Paid Search and Advertising

Source: Search Engine Land by Anu Adegbola. Read the original article The partnership lets CPG advertisers use Instacart’s retail data to target high-intent shoppers and track purchases directly within TikTok.

Source: Search Engine Land by Anu Adegbola. Read the original article Microsoft’s shift to Amazon DSP gives advertisers access to Amazon’s data-driven targeting and premium inventory as it phases out its own…

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of TikTok Enhances AI-Powered Smart+ Ads and Tracking Tools for Holiday Campaigns TikTok has upgraded its…

Source: Search Engine Land by Anu Adegbola. Read the original article Meta’s EU-wide suspension of political and social issue ads will reshape how advertisers engage voters and advocate under new rules.

Source: Search Engine Land by Sarah Stemen. Read the original article Fewer clicks mean higher stakes. Win visibility with precise targeting, value-based bidding, and authority across paid and organic search.

Source: Search Engine Land by Anu Adegbola. Read the original article Google’s update give advertisers more precise control over which programmatic buyers can bid on their inventory.

Source: Search Engine Land by Anu Adegbola. Read the original article Judge Brinkema will soon decide if Google must split up its ad tech business after a tense two-week antitrust hearing.

Source: Search Engine Land by Anu Adegbola. Read the original article YouTube’s new program links advertisers and agencies with vetted third-party experts in media buying and campaign management.

Source: Senior Level SEO Jobs – SEOjobs.com by SEOJobs. Read the original article Digital Marketing Manager, SEM & SEO We’re looking for a results-driven Digital Marketing Manager, SEM & SEO to lead…

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of YouTube Launches Activation Partners Program to Boost CTV Advertising YouTube has introduced the Activation Partners…

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of Meta Halts Political, Electoral, and Social Issue Ads in the EU Due to New Regulations…

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of Snapchat’s Inbox Ads Showing Strong Engagement Despite Risks Snapchat’s integration of Sponsored Snap ads into…

Source: Search Engine Land by Jen Cornwell. Read the original article AI-driven search is blurring the line between organic and paid. Learn how uniting SEO and PPC boosts visibility, intent, and brand…

Source: Search Engine Land by Adthena. Read the original article Brand protection fuels growth. Discover three hidden PPC pitfalls wasting your budget and how AI can turn defense into ROI.

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Microsoft Advertising Ads for Social Impact Grant Program Ending in 2025 Microsoft Advertising will officially discontinue its…

Source: Search Engine Land by Anu Adegbola. Read the original article Microsoft will end its Ads for Social Impact grant program in December, leaving nonprofits to either pause campaigns or pay out…

Source: Search Engine Land by Anu Adegbola. Read the original article Google will retire Call-Only Ads by 2027, pushing advertisers to shift phone lead campaigns to Responsive Search Ads with Call Assets.

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Microsoft Tests Large Image Ads in Bing Search Copilot Microsoft is experimenting with larger image ads within…

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of Meta Phasing Out Automated Ads in Favor of Advantage+ AI Tools Meta is phasing out…

Source: Unknown Source by Andrew Hutchinson. Read the original article TL;DR Summary of YouTube Expands Sports Advertising with New YouTube Select Lineups YouTube Select now includes two new sports-focused ad lineups targeting…

Source: Unknown Source by Andrew Hutchinson. Read the original article TL;DR Summary of Meta to Use Conversations with Meta AI for Enhanced Ad Targeting Meta will soon incorporate your interactions with Meta…

Source: Search Engine Land by Anu Adegbola. Read the original article You may need to update and verify your Google Ads message assets by Oct. 30 or risk having them blocked.

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google’s New Message Asset Requirements for Google Ads Google Ads will enforce new message asset requirements starting…

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Ads Unveils Advanced Segmentation and Channel Reporting Features Google Ads has introduced enhanced segmentation in asset…

Source: Search Engine Land by Anu Adegbola. Read the original article Google Ads upgrades bring bulk reporting, ROI columns, diagnostics, and more to help you fine-tune Performance Max campaigns

Source: Search Engine Land by Anu Adegbola. Read the original article The Google Ads hub centralizes experimental features, giving advertisers early access to pilot tools and campaign insights.

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of LinkedIn Campaign Manager Renaming Update LinkedIn is updating the names of key elements within its…

Source: Search Engine Land by Anu Adegbola. Read the original article You can now factor in pricing, promotions, and long-term effects as Google’s Meridian evolves into a smarter tool for budget decisions.