Google Releases Video Saying 404 Errors Are Not Inherently Harmful
TLDR
Google released a video in its Non-Canonical Cabinet series explaining why 404 error pages are not something to fear.
Optimixed Overview
Optimixed's original report on this story.
Google published a new video in its Non-Canonical Cabinet series covering 404 pages and why they are not scary, released with a Halloween theme, as reported by SERoundtable.
How we got here
- Oct 18Google: URL keywords become less relevant once a page has content
Google's Gary Illyes and Cherry Prommawin clarified that URL keywords matter less once a page has substantive content, and that emoji are barred from domain names but permitted in URL paths.
- Oct 14Google launches video series addressing unusual technical SEO questions
Google launched a Search Central video series answering unconventional technical SEO questions, beginning with topics like emoji, non-English characters, and URL keywords.
- Oct 14Google Explains How URLs Affect Rankings, Hyphens vs Underscores, and Emoji Handling
Google's Cherry Prommawin and Gary Illyes explain how URLs factor into rankings, the treatment of hyphens versus underscores, and emoji handling in a new video series.
- Aug 24Google Makes Minor Updates to Canonicalization Help Documentation
SERoundtable reports Google refreshed its canonicalization help docs for improved readability without altering core guidance.