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IAS research reveals desktop reading apps boosted ad clicks 25x above baseline on locked screens

By the Optimixed Newsroom
45
Analysis

TLDR

IAS found desktop reading apps were generating ad clicks at 25x the normal rate through locked-screen refreshes on AI-made domains.

Optimixed Overview

Optimixed's original report on this story.

IAS released research showing that desktop applications refreshed ads on locked screens, generating click-through rates roughly 25 times higher than baseline traffic, with the fraudulent activity running through nearly 500 AI-generated domains. The finding highlights a programmatic ad-quality issue affecting click metrics and spend, though PPC Land notes IAS's October 21 recap contained no new data and leaves questions about what details were omitted from the original report.

Topics:SEO News & Algorithm Updates
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