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2025 SEO Headlines

SEO Daily News Recaps for Friday, May 16, 2025

05/17/25

SEO Daily News Recap for Friday, May 16, 2025

Organic SEO & Search News

A1 Garage Door Service – A Case Study on Local SEO for Garage Door Companies – Sterling Sky Inc – A1 Garage Door Service is a large, multi-location garage door repair and installation company that started in Phoenix, AZ. Since 2005, they have expanded into 15…

15 AEO Tools That Will Help You Optimize for LLMs – AI is reshaping search optimization—it’s no longer just about ranking, but about earning visibility. Here are 15 AEO tools that can help.

Google Search AI Overview With Shuffle Button – Google is testing a “Shuffle” button in some of its AI generated answers within the Google Search results. When you click the shuffle button, it seems to redo or change up…

Paid Search & Platform Innovations

Bing Shopping Testing Shading Site Name In Search Results – Microsoft is testing shading the site names, the brand names, of retailers in the Bing Shopping search results. So the name Amazon is in a blue shaded background color as opposed to just saying Amazon.com.

Google Working To Make It Easier To Share AI Overviews & AI Mode Responses – Robby Stein, VP of Product at Google Search, confirmed Google is working on making it easier to share AI Overviews within Google Search and AI Mode responses.

Apple Maps Adds Insights, Ratings & Reviews From MICHELIN Guide & Others – Apple announced this week that it partnered with MICHELIN Guide; The Infatuation and Golf Digest to provide “insights, ratings, and reviews from expert sources” within Apple Maps.

General Digital Marketing

Google Maps Had 999 Million Reviews & 752 Million Photos & Videos Published In 2024 – Last month we shared the spam efforts the Google Maps team announced – but did you know that in 2024 Google had almost one billion reviews published within Google Maps? That is 999 million reviews, 752 million photos and videos and 94 million place edits published just in 2024.

Google’s Pichai Says Ads With AI Overviews Earn Same As Ads Without AI Overviews – Google’s CEO, Sundar Pichai, said that search ads with AI Overviews are at a baseline, at the same level as search ads without AI Overviews, in terms of ad revenue per query. He added, and now it is just about going up…

Finding and Testing Internal Link Changes with Screaming Frog – Screaming Frog – Internal linking is a crucial but often overlooked aspect of SEO that can significantly impact your

Dive into our detailed sections for more insights and updates.

Organic SEO & Search News


SEO Daily News and Algorithm Updates


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SEO Daily News and Algorithm Updates


5/16/2025


Video: Google Rethinking Search, Replacing Reddit, Search Console Annotations & So Much More

This week, we covered, you guessed it, more Google search ranking volatility. Google also said they are rethinking its search stack from the ground up because of LLMs. Google is testing AI Overviews in more regions and languages prior to Google I/O/ Google is testing AI Mode buttons throughout Google…

Source:
Search Engine Roundtable


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SEO Daily News and Algorithm Updates


5/16/2025


Daily Search Forum Recap: May 16, 2025

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google confirmed ads with AI Overviews make as much as ads without AI Overviews on the page. Google Maps had almost one billion reviews added in 2024, with 752 million photos and videos and more. Apple Maps is adding more insights…

Source:
Search Engine Roundtable


Technical SEO


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Technical SEO


5/16/2025


Finding and Testing Internal Link Changes with Screaming Frog – Screaming Frog

Internal linking is a crucial but often overlooked aspect of SEO that can significantly impact your website’s search performance. This guide explains how to use the SEO Spider’s features to identify internal linking opportunities, implement strategic changes, and measure their impact. Whether you’re looking to boost underlinked pages, enhance your…

Source:
Screaming Frog


SEO Tools and Data Analysis


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SEO Tools and Data Analysis


5/16/2025


15 AEO Tools That Will Help You Optimize for LLMs

AI is reshaping search optimization—it’s no longer just about ranking, but about earning visibility. Here are 15 AEO tools that can help.

Source:
General SEO – SEO Blog by Ahrefs


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SEO Tools and Data Analysis


5/16/2025


What Does the Coolest Graph in SparkToro Show You? – SparkToro

Last week, we launched the latest version of SparkToro, replete with a plethora of new features and upgrades. And over the past 10 days, we’ve been

Source:
SparkToro


Local SEO


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Local SEO


5/16/2025


A1 Garage Door Service – A Case Study on Local SEO for Garage Door Companies – Sterling Sky Inc

A1 Garage Door Service is a large, multi-location garage door repair and installation company that started in Phoenix, AZ. Since 2005, they have expanded into

Source:
Sterling Sky Inc


Article Image

Local SEO


5/16/2025


Google Maps Had 999 Million Reviews & 752 Million Photos & Videos Published In 2024

Last month we shared the spam efforts the Google Maps team announced – but did you know that in 2024 Google had almost one billion reviews published within Google Maps? That is 999 million reviews, 752 million photos and videos and 94 million place edits published just in 2024.

