Organic SEO & Search News

Google Analytics adds campaign diagnostics for missing aggregate identifiers – The new Google Analytics alert helps marketers identify missing URL parameters that can reduce campaign attribution accuracy.

AI makes SEO faster, but human expertise still wins – The biggest gains come from using AI to accelerate strategy, not replace original thinking. See where to draw the line.

Why every SEO team now needs a social topical map – Your YouTube channel may already have Google Search visibility you’re not measuring. Build a social topical map from those insights.

OpenAI appears to be building chatbot-native ads that launch AI agents – A new ChatGPT ad format is being tested that starts a conversation with an AI business agent instead of sending users to a website.

Paid Search & Platform Innovations

Google Business Profiles Products Pending Status Bug – Google has yet another bug with the Google Business Profiles platform. This one is with products being placed in “Pending” status, new products and old products. Google Local Service Ads To Require D-U-N-S Numbers For Some Verticals & Users In US – Google has begun alerting some advertisers that it will soon require D-U-N-S numbers for businesses and users to be verified.

OpenAI ChatGPT Ads Manager With Business Agent Conversation Campaign Type – OpenAI is testing a new campaign type named Agent, which allows you to send ChatGPT searchers and users to a Business Agent conversation.

Google Ads Insights Carousel: Top Things To Know Today – Google Ads may be rolling out a new design for its insights section where it gives you the “Top things to know today.” Blocking Internal Search Results Not In Google Guidelines But They Can Cause Issues – John Mueller from Google advises against blocking Google from accessing internal search results pages.

General Digital Marketing

Google publishes its first dedicated guide for YouTube audio ads – Google YouTube audio ads help doc, brings the format’s setup, specifications, and best practices into one place.

Why separating brand and non-brand campaigns improves ROAS – Here’s how separating brand campaigns drives revenue growth and new customer acquisition.

AI is building your digital experience. It’s also making it less accessible. – AI is generating more of the web, and it’s carrying the same accessibility gaps with it. Marketing has the leverage to close them.

Microsoft Advertising Predictive Matching Moving To Search Term Matching – Microsoft Advertising is moving its Predictive Matching targeting option to Search term matching within AI Max.