SEO Daily News Recap for Friday, November 21, 2025
Organic SEO & Search News
How to better measure LLM visibility and its impact – Learn why LLM visibility is harder to measure than SEO, how to turn AI mentions into real insights, and the metrics that reveal true brand impact in AI search.
Stop optimizing. Start orchestrating. That’s SEO now. – From search engines to generative engines, the role of SEO has always been empathy. Today it demands orchestrating clarity across the enterprise.
SEO, GEO, or ASO? What to call the new era of brand visibility in AI [Research] – Survey, search, and hiring data reveal which AI-era search terms are gaining traction and how they shape brand visibility.
Daily Search Forum Recap: November 21, 2025 – Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Paid Search & Platform Innovations
Google Ads begin surfacing inside AI Mode as tests expand – Google is increasingly showing ads inside AI Mode results, signaling a major new ad surface emerging within Google Search.
Google Nano Banana Pro is insane and it works in AI Mode… – More and more people are starting to see Google Ads within the Google AI Mode results.
Google Local Service Ads Get Competitive Quotes & Request Multiple Opinions – Google seems to be testing variations of a button to message multiple businesses through the Local Service Ads.
Google AI Overviews Notice Box For Double-Check Important Information – Google is testing a much larger disclaimer within AI Overviews in Google Search to ensure important information is double-checked.
General Digital Marketing
How amplifying creator content strengthens trust and lowers media costs – Paid amplification makes creator content work harder by boosting trust, cutting media costs, and drawing in new partners.
Why Does Google Parameter &num= Matter? – The &num=100 search parameter was recently deprecated, impacting the SEO industry. Tom Capper explains the significance of this change and why Google might have made the decision.
Dive into our detailed sections for more insights and updates.
Organic SEO & Search News
SEO Daily News and Algorithm Updates
Video: Google AI Mode With Gemini 3, GEO Rush, Search Console Annotations & Brand Filters, Google Ads & Reviews
Google AI Mode is now powered by the new Gemini 3 models. There may have been a Google search update this week, but what was it. Nano Banana is now in AI Mode, works in Google Ads and can make helpful content…
Source:
Search Engine Roundtable
Daily Search Forum Recap: November 21, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google Nano Banana Pro is insane and it works in AI Mode…
Source:
Search Engine Roundtable
Google AI Overviews Notice Box For Double-Check Important Information
In April, we saw a small disclaimer on the Google AI Overviews within Google Search to "Check important info." Well, Google is testing a much larger disclaimer, at the bottom of the AI Overview that says, "Double-check important information" and "It’s a good idea to check info in multiple places" with a "Learn more" button.
Source:
Search Engine Roundtable
Technical SEO
How to better measure LLM visibility and its impact
Learn why LLM visibility is harder to measure than SEO, how to turn AI mentions into real insights, and the metrics that reveal true brand impact in AI search.
Source:
Search Engine Land
SEO Tools and Data Analysis
Why Does Google Parameter &num= Matter?
The &num=100 search parameter was recently deprecated. This seemingly small change in a Google search URL parameter is having a massive impact on the SEO industry. In this Whiteboard Friday, Tom Capper explains why the &num=100 parameter was so useful, why Google might have deprecated it, and what…
Source:
moz (en-US)
Local SEO
Google Local Service Ads Get Competitive Quotes & Request Multiple Opinions
As you know, Google has been testing a way to click a button to message multiple businesses through the Local Service Ads. Google now calls that message fan out. That being said, Google seems to be testing variations of that button.
Source:
Search Engine Roundtable
AI and Machine Learning in SEO
Google Search to route complex queries directly to AI Mode, bypassing Google Search
Plus, he mentioned that Google Search Console will break out AI Mode and AI Overview details in the future.
Source:
Search Engine Land
SEO, GEO, or ASO? What to call the new era of brand visibility in AI [Research]
Survey, search, and hiring data reveal which AI-era search terms are gaining traction and how they shape brand visibility.
Source:
Search Engine Land
Content Marketing and Strategy
How amplifying creator content strengthens trust and lowers media costs
Paid amplification makes creator content work harder by boosting trust, cutting media costs, and drawing in new partners.
Source:
Search Engine Land
User Experience and SEO Optimization
Stop optimizing. Start orchestrating. That’s SEO now.
From search engines to generative engines, the role of SEO has always been empathy. Today it demands orchestrating clarity across the enterprise.
Source:
Search Engine Land
Paid Search & Platform Innovations
Paid Search and Advertising
Google Ads begin surfacing inside AI Mode as tests expand
Google is increasingly showing ads inside AI Mode results, signaling a major new ad surface emerging within Google Search.
Source:
Search Engine Land
Microsoft to retire its Advertising mobile app in early 2026
Microsoft is retiring its Advertising mobile leaving the web interface as the sole way for advertisers to manage campaigns.
Source:
Search Engine Land
Google Ads In AI Mode Results
More and more people are starting to see Google Ads within the Google AI Mode results. Google told us these ads were being tested on desktop AI Mode results back in May and over the past several weeks, more and more are starting to see them in the wild.
Source:
Search Engine Roundtable
Google Ads Disallows Offline Gambling Ads In More Countries
Google has updated the list of countries where using Google Ads for offline gambling advertising is prohibited. Google updated the list on November 19, 2025 to match countries where offline gambling is not allowed.
Source:
Search Engine Roundtable
Google Brings Nano Banana Pro To Search & Ads
Google released an update to Nano Banana yesterday named Nano Banana Pro and it is super impressive as an image generation tool. But it is also incorporated into Google Search via Google AI Mode and available within Google Ads to help you make ad creatives.
Source:
Search Engine Roundtable
Job Postings
Job Postings
11/21/2025
SEO Content Manager ~ Marketing Six ~ $45k-$55k ~ Remote (US)
At Marketing Six, we believe digital marketing should be bold, and laser-focused on results. We’re a boutique marketing agency built on the belief that every client deserves a unique strategy. With decades of experience across legal, franchise, real estate, and service-based verticals, we’re known for smart thinking, creative execution, and a relentless drive to see […]
Source:
SEO Agency Jobs – SEOjobs.com
Job Postings
11/21/2025
SEO Specialist (Remote US) ~ Grand Canyon Education ~ Remote (USA)
Primary Responsibilities /Accountabilities/ Essential Functions: Own SEO performance for assigned verticals and content types. Conduct keyword gap analyses, competitive research, and user intent mapping to identify opportunities. Perform advanced on-page and technical SEO audits (e.g., indexation, internal linking, site architecture). Recommend new pages, content refreshes, or additional SEO initiatives related to owned verticals Support testing […]
Source:
Mid Level SEO Jobs – SEOjobs.com
Job Postings
11/21/2025
Sr. Generative Search Specialist ~ Golden Hippo ~ $100,000 – $150,000 ~ Hybrid (Los Angeles, CA, United States)
Job Description Where A-Players Thrive. We’re an employee-owned, vertically-integrated builder of some of America’s most popular health & wellness brands. With over 1,400 team members across multiple companies, we create best-in-class products that help make the world healthier and happier. Our creative content educates the world on making smarter health choices, while the brands we […]
Source:
In-house SEO jobs – SEOjobs.com















