DuckDuckGo Calls for External Audits of Google's EU Search Data Reporting
TLDR
DuckDuckGo says search engines licensing Google data from January 2027 should face external audits, since no independent check currently covers the cost and filter figures Google reports itself.
Optimixed Overview
Optimixed's original report on this story.
DuckDuckGo argues that search engines licensing Google data in the EU from January 2027 should be required to pass external audits. The company asks who verifies the cost and filter figures Google reports about its own data, as covered by PPC Land.
How we got here
- Sep 29Google Appeals EU Mandate Requiring It to Share Users' Search History
Google is challenging an EU Digital Markets Act ruling that would require it to share anonymized search history data with competitors.
- Sep 1Google Details Eligibility Rules and Timeline for Search Data Licensing in Europe
Google published eligibility requirements and timelines for licensing search data—including rankings, queries, clicks, and impressions—under the EU's Digital Markets Act.
- Aug 31Google releases details on mandatory European search data licensing program
Google has published details on its mandatory European search data licensing program, a requirement under DMA gatekeeper designation.
- Jul 16EU Orders Google to Share Search Data With Competitors Starting in 2027
The EU has mandated that Google share search data with competitors beginning in 2027, a significant regulatory intervention into search market practices.