Bing's Web Visits Fell 45.6% Over a Year, OneLittleWeb Estimates
TLDR
OneLittleWeb estimates Bing lost 45.6% of its web visits over the past year, while ChatGPT rose 35.86% to 70.78bn visits.
Optimixed Overview
Optimixed's original report on this story.
OneLittleWeb estimates that Bing lost 45.6% of web visits over the past year, as first reported by PPC Land. In the same figures, ChatGPT rose 35.86% to 70.78bn visits, ranking fifth, while tracked websites received 0.2% of their visits from AI. The reporting questions why Microsoft's own Bing figures point in the opposite direction.
How we got here
- Oct 23Semrush finds AI Overviews reaching 88% of commercial search queries
Semrush data shows AI Overviews appearing on 88% of commercial keywords, while studies indicate ChatGPT captures less than 1% of Google organic traffic.
- Sep 4ChatGPT Surges Into Top 10 as Bing Plummets 50%, Reshaping U.S. Web Traffic Hierarchy
Over the past year, ChatGPT surged to ninth among U.S. websites while Bing dropped 50%, revealing that AI adoption and policy changes are reshaping web traffic distribution far below the stable Google-YouTube dominance at the top.
- Aug 13Study Finds AI Accounts for Only 1.1% of Publisher Traffic
A new study reveals AI sources drive just 1.1% of traffic to news publishers, suggesting minimal direct impact from AI traffic sources at present.
- Jul 9ChatGPT Referral Traffic Hits All-Time Peak With 36.7% Jump in May 2026
ChatGPT referral traffic reached an all-time high in May 2026, up 36.7% month-over-month across a dataset of over 100,000 websites.