Google Ads Requires AI-Use Disclosure in Ads Across Three More Regions
TLDR
Google Ads now requires advertisers to disclose AI use in their ads in California, South Korea, and Vietnam, in addition to the European Union, India, and New York.
What this Google Ads policy change means for your site
- Status
- Policy change
- Platform
- Google Ads
- Affects
- AI content disclosure label
- Who
- Advertisers running ads in California, South Korea, or Vietnam
- Effective
- Not specified in the source
- Action needed
- Disclose AI use in ads served in the newly added regions.
Optimixed Overview
Optimixed's original report on this story.
Google Ads has widened the list of regions where advertisers must disclose whether AI was used in their ads. California, South Korea, and Vietnam have been added to the European Union, India, and New York, which were already covered, SERoundtable reports.
How we got here: earlier Google Ads coverage
- Nov 1Google extends AI Mode ads to 10 more countries with no opt-out for advertisers
Search, Shopping and Performance Max campaigns now enter Google's AI Mode in India, Kenya and eight other markets, and advertisers there cannot opt out.
- Oct 28Google Brings Ads in AI Mode to 10 More Countries, Including Canada and India
Google is expanding ads in AI Mode to 10 new countries, including Canada and India.
- Sep 23Google Ads Expands AI Briefs to Seven Languages, Launches AI Max Reporting Feature
Google expanded AI Briefs language support to seven new languages and launched a new AI Max reporting feature for Search Ads.
- Jul 20Google Updates Guidelines on Where to Place AI Labels in Image Ads
Google softened its guidance on AI label placement in image ads, moving from a specific 5.5% margin rule to vaguer language about avoiding corners.