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Includes tools, techniques, and reporting for SEO analysis.

All the big tech events coming this fall

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/03/24

Follow our calendar so you don’t miss anything.

Google: Links No Longer A Top Three Ranking Signal

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/02/24

Google has been downplaying the importance of links in its ranking algorithm for the past couple of years now. But last Thursday, at PubCon, Gary Illyes from the Google Search team said…

When a Black Friday Promo Can Go Wrong and Ruin SEO – MarketingSyrup

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/28/23

When I woke up today, I had no idea that I’d be writing this post. But I found this thing and I couldn’t help sharing it. So here we are. …

Department of Justice removes key Google evidence from its website

Source: SEO - Practical Ecommerce

By: Ann Smarty

12/26/23

The federal antitrust trial is now going to be much harder for the public to follow, unlike the Microsoft Corp. antitrust case in the 90s.

Announcing the Search Central Live Mexico roadshow  |  Google Search Central Blog  |  Google for Developers

Source: Search Engine Land

By: Mike Pastore

12/20/23

Google Search Generative Experience Tests New AI-Generative Snapshot Design

Source: Search Engine Land

By: Nicola Agius

12/19/23

Google is testing a new design and layout for the Google Search Generative Experience AI-generated snapshot answer. The new design bakes the AI answer into the more traditional user interface as oppo

Google Apologizes As Automated GA4 Transition Surprises Advertisers

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/19/23

Google’s automated shift from Universal Analytics to GA4 sparks confusion among advertisers, prompting advice for manual migration.

How to use Quora for SEO and research

Source: Search Engine Land

By: Tealium

12/18/23

Learn how to think outside traditional search volumes and keyword metrics and explore unlimited discussions on a particular topic on Quora.

TikTok quietly adds Wikipedia snippets to its search results

Source: Search Engine Land

By: SearchBot

12/13/23

Google may now face serious competition in TikTok as the platform expands its SERPs with content from the wider web for the first time.

4 simple ways to put an end to unprotected paid search

Source: Search Engine Land

By: Nicola Agius

12/11/23

The imperative of brand protection in search marketing.

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