Google Ads Tests an Asset Activity Page With Weekly AI Insight Cards
TLDR
Google Ads is testing an Asset activity page that uses AI to deliver weekly insight cards on ad creative, including headline ideas to test.
What this Google Ads test means for your site
- Status
- Test
- Platform
- Google Ads
- Affects
- Asset activity page, weekly AI insight cards
- Who
- Google Ads advertisers with access to the test
- Effective
- Not specified in the source
- Action needed
- Not specified in the source
Optimixed Overview
Optimixed's original report on this story.
Google is testing a new Asset activity page in some Google Ads accounts, which uses AI to generate weekly insight cards about ad creative, including suggested headline ideas to test, as first reported by Search Engine Journal.
How we got here: earlier Google Ads coverage
- Nov 9Google Ads Begins Testing an AI-Powered Asset Activity Section
Google Ads is testing a beta Asset Activity section in the advertiser console that uses Google AI to report on asset performance, diversity, competitors, and industry trends.
- Oct 12Google Tests AI-Generated Suggestions for Ads Goals and Assets
Google is testing AI-powered suggestions for campaign goals and assets within Google Ads.
- Sep 8Google Ads Gemini-Powered Dashboards Now Live for Some Advertisers
Google is rolling out AI-powered Gemini dashboards in Google Ads to advertisers, several months after the feature was announced.
- Aug 26Google Ads Now Reports on AI-Generated Product Titles in Shopping Campaigns
Google Ads now lets advertisers see which AI-generated product titles are served in Shopping campaigns and how they perform against original titles.