SEO Daily News Recap for Monday, June 30, 2025
Organic SEO & Search News
This-Party Ad Measurement Partners Announce New Snap Attention Measurement – Advanced performance measurement for your Snap campaigns.
Understanding MUVERA – Google greatly improved their ability to return relevant results – Marie Haynes – MUVERA helps Google do multi-vector search as quickly as single-vector search.
Daily Search Forum Recap: June 30, 2025 – Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Paid Search & Platform Innovations
Google Ads Broad Match Experiments Testing Update – Google is reportedly rolling out a new way to conduct broad match keywords experiments and A/B testing.
Google Testing AI Mode In Chrome Search Bar – