Optimixed Search News

Google's DV360 Marketplace now offers Gemini-curated publisher bundles and bulk package assignment

By the Optimixed Newsroom
35
News

TLDR

Google's DV360 Marketplace now lets buyers bulk-assign Gemini-curated publisher bundles and access up to 50 packages per line item.

Optimixed Overview

Optimixed's original report on this story.

Google has introduced AI-curated publisher bundles to its DV360 programmatic marketplace, enabling bulk assignment of whole deal lists into line items for CTV, live sports, and tentpole campaigns. The update also raises the per-line-item package limit to 50, streamlining media buying workflows.

Topics:AI & Machine Learning in SEO
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