Paid Search and Advertising

Source: Search Engine Land by Jyll Saskin Gales. Read the original article Here’s how you can highlight deals and sales in your Search and Performance Max campaigns without touching your core ad…

Source: Search Engine Land by Myriam Jessier. Read the original article Mutualism between SEO and PPC lowers costs, speeds insights, and builds sustainable visibility across organic and paid search channels.

Source: Unknown Source by Andrew Hutchinson. Read the original article TL;DR Summary of Google’s Pomelli: AI-Powered Branding Tool for SMBs Google’s Pomelli is a new AI experiment that helps small and medium…

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of Meta Expands Threads Ad Formats with New Marketing API Updates Meta is enhancing its Marketing…

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of Australia’s New Teen Social Media Restrictions and Their Global Impact Australia is set to enforce…

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Ads Integrates Local Service Ads Conversion Tracking **Google Ads** has introduced enhanced integration by displaying **Local…

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Ads Introduces New Map Pin Clicks and Show Nearby Locations Metrics Google Ads and Local Service…

Source: Search Engine Land by Brad Geddes. Read the original article High CTRs don’t always mean success. Focusing on qualified clicks and impression-based metrics can lead to stronger ROI and conversion rates.

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Ads Introduces Campaign Level Audience Exclusions for Performance Max Google Ads is rolling out a new…

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Ads Launches Investment Strategy Tab for Smarter Budget Allocation The new Investment Strategy tab in Google…

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of YouTube’s $8 Billion Payout to the Music Industry in 2024-2025 YouTube has paid $8 billion…

Source: Search Engine Land by Anu Adegbola. Read the original article Google marks 25 years of Ads, evolving from search keywords to AI-powered campaigns that reach audiences and deliver answers.

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Celebrating 25 Years of Google Ads: A Quarter Century of Advertising Innovation Google Ads marks its 25th…

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of TikTok Unveils 2024 U.K. Ad Awards Shortlist Highlighting Top Creative Campaigns TikTok’s 2024 U.K. Ad…

Source: Search Engine Land by Holly Kelly. Read the original article CTV combines reach, precision, and measurable impact – turning streaming ads into a powerful driver of branded search and conversions.

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google AdSense Introduces Confirmed Click Status Breakdown for Better Ad Insights Google AdSense has launched a new…

Source: Search Engine Land by Anu Adegbola. Read the original article Google Ads is testing auto-set “New Customer Values,” sparking confusion and transparency concerns among advertisers.

Source: Search Engine Land by Melissa Mackey. Read the original article Two B2B advertisers saw CPLs drop up to 47% after adding YouTube video campaigns. Here’s how video lifted search performance and…

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Ads Account Deletion Policy Update Google Ads will now permanently delete accounts without active campaigns after…

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Adds “Sources” Column to AI Max Search Term Report Google’s new “sources” column in the AI…

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Ads Experimenting with New Customer Value in Acquisition Campaigns Google Ads is testing the automatic assignment…

Source: Search Engine Land by Anu Adegbola. Read the original article Advertisers can now guide Google’s AI to create text assets that align with brand tone, messaging, and compliance standards.

Source: Search Engine Land by Anu Adegbola. Read the original article Advertisers now have just six months to reactivate canceled accounts before Google permanently deletes their data.

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of TikTok Announces 2025 Nordic Ad Awards Shortlists Highlighting Top Creative Campaigns TikTok’s 2025 Nordic Ad…

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google’s New Text Guidelines Feature Enhancing Brand-Safe Creative Google’s Text Guidelines feature, launched recently, helps advertisers create…

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Introduces Sitelinks Carousel for Local Search Ads on Google Maps Google has launched a new feature…

Source: Search Engine Land by Anu Adegbola. Read the original article Google’s new Demand Gen update will automatically turn image ads into videos, expanding reach and engagement across more channels.

Source: Search Engine Land by Anu Adegbola. Read the original article Google rolled out scrollable sitelinks in Maps ads, letting advertisers drive users to specific site pages directly from promoted pins.

Source: Search Engine Land by Benjamin Wenner. Read the original article Imagine an AI twin that runs PPC campaigns your way – optimizing and earning while you sleep. That future isn’t far…