Paid Search and Advertising

TL;DR Summary of Google Ads Policy Update on Pausing Individual Accounts Linked to Manager Accounts Google updated its Ads policy to allow pausing of individual accounts linked to Manager accounts violating third-party…

TL;DR Summary of Google Ads Performance Max Asset-Level Reporting Update Google Ads is rolling out new asset-level reporting for Performance Max campaigns, showing detailed cost and conversion data. Previously, advertisers only saw…

TL;DR Summary of Snapchat Launches Lens+ AR and AI Subscription for Enhanced Experiences Snapchat has introduced Lens+, a new add-on to its Snapchat+ subscription offering exclusive access to advanced AR and AI-powered…

TL;DR Summary of Microsoft Advertising’s New Custom Report Builder and Platform Updates Microsoft Advertising launched a new custom report builder to simplify report creation with flexible metrics and filters. Updates to Performance…

TL;DR Summary of TikTok Introduces Carbon Emission Tracking for Ad Campaigns TikTok has partnered with Scope3 to offer advertisers a new way to measure the carbon emissions of their ad campaigns. This…

TL;DR Summary of YouTube Simplifies Content Promotion and Adds Thumbnail Options for Translated Videos YouTube is integrating its Promote option directly within the app for easier video promotion without Google Ads. Creators…

TL;DR Summary of Google Ads AI Max Launching for Search Campaigns in Q3 2025 Google Ads AI Max is a new, one-click feature set designed to enhance Search campaigns using advanced AI…

TL;DR Summary of Google Testing Local Ads at Bottom of Map Pack Google is experimenting with placing local ads at the bottom of the local map pack in search results instead of…

TL;DR Summary of Google Ads Testing URL Inclusions and Exclusions for Search Campaigns Google Ads is currently testing new URL inclusion and exclusion features for search campaigns. This update will give advertisers…

TL;DR Summary of Meta’s Opportunity Score Now Available to All Advertisers Meta has expanded its Opportunity Score feature to all advertisers, providing a 0-100 metric to evaluate and improve campaign setups. This…

TL;DR Summary of Google Ads Outage Confirmed and Resolved Google Ads experienced a temporary outage affecting ad serving and impressions. Advertisers reported ads not displaying across Google Search and other platforms. Google…

Google Tests “Learn More About Sponsored Results” Label on Mobile Search Ads New Label to Increase Transparency on Google Search Ads Google is experimenting with a new “Learn more about Sponsored results”…

X Shifts Enterprise API Pricing to Revenue Share Model Amid AI and Data Monetization Moves Transition from Fixed Pricing to Revenue Sharing X, formerly known as Twitter, is changing its Enterprise API…

TL;DR Summary of Snapchat Ad Effectiveness: Skippable vs Non-Skippable Ads Snapchat’s recent study compares skippable and non-skippable ads based on user response and ad recall. Both ad formats boost recall quickly, with…

Key Features and Updates in Google Ads API Version 20 Release Overview of Google Ads API v20 Release Google has launched version 20 of its Google Ads API, marking a major update…

Effective Meta Ad Strategies: Leveraging Creative Elements and AI for Higher Engagement Core Creative Building Blocks for App Ads Meta’s analysis of over 1.1 million ad creatives reveals key foundational elements that…

LinkedIn Enhances Video Advertising with First Impression and Advanced CTV Ad Features Introduction of First Impression Ads for Maximum Visibility First Impression Ads are LinkedIn’s new full-screen, vertical video ads designed for…

Meta Enhances AI Ad Targeting with New Value Optimization and Attribution Features Expanded AI Control for Advertisers Meta is rolling out new AI-powered ad control options that allow advertisers to specify precise…

Microsoft Tests Shopping Bag Icon to Enhance Bing Ads “Shop Now” Button Introduction to the Bing Ads Update Microsoft is experimenting with a new visual element on its Bing Ads “Shop Now”…

Navah Hopkins Appointed as Microsoft Advertising’s First Ads Liaison to Enhance Marketer Engagement About Navah Hopkins’ New Role Navah Hopkins, a well-known figure in the PPC community with over 17 years of…

YouTube Maintains MRC Brand Safety Accreditation for In-Stream Ads, Ensuring Advertiser Confidence What the MRC Accreditation Means for YouTube Advertisers YouTube has secured the Media Rating Council (MRC)’s brand safety accreditation for…

New TikTok Advertising Tools and Audience Insights Unveiled at TikTok World 2025 Enhanced Audience Analytics with Market Scope TikTok introduces Market Scope, a new analytics tool that segments audiences by their stage…

Google Introduces Video Ads Across Search, Image, and Shopping for Enhanced Brand Engagement Overview of Google’s New Video Ad Formats Google has released a new help document detailing video ads across multiple…

Google Ads Introduces Enhanced Conversion Goals Interface for Improved User Experience Overview of the New Conversion Goals Interface Google Ads is currently testing a refreshed conversion goals interface within the advertiser console….

Microsoft Bing Vehicle Ads Now Feature Detailed Car Condition Labels Introduction of Vehicle Condition Labels Microsoft has enhanced its Bing vehicle ads by adding clear labels that indicate the condition of automobiles….

Meta’s Vision for Fully Automated AI-Powered Advertising by 2026 Overview of Meta’s AI-Driven Ad Automation Meta plans to enable advertisers to launch campaigns by simply providing a business URL, with its AI…

Google Ads Renames Search Max to AI Max to Highlight AI-Powered Campaign Optimization Overview of the Name Change Google has updated its advertising interface by renaming the Search Max campaign type to…

Google Ads Introduces Beta Channel Reporting for Performance Max Campaigns New Channel Reporting Provides Detailed Insights Google Ads has launched a beta version of channel performance reporting for Performance Max (PMax) campaigns,…

YouTube Introduces Side-by-Side Mid-Roll Ads to Enhance Livestream Monetization Overview of Side-by-Side Ads on YouTube Livestreams YouTube is launching a new advertising format for eligible Connected TV (CTV) and web livestream broadcasts…

How Google Ads Display in AI Overviews: Placement and Keyword Match Insights Ad Placement Rules in Google AI Overviews Google Ads can appear either above or below AI Overviews or within the…