Study Puts Google AI Overviews and AI Mode Click-Through Rate at 0.9%
TLDR
A new small study puts the click-through rate from Google's AI Overviews and AI Mode at about 0.9%, and finds that opting out of generative AI results also reduces clicks in the main web results.
Optimixed Overview
Optimixed's original report on this story.
SERoundtable reports that a new small study puts the click-through rate from Google's AI Overviews and AI Mode at about 0.9%. The same study found that opting out of showing in Google's search generative AI features also leads to a drop in clicks in the main web results.
How we got here
- Oct 23Semrush finds AI Overviews reaching 88% of commercial search queries
Semrush data shows AI Overviews appearing on 88% of commercial keywords, while studies indicate ChatGPT captures less than 1% of Google organic traffic.
- Oct 15Google Updates Link Display in AI Mode and AI Overviews
Google has again adjusted how links appear in AI Mode and AI Overviews, continuing efforts to drive clicks from AI responses to publisher sites.
- Sep 21Research finds Google's AI mode reduces click-through rates and delivers poor user experience
New research indicates Google's AI mode reduces organic click-through rates and produces a poor user experience for searchers.
- Jul 30Google AI Overviews Appear in Nearly Half of All Searches, Up From 15% Last Year
AI Overviews now appear in roughly 43–48% of Google searches, climbing sharply from 15% a year earlier, with informational queries seeing even higher adoption.