Paid Search and Advertising

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Microsoft Advertising Launches Ad Preview Hub for Audience Ads Microsoft Advertising has officially launched the Ad Preview…

Source: Search Engine Land by Anu Adegbola. Read the original article OpenAI’s high-priced ChatGPT ads promise premium visibility inside AI conversations, despite limited performance data in return.

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of Meta’s Big Super Bowl Push for Oakley Meta AI Glasses Meta is promoting its latest…

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of The Future of Paid Social Media: Will Subscriptions Replace Free Platforms? Paid social media subscriptions…

Source: Search Engine Land by Anu Adegbola. Read the original article Google Ads’ new Experiment Center gives advertisers a single hub to test strategies and measure impact before scaling.

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Ads Introduces Detailed New Billing Report for Advertisers Google Ads has launched a new billing report…

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Ads Gambling Policy Update for 2026 Starting March 23, 2026, Google Ads will require all accounts…

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Ads Introduces Campaign Mix Experiments for Enhanced Advertising Strategy Google Ads has launched Campaign Mix Experiments…

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Ads Product-Level Performance View Enhances Campaign Insights Google Ads now provides a product-level performance view across…

Source: Unknown Source by Andrew Hutchinson. Read the original article TL;DR Summary of Pinterest Introduces New Media Planner Tool for Enhanced Ad Campaign Management Pinterest has launched a Media Planner within its…

Source: Search Engine Land by Anu Adegbola. Read the original article Apple is adding more ad slots to App Store search results, creating new install opportunities while increasing competition for high-intent searches.

Source: Search Engine Land by Anu Adegbola. Read the original article A Google Ads bug is causing the option to add account notes to disappear for some advertisers, complicating change tracking and…

Source: Search Engine Land by Anu Adegbola. Read the original article A new Google Ads bug is preventing some advertisers from editing PMax asset groups, forcing teams to rely on Ads Editor…

Source: Search Engine Land by Lars Maat. Read the original article Agentic AI and custom-built tools are changing how PPC accounts are run – and what marketers need to focus on next.

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Ads Performance Max Asset Group Editing Bug Google Ads is experiencing a bug that prevents editing…

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of How to Prevent Google Ads Account Hijacking The risk of Google Ads account hijacking has been increasing,…

Source: Search Engine Land by Anu Adegbola. Read the original article Google warns that a court-ordered ad syndication could expose its ad algorithms, increase click fraud, and deliver less relevant traffic.

Source: Search Engine Land by Anu Adegbola. Read the original article Google’s Campaign Mix Experiments beta lets advertisers test multiple campaign types and budgets together to find what works best.

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of X Introduces In-Stream Paid Partnership Tags to Boost Creator Transparency X is testing new in-stream…

Google’s latest Demand Gen updates could help you drive improved response.

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Ads Updates Its Call and Messaging Ads Terms Google Ads now requires advertisers to agree to…

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of OpenAI’s ChatGPT Ad Model and Pricing Insights OpenAI is introducing ads on ChatGPT using a pay-per-view, impression-based…

Source: Search Engine Land by Anu Adegbola. Read the original article Meta will roll out Threads ads worldwide next week, giving advertisers new ways to reach more than 400 million users.

Source: Search Engine Land by Anu Adegbola. Read the original article Google’s repeated stance against ads in Gemini suggests conversational AI monetization will remain limited — and cautious — for now.

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of TikTok Enhances AI-Powered Smart+ Campaign Tools for Advertisers TikTok’s new Smart+ updates introduce an Auto-select…

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of TikTok’s New Ad Solutions Boost Streaming Subscriber Engagement TikTok introduces innovative Streaming Ads tailored for…

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of Meta Expands Threads Ads Globally to Boost Revenue Meta has expanded Threads ads to all…

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google DeepMind CEO Confirms No Ads Planned for Gemini Despite ChatGPT Introducing Ads Demis Hassabis, CEO of…

Source: Search Engine Land by Anu Adegbola. Read the original article Advertisers must migrate to Google’s new Merchant API or risk Shopping and Performance Max campaigns stopping altogether.

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Will You Include Microsoft Advertising in Your 2026 Marketing Strategy? The recent LinkedIn poll by Microsoft Advertiser…

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of OpenAI Introduces Ads in ChatGPT Free and Low-Cost Tiers OpenAI will begin testing ads in ChatGPT responses…

Source: Search Engine Land by Anu Adegbola. Read the original article Google search and Shopping ad clicks are surging, offering advertisers a rare opportunity to reach high-intent audiences while CPCs remain stable.

Source: Search Engine Land by Anu Adegbola. Read the original article Advertisers can now access Manual CPC directly in campaign setup, making it easier to set bids without bypassing recommended options.

Source: Search Engine Land by Jason Tabeling. Read the original article Nearly 90% of advertisers use AI for video ads. Performance now comes down to creative inputs, data signals, and measurement.

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Ads Launches Campaign Total Budgets in Open Beta Google Ads has introduced Campaign total budgets in…

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Ads Simplifies Manual CPC Bidding Access Google Ads has **streamlined** the process for selecting **Manual CPC…

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Ads Testing A/B Experiments for Shopping Ads Google Ads is conducting a limited test allowing select…

Source: Search Engine Land by Anu Adegbola. Read the original article Set a total campaign budget over days or weeks, letting Google optimize spend automatically and keep your campaigns on track without…

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of Google Introduces Campaign Total Budgets for Smarter Ad Spending Google’s new campaign total budgets feature…

Source: Search Engine Land by Anu Adegbola. Read the original article Google Ads has introduced account-level placement exclusions, allowing advertisers to block unwanted inventory from a single, centralized setting.

Source: Search Engine Land by Anu Adegbola. Read the original article YouTube upgraded its Promotions tool to let creators target viewers by interests—shifting beyond basic demographic-based promotion.

Source: Search Engine Land by Anu Adegbola. Read the original article Microsoft’s latest updates give advertisers more control over PMax, from acquiring new customers to improving visibility and measurement

Source: Search Engine Land by Anu Adegbola. Read the original article Google’s new data transmission controls let advertisers fine-tune how ad and analytics data flows when user consent is limited.

Source: Search Engine Land by Anu Adegbola. Read the original article Google Ads’ new campaign set-up flow aims to reduce onboarding friction by letting advertisers get live with a campaign almost immediately.

Source: Search Engine Land by Anu Adegbola. Read the original article A little-known Google Ads setting can allow Google to add unapproved imagery to location-based ads, raising brand control concerns.

Source: Search Engine Land by Laura Schiele. Read the original article The best PPC marketers use AI with intention, skepticism, and context. Here’s what separates them from the rest.