meta says its new GEM (Generalized Embedding Model) unified ads prediction system lifted conversions 18.9% and click-through rates 12% across Facebook, Instagram, and other apps.

Apple announced a block list targeting data brokers and ad tech vendors engaged in cross-site tracking, with potential to expand across the broader marketing technology stack.

Google has launched Universal Cart, a shopping feature now available in U.S. Search and the Gemini app.

Google introduced Vehicle Top Ads, a new search ad format in beta that lets automotive manufacturers display vehicles with rich visuals and details directly in search results.

Addressability and targeting restrictions re-emerged as a major concern at Prebid Summit, driven by Apple's iOS 27 privacy changes.

Microsoft Advertising published seasonal guidance on reaching holiday shoppers via AI-optimized search, shopping, and audience ads.

LG has signed a three-year deal with Magnite to allow its AI agent to automate buying of Home Screen ads, with SpringServe remaining the exclusive CTV video ad server in certain regions.

Publishers and advertisers are increasingly relying on direct supply paths rather than complex intermediaries to improve ad performance in an AI-driven market.

The IAB Tech Lab warned that Apple retains the ability to remotely block ad vendors without appeal, prompting publishers to reconsider where they process bidding and identity data.

Meta is adding LLM-based ranking to Facebook's feed and Reels, allowing users to type interest requests that update dynamically within a session, though the exact signal creators and advertisers receive remains unclear.

Zeta Global pushed enterprise AI initiatives at Advertising Week while executives privately worried about Apple's ad-targeting restrictions.

Google is testing AI-powered suggestions for campaign goals and assets within Google Ads.

Google updated its Merchant Center documentation to clarify that products with poor image quality will still appear in search results and ads.

Google Ads now offers preview functionality for AI-generated text assets in Performance Max campaigns.

Newsletter platforms Substack and Beehiiv are exploring programmatic ad networks as AI and metadata improve ad targeting.

Apple launched a new TV 4K at $299 with Siri AI across eight English-language markets, prompting questions about how voice search might reshape TV advertising.