Google Moves AI Overviews for Brand Searches to the Right Column
TLDR
Google moved AI Overviews for brand searches to the right column on November 2, while buyers told Digiday that 10% to 30% of search budgets now face new scrutiny.
What this Google Search launch means for your site
- Status
- Available
- Platform
- Google Search
- Affects
- AI Overviews for brand searches
- Who
- Not specified in the source
- Effective
- November 2
- Action needed
- Not specified in the source
Optimixed Overview
Optimixed's original report on this story.
Google shifted AI Overviews for brand searches to the right column on November 2. Buyers told Digiday that 10% to 30% of their search budgets are facing new scrutiny, as PPC Land covered.
How we got here: earlier Google Search coverage
On October 2, Ahrefs research showed AI Overviews appearing on 83% of branded search queries, potentially diverting clicks from brand websites to third-party sources. Then, by October 6, reports said AI Overviews now appeared for most major brands, and by October 9, tracking data showed them in most brand-name searches. Now, Google has moved AI Overviews for brand searches to the right column, and buyers told Digiday that 10% to 30% of search budgets now face new scrutiny.
Summary of earlier coverage
- Nov 3Google Moves AI Overviews for Brand Searches Out of the Main Results, Replacing Knowledge Panels
Google is moving AI Overviews for brand searches out of the main results, with some brand queries now showing AI-generated text where knowledge panels used to appear.
- Nov 2Google Shifts AI Overviews for Many Brand Queries to the Right-Hand Column
Google has moved AI Overviews for many brand-related keywords from the top or middle of the main results to the right-hand column.
- Oct 9AI Overviews Now Appear in Most Big-Brand Searches, Tracking Data Shows
AI Overviews have expanded to appear in most searches for major brand names, according to recent tracking data.
- Oct 6Google AI Overviews now appear for most major brands
Google AI Overviews now appear for most major brands