Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Ads Introduces Competitor-Aware Recommendations Google Ads now offers competitive insights by notifying advertisers when they lose…
Paid Search and Advertising
Covers SEM, PPC strategies, and paid advertising techniques.
X Restricts Emoji Use in Promoted Posts
Source: Social Media Today - Latest News
Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of X’s New Emoji and Hashtag Restrictions in Ads X has introduced a policy limiting ads…
Google Ads Negative Keyword Lists For Performance Max Campaigns
Source: Search Engine Roundtable
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Ads Now Allowing Negative Keyword Lists in Performance Max Campaigns Google Ads is unexpectedly permitting some…
Google Ads Optimization Score Column With Tips
Source: Search Engine Roundtable
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Ads Introduces Tips Icon for Optimization Score Insights Google Ads now features a tips icon in…
Google Ads Disallows Daily Fantasy Sports In California
Source: Search Engine Roundtable
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Ads Bans Daily Fantasy Sports Advertising in California Google has immediately prohibited advertising of Daily Fantasy…
Google Ads Rolling Out Smart Bidding Exploration To Some
Source: Search Engine Roundtable
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Ads Launches Smart Bidding Exploration with Flexible ROAS Targets Google Ads introduces the Smart Bidding Exploration…
X Partners with AppsFlyer for Third-Party Ad Performance Measurement
Source: Social Media Today - Latest News
Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of X Partners with AppsFlyer to Enhance Ad Performance Insights X has teamed up with AppsFlyer…
Google Ads Call Assets QR Codes Or Send Email Are Tracked
Source: Search Engine Roundtable
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Ads Now Tracks QR Code Scans and Call Actions Google Ads now tracks conversions from QR…
LinkedIn Shares Updated Ads Success Guide
Source: Social Media Today - Latest News
Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of How to Maximize Your Marketing with LinkedIn Ads LinkedIn now boasts over a billion members…
Google Ads Expandable Summary Row
Source: Search Engine Roundtable
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Ads Tests Expandable Row in Channel Performance Report Google Ads is experimenting with an expandable row…
Google Ads Change History AdWords Administrator
Source: Search Engine Roundtable
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Understanding Ghost Users in Google Ads Change History Many Google Ads users encounter mysterious “AdWords Administrator” entries…
Google AdSense PIN Verification Bug
Source: Search Engine Roundtable
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google AdSense PIN Verification Issues Affecting Publishers **Google AdSense publishers** are experiencing widespread problems with the **PIN…
Google Ads Apply Recommendations Within Gmail
Source: Search Engine Roundtable
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Ads’ New One-Click Auto-Apply Feature for Recommendations The recent Google Ads feature allows advertisers to apply…
An Overview of LinkedIn’s Ad Options and Targeting Tools [Infographic]
Source: Social Media Today - Latest News
Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of Leveraging LinkedIn Ads for Enhanced Digital Marketing Success LinkedIn offers a massive and engaged audience…
Microsoft Bing Testing Delivery Truck Icon
Source: Search Engine Roundtable
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Microsoft Tests Blue Delivery Truck Icon in Bing Search Ads Microsoft is experimenting with a blue delivery…
Google Search Sponsored Ads People Also Consider Carousel
Source: Search Engine Roundtable
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Tests Swipable Carousel Format for ‘People Also Consider’ Ads Google is **experimenting** with a new **swipable…
YouTube Lets Channels Share More Performance Data with Brands, Updates Authentic Content Detection
Source: Social Media Today - Latest News
Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of YouTube Enhances Creator Monetization and Content Management Features YouTube now allows creators in the Partner…
Meta Adds New Facebook and Instagram Management Options for Third-Party Platforms
Source: Social Media Today - Latest News
Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of Meta Enhances Marketing API to Boost Creator Monetization and Ad Management Meta has introduced new…
Google Ads Defends Hidden Search Terms As Privacy Driven
Source: Search Engine Roundtable
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Why Google Ads Hides So Many Search Terms: A Privacy-Driven Explanation Google Ads hides a significant portion…
Google Ads Click Volume Declining
Source: Search Engine Roundtable
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Why Are Google Ads CPCs Increasing and Ad Clicks Declining? Google Ads CPCs are rising while ad…
Google Ads To Update Its Political Content Policy
Source: Search Engine Roundtable
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Updates Political Content Policy for Ads Google is revising its political content policy and Election Ads…
Google Ads Editor Version 2.10 Adds Over 20 New Features
Source: Search Engine Roundtable
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Ads Editor Version 2.10 Released with 20+ New Features Google Ads Editor 2.10 introduces over 20…
YouTube Enables Creators to Share More Data with Brands to Secure Partnership Opportunities
Source: Social Media Today - Latest News
Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of YouTube’s New Data Sharing Feature to Boost Creator Partnerships YouTube is rolling out a new…
Meta’s Gifting Meta Verified to Selected Creators
Source: Social Media Today - Latest News
Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of Meta Verified: Assessing the Impact and Uptake of Meta’s Paid Verification Service Meta Verified offers…
Google Hotel Ads With Nearby Placement Units
Source: Search Engine Roundtable
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google’s New Hotel Ad Unit Featuring Direct Booking Buttons Google is testing a new ad format for…
Google AdSense New Fill Empty In-Page Ads
Source: Search Engine Roundtable
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google AdSense Introduces ‘Fill Empty In-Page Ads’ Feature to Monetize Unfilled Ad Spaces Google AdSense launched a…
Google Ads Adds AI Max Search Match Type
Source: Search Engine Roundtable
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Ads Introduces AI Max in Search Match Types Google Ads has introduced a new AI Max…
Google Ads Will Stop Serving Message Assets Ads With Unverified Phone Numbers
Source: Search Engine Roundtable
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Ads Message Assets Phone Number Verification Update Google Ads is enforcing a new policy requiring phone…
TikTok Provides an Overview of Its New Brand Consideration Ads [Infographic]
Source: Social Media Today - Latest News
Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of TikTok’s New Brand Consideration Ads Enhance Targeting TikTok has introduced Brand Consideration ads that allow…
Microsoft Advertising Target CPA and Target ROAS Going Away In August
Source: Search Engine Roundtable
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Microsoft Advertising’s Upcoming Bidding Strategy Changes Starting August 4, 2025, Microsoft Advertising will retire Target CPA and…