Source:
Search Engine Roundtable


AI and Machine Learning in SEO


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AI and Machine Learning in SEO


5/16/2025


Google Search AI Overview With Shuffle Button

Google is testing a "Shuffle" button in some of its AI generated answers within the Google Search results. When you click the shuffle button, it seems to redo or change up the response Google’s AI gives you.

Source:
Search Engine Roundtable


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AI and Machine Learning in SEO


5/16/2025


Google Working To Make It Easier To Share AI Overviews & AI Mode Responses

Robby Stein, VP of Product at Google Search, confirmed Google is working on making it easier to share AI Overviews within Google Search and AI Mode responses.

Source:
Search Engine Roundtable


E-commerce and Affiliate SEO


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E-commerce and Affiliate SEO


5/16/2025


Google Top Quality Store Optimization: Tips & Tricks for Ecommerce SEO

Table of Contents sort-tool Promotions Rejection RateReturn PoliciesImage ResolutionImages Per OfferGlobal Store Ratings (Google Customer Reviews)eWalletFinal ThoughtsGoogle Top Quality Store optimization is one of eCommerce SEO’s hidden gems. The rating provided by Google’s systems is often hidden in plain sight, but can carry significant weight in the way that Google ranks stores in Search. It’s […]

Source:
SEO Blog by Brodie Clark


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E-commerce and Affiliate SEO


5/16/2025


Google Top Quality Store Optimization: Tips & Tricks for Ecommerce SEO

Table of Contents sort-tool Promotions Rejection RateReturn PoliciesImage ResolutionImages Per OfferGlobal Store Ratings (Google Customer Reviews)eWalletFinal ThoughtsGoogle Top Quality Store optimization is one of eCommerce SEO’s hidden gems. The rating provided by Google’s systems is often hidden in plain sight, but can carry significant weight in the way that Google ranks stores in Search. It’s […]

Source:
SEO Blog by Brodie Clark


User Experience and SEO Optimization


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User Experience and SEO Optimization


5/16/2025


Apple Maps Adds Insights, Ratings & Reviews From MICHELIN Guide & Others

Apple announced this week that it partnered with MICHELIN Guide; The Infatuation and Golf Digest to provide "insights, ratings, and reviews from expert sources" within Apple Maps.

Source:
Search Engine Roundtable

Paid Search & Platform Innovations


Paid Search and Advertising


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Paid Search and Advertising


5/16/2025


Bing Shopping Testing Shading Site Name In Search Results

Microsoft is testing shading the site names, the brand names, of retailers in the Bing Shopping search results. So the name Amazon is in a blue shaded background color as opposed to just saying Amazon.com.

Source:
Search Engine Roundtable


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Paid Search and Advertising


5/16/2025


Google’s Pichai Says Ads With AI Overviews Earn Same As Ads Without AI Overviews

Google’s CEO, Sundar Pichai, said that search ads with AI Overviews are at a baseline, at the same level as search ads without AI Overviews, in terms of ad revenue per query. He added, and now it is just about going up from there, and with AI, he doesn’t see it to a problem.

Source:
Search Engine Roundtable

Job Postings


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Job Postings


5/16/2025


Senior SEO Specialist ~ The Casino Wizard ~ $50-70k ~ Remote (WW)

The Casino Wizard is on a mission to become the most trusted source for expert reviews, in-depth guides, and actionable insights in the online casino space. To support our growing library of high-performing content, we’re looking for a Senior SEO Specialist with a strong background in engineering content that ranks, converts, and delivers value to […]

Source:
In-house SEO jobs – SEOjobs.com


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Job Postings


5/16/2025


SEO Web Specialist ~ Bruker ~ $52.2-87k ~ Remote (US)

Overview As one of the world’s leading analytical instrumentation companies, Bruker covers a broad spectrum of advanced solutions in all fields of research and development. All our systems and instruments are designed to improve safety of products, accelerate time-to-market and support industries in successfully enhancing quality of life. We’ve been driving innovation in analytical instrumentation […]

Source:
In-house SEO jobs – SEOjobs.com


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Job Postings


5/16/2025


SEO/AIO Engineer ~ Future ~ £40-60k ~ Remote (UK)

What you’ll be doing Future are seeking an experienced AI Automation Specialist This role is pivotal in designing, building, and deploying applied AI and automation solutions focused on enhancing Future’s Search Engine Optimization (SEO) and AI-driven Optimisation (AIO – e.g., AI for content performance, audience insights) capabilities. You will collaborate with SEO specialists, Data Scientists, […]

Source:
SEO Agency Jobs – SEOjobs.com


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Job Postings


5/16/2025


SEO Content Marketing Specialist ~ Fullsteam ~ Remote (CAN)

It’s fun to work in a company where people truly BELIEVE in what they’re doing! Fullsteam is a leading provider of vertical software and embedded payments technology dedicated to helping businesses flourish by providing their customers with seamless experiences. With a dynamic and growing team of over 1,900 employees, we are committed to driving innovation […]

Source:
SEO Agency Jobs – SEOjobs.com

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