Category: Paid Search and Advertising

Google Ad spending grew 9% while Microsoft Ads saw stronger 17% growth and PMax campaigns showed deteriorating performance, Tinuiti reports.

The process will enable you to define lead quality based on past campaign results.

Some new stats on the improving performance of Meta’s AI ad tools.

Google Ads announced they will “now allow relevant Search ads from advertisers who showed amongst top ads to also participate in the bottom ads auction.” Honestly, I thought this update happened last month when they started to allow double serving ads (well, Google now says it is not double serving, so maybe that is the…

Google Ads has updated the number of characters you can add for the Performance Max campaigns descriptions to all be 90 characters long. Previously, there was a short description of 60 characters, but now they have all been updated to show 90 characters.

Google said it updated its unfair advantage policy to allow for this and says this is not considered double serving.

Take control of your pipeline with a strategy built on data, testing, and real insights into your audience’s needs and behaviors.

Learn how Amazon ads match types shape your ad success – and how to use them to cut waste, boost rankings, and drive real results.

The IAB and PwC released their annual Internet Advertising Revenue Report, which showed search ad grew 15.9% with $102 billion in ad dollars in 2024. Search ads made up the largest pie of internet ad spending at 39.8%.

Search advertising continues to be the largest form of internet advertising. Search revenue grew nearly 16% year on year.

ROAS doesn’t equal profit. Learn the metrics that actually tell you if your ads are working – and how to implement them in your strategy.

Google Ads seems to be rolling out the expected age exclusions feature for Performance Max, PMax, campaigns. In January, Google told us it would be coming and then we saw the Google Ads Editor add the feature in version 2.9. And now, some are seeing it in the Google Ads advertiser console user interface.

New features allow advertisers to access enhanced targeting controls and measurement capabilities after a simple library upgrade.

Judge rules that Google ‘willfully engaged in anticompetitive acts’ and ‘substantially harmed’ users and publishers.

LLMs are great – until they start guessing. Plug your PPC data directly into generative AI for grounded, strategic campaign support.

A US judge ruled Google acted illegally to maintain a monopoly in some ad tech. This is the second time a judge ruled Google willfully engaged in monopolistic practices. The remedies for these rulings are still being worked out but may strengthen the case to have Google’s business broken up.

Google is sending some of its advertisers personalized emails about how they can boost their ads performance by following a few steps. The email is titled, “Your step-by-step guide to boost ads performance.”

Google has released version 19.1 of the Google Ads API, v19.1 added 11 new features, removed 0 features and changed 23 different features. This goes across assets, campaigns, Demand Gen, conversions, LSAs, and more.

Apple renames its ads arm as it broadens its ambitions in digital advertising across more of its ecosystem beyond App Store search results.

You can now exclude specific video IDs or specific profile pages from serving next to your TikTok ads.

Some pointers for your click-to-message promotions.

Learn how you can use Google-engaged audiences for remarketing to users who’ve already interacted with their brand across Google platforms.

CPCs are rising – but how fast? Compare ad cost inflation to consumer price index and see what it means for your ad strategy.

Google has released its annual Google Ads Safety report and the big number that stands out to me is that Google has suspended over 200% more advertiser accounts in 2024 than it did in 2023; 39.2 million versus 12.7 million. Google also removed 5.1 billion ads, restricted over 9.1B ads, restricted ads on 1.3 billion…

YouTube’s crowd-sourced Hype program is being extended to more regions.

The new ad guidance pushes advertisers to AI and broader targeting while promising better results but may primarily serve Google’s interests.

The program enables brands to place their video ads alongside premium publisher content.

The program enables brands to place their video ads alongside premium publisher content.

More assurance for those looking to use LinkedIn’s video ad options.

The crash of its App Store rank reveals how heavily Temu was reliant on Google advertising for paid acquisiton.