Google’s Liz Reid: Search and Gemini may converge, or diverge further

Google’s search chief says the line between web discovery and AI assistants is still unsettled as agents and new behaviors reshape the web.

Source:
Search Engine Land

Daily Search Forum Recap: March 6, 2026

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google says most sites do not need to disavow links but that is not all sites. Google Ads customer match data uploads has some changes coming soon. Google Local Service Ads team is refusing to issue some important credits. Bing has asian-owned labels on some listings. Bing is also testing a go to shopping button. Finally…

Source:
Search Engine Roundtable

Google Says Most Sites Don’t Need To Disavow Links But That’s Not All Sites

Google’s John Mueller again spoke about the disavow link file. This time he said that while "most sites don’t need it, he added but "that’s not all sites." Some sites may indeed need to disavow links.

Source:
Search Engine Roundtable

Video: Google Heat Continues, AI Mode Recipe Link Cards, ChatGPT Web Search With Fewer Links & AI-Generated Search Landing Pages

This week, we continue to see ongoing heated Google Search volatility. I posted the big Google webmaster report for March 2026. Google AI Mode added more links to recipe sites. Google AI Mode has this recipe widget but is that a good thing. Google AI Overviews…

Source:
Search Engine Roundtable

How structured data supports local visibility across Google and AI

Schema helps Google and AI systems verify business information and reduce conflicts across local packs, AI Overviews, and search results.

Source:
Search Engine Land

Break down data silos: How integrated analytics reveals marketing impact

Channel dashboards don’t tell the whole story. Connecting paid media, analytics, and CRM data reveals demand before it appears in pipeline.

Source:
Search Engine Land

Google Local Service Ads Won’t Credit Calls For Existing Clients

Google Local Service Ads can be super expensive; each call or click can cost hundreds of dollars. Which is why Google has generally been good about refunding for mistaken leads or issues with those leads.

Source:
Search Engine Roundtable

Google’s AI Mode is citing Google more than any other site: Study

Nearly one in five sources in Google’s AI answers now comes from Google itself, with many citations leading to more Google Search results.

Source:
Search Engine Land

OpenAI’s big ChatGPT Instant Checkout plan just changed

Shoppers browse in ChatGPT but finish orders elsewhere, pushing OpenAI to rethink how AI drives retail sales.

Source:
Search Engine Land

‘Always be testing’ worked in 2016 — it’s risky in 2026

Unstructured testing can destabilize campaigns and waste budget. Learn how agentic AI helps structure smarter marketing experiments.

Source:
Search Engine Land

In and Out of Model Responses Explained — Whiteboard Friday

Is your SEO strategy ready for LLM grounding? Explore the distinction between training data and live web retrieval, and discover how to optimize your brand’s visibility in AI search results.

Source:
moz (en-US)

Why most video ads fail — and what video metrics actually matter

Views, impressions, and completion rates aren’t persuasion. Attention, creative strategy, and better measurement determine video performance.

Source:
Search Engine Land

What Are Secondary Keywords? (And How to Use Them)

Most pages that rank #1 for a keyword rank for hundreds—sometimes thousands—of related keywords. Secondary keywords are how you capture that extra traffic.

Source:
General SEO – SEO Blog by Ahrefs

Microsoft Bing Tests Go To Shopping Button In Search

Microsoft is testing a "Go to Shopping" button within the Bing Search results. This is instead of the narrower shopping section that shows shopping results by just says "see all."

Source:
Search Engine Roundtable

Google contacts advertisers with a mandatory EU political ads deadline

Advertisers have until March 31 to complete a mandatory EU political ads declaration — or risk falling foul of new European regulation.

Source:
Search Engine Land

Google Ads Customer Match Data Uploads Changes Coming

Google sent out emails to some advertisers about changes coming to the Customer Match uploads in the Google Ads APl. After April 1, 2026, those data uploads are no longer going to work in the Google Ads API and must be done in the Data Manager API instead.

Source:
Search Engine Roundtable

Microsoft Bing With Asian Owned Labels On Ads

A few years ago, Microsoft Advertising the support of Asian owned labels and attributes on its search ads within Bing. Google has a similar attribute, by the way. Honestly, I’ve never seen the label on Bing, until now.

Source:
Search Engine Roundtable

Content Marketing Manager (SEO/AEO/Social)

Job Description Content Marketing Manager Location: El Segundo, California, USA (HQ) Reports To: Director of Marketing Role Type: Full-Time, On-Site Compensation: $75,000-$90,000 annually About QuikStor QuikStor is the leading SaaS facility management platform for the self-storage industry, delivering a purpose-built, scalable system that serves as the foundation for intelligent automation and modern facility operations. We […]

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In-house SEO jobs – SEOjobs.com

Digital Marketing Strategist (SEO/AEO/SEM)

Job Description Digital Marketing Strategist (un)Common Logic  |  Austin, Texas  |  Hybrid/Remote (un)Common Logic is an Austin-based performance agency where strategists own real client relationships, shape actual strategy, and work alongside a team that genuinely geeks out on results. We’ve been named a Top Workplace by the Austin American-Statesman for 11 consecutive years — and […]

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SEO Agency Jobs – SEOjobs.com

Content Marketing Specialist

(Hybrid) Description We are expanding our marketing team and seeking a Content Marketing Specialist to play a key role in executing our marketing strategy. You will own the creation and publication of content across blogs, social media, email campaigns, and the company website, helping bring DMC’s brand to life across digital channels. A portfolio of […]

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In-house SEO jobs – SEOjobs.com

SEO Specialist

Job Description Account Executive, SEO Remote • Full-Time Who We Are Interdependence is a dynamic, innovative, and results-driven public relations, communications, and integrated marketing firm. Powered by proprietary technology, we help brands, CMOs, founders, and business leaders elevate their visibility, strengthen their reputations, and achieve measurable growth. With a nationwide team of nearly 100 full-time […]

Source:
SEO Agency Jobs – SEOjobs.com