Businesses Can Reach Google Search Through Apps in US English AI Mode, With Five Live So Far
TLDR
Marie Haynes advises SEOs to build Google Search apps instead of chasing GEO, and businesses currently reach Search only through apps in US English AI Mode, with five apps so far.
What this Google Search launch means for your site
- Status
- Available
- Platform
- Google Search
- Affects
- Google Search apps, AI Mode
- Who
- businesses building apps for Search
- Effective
- Not specified in the source
- Action needed
- Not specified in the source
Optimixed Overview
Optimixed's original report on this story.
Marie Haynes is telling SEOs to build Google Search apps rather than chase GEO, and John Mueller has said he is excited about the approach. Businesses building apps currently reach Search only through US English AI Mode, with five apps so far, but Google has not said how it chooses between apps, as PPC Land reports.
How we got here: earlier Google Search coverage
- Nov 1Google's Shivani Mohan says one in six searches is multimodal, based on May data limited to US AI Mode
Google's Shivani Mohan told advertisers that one in six searches is multimodal, but the May data covered only US AI Mode.
- Oct 31Google Lets Developers Apply to Connect Their Apps to AI Mode and Gemini
Google has opened a preview that lets developers apply to bring their apps into AI Mode and the Gemini app, under a policy that bars misleading app descriptions.
- Oct 22Google CEO Says AI Agents Will Access Websites Through Pages and APIs
Google's CEO indicated AI agents will access websites both through traditional page browsing and via APIs, with protocols offering better scalability but longer development cycles.
- Sep 5Google rolls out Search Console AI reports globally; Mueller discusses recovery timing and markdown
Google has made its AI-powered Search Console reports available worldwide, while John Mueller addressed crawler markdown handling and recovery timing.