SEO Tools and Data Analysis

Last week, we launched the latest version of SparkToro, replete with a plethora of new features and upgrades. And over the past 10 days, we’ve been

Lessons tracking 25,000 split tests from the top tech companies

Google is testing adding the ability for you to add your own annotations to the Google Search Console performance reports. This is one of the requests SEOs have been asking for from…

Meta continues to roll out new features in its video editing app.

We analyzed 25M AI Overviews in the US and found that AI overviews have more than doubled since Google’s March Core Update.

A new way to check on whether your posts are being restricted. 

Simplified business profile creation on Reddit.

Learn how to calculate, use, and improve Share of Search (SoS)—a powerful early signal of brand demand based on search behavior.

It’s time for a new, screenshot-worthy look. It’s time to deliver those key features you’ve been asking us for. It’s time for better data, graphed over

A handy update to LinkedIn’s post embedding options.

Cursor’s early pivot, rapid growth, lessons on hiring, moats, and creating the future of software engineering

We know Google will be bringing Google Discover to the desktop interface, heck, we’ve seen Google testing it for a while now. But did you know that Google will also show the…

How can brands evaluate their inclusion in genAI answers? Three tools are attempting to fill that need.

Watch now (24 mins) | I dive into the latest trends shaping the tech tool landscape, drawing insights from over 6,500 tech professionals across product, engineering, design, and growth roles.

I am seeing a number of complaints that Google Analytics real-time reporting is not working properly. Many are complaining that the data looks off and is underreporting, at best.

Watch now | Gumroad’s CEO shares his exact workflow for turning weeks of work into hours using tools like v0, Cursor, and Devin

Are you spending way too much time trying to figure out Local SEO? We’ve rounded up three free tools that will save you hours and help your local SEO efforts.

Bluesky’s trying a different approach to scaling its verification process.

Fabrice Canel said Microsoft will streamline the Bing Webmaster Tools notifications because, at times, it can be a bit overwhelming. Fabrice wrote on X, “working to streamline things” when Martin MacDonald complained…

I created a live, auto-updating dashboard of Ahrefs’ organic brand performance. Here’s how you can replicate this for your own brand.

Google Analytics is rolling out enhanced data completeness, Updated data presentation, and proactive issue detection.

A new way to showcase your Pin ads knowledge.

X continues to refine its analytics options (for Premium msubscribers).

Glenn Gabe of GSQi covers how to export hourly data from Google Search Console (GSC) to compare clicks and impressions as major algorithm updates roll out.

Google has finally rolled out API access to its 24-hour data feed of Search Performance data. And it is two days more than we expected, with Google giving us this hourly data…

Initially we were expecting 8 days of data, but Google gave us 2 more days of hourly data for the performance reports API.

This was previously named the Search Console Shopping tab listings report.

The new overview will provide insights and recommendations to help in your IG growth efforts.