Paid Search and Advertising

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Microsoft Advertising Tests Vertical Three Dots for Sponsored URLs in Bing Microsoft Advertising is experimenting with a…

Source: Search Engine Land by Anu Adegbola. Read the original article Brands now have new ways to align with cultural moments on Meta’s apps while improving efficiency through AI-driven targeting and optimization.

Source: Search Engine Land by Anu Adegbola. Read the original article TikTok’s Search Ads Campaign lets brands capture high-intent queries on a platform where Gen Z is rapidly shifting its search behavior.

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of Meta’s Latest Ad Innovations: Enhanced Reels, Threads, and AI Targeting Meta has introduced **expanded ad…

Source: Search Engine Land by Laura Schiele. Read the original article Don’t settle for another dull recap. Deliver PPC QBRs that highlight impact, engage stakeholders, and drive next-quarter strategy.

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Ads Unveils Global AI Max Rollout and Enhanced Features Google Ads has globally launched AI Max…

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Microsoft Tests Link Icons in Bing Sitelinks Carousel Buttons Microsoft is experimenting with adding link icons to…

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Testing Search Refinement Options in Sponsored Ad Carousels Google is experimenting with search refinement features within…

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Testing New Local Ads Format in Search Results Google is **experimenting with a new local ads…

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of Google’s New AI-Powered Ad Tools Enhance Holiday Marketing Strategies Google is testing new AI-integrated ad…

Source: Search Engine Land by Anu Adegbola. Read the original article Advertisers worldwide can now use AI Max to optimize campaigns with one-click experiments and brand-safe creative controls.

From weak strategy to poor user experience, these are the Google Ads mistakes draining SMB budgets. Learn how to fix them and grow smarter.

Source: Search Engine Land by Adthena. Read the original article AI Overviews don’t just disrupt paid search – they reveal new openings. Learn how to protect revenue and drive performance.

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Ads Tests New Promotion Mode and Campaign Budget Features Google Ads is testing innovative features like…

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Microsoft Tests Expanding Text for Bing Search Ads Microsoft is experimenting with expanding ad text on Bing…

Source: Search Engine Land by Anu Adegbola. Read the original article Google Ads now lets Demand Gen advertisers see separate performance metrics for YouTube In-Stream, In-Feed, and Shorts.

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of TikTok Search Ads: Unlocking Discovery and Driving Purchase Lift TikTok Search Ads capitalize on billions…

Source: Search Engine Land by Anu Adegbola. Read the original article Google Ads is testing tools to speed up spend and scale smarter during short-term promos, giving you more control when timing…

Source: Search Engine Land by Anu Adegbola. Read the original article New Google Ads updates connect web and app activity, providing unified reporting and clearer insight into cross-platform performance.

Source: Search Engine Land by Sarah Stemen. Read the original article Google Ads AI can boost ROI – or waste your spend. Learn how to tell the difference and take control of…

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Ads AI Max Campaigns Introduce Expanded Matches and Landing Pages Metrics Google Ads AI Max campaigns…

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Ads Introduces Unified Campaigns & Reporting for Web and App Google Ads now offers unified workflows…

Source: Search Engine Land by Anu Adegbola. Read the original article Google Ads’ AI Max now reveals traffic driven by expanded keyword matches and landing pages.

Source: Search Engine Land by Anu Adegbola. Read the original article Facebook’s 2025 ad benchmarks show cheaper traffic ads but pricier leads, still beating Google on cost.

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of How Reddit Ads Boost Tech Marketers’ Sales Performance Reddit ads deliver superior return on ad…

Source: Search Engine Land by Jenny Williamson. Read the original article AI is collapsing funnels and changing how ads are discovered. Staying relevant means evolving how campaigns, content, and brand connect.

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of Essential Trend Research Tools to Boost Your Holiday Season Marketing Staying updated with key trends…

Source: Search Engine Land by Barry Schwartz. Read the original article Google may be forced to divest its ad-tech business, but Google will appeal.

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of EU Fines Google $3.5 Billion Over Anti-Competitive Advertising Practices The European Union has imposed a $3.5 billion…

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Ads to Allow Advertising for Mature Cosmetic Procedures Starting September 2025 Google Ads will update its…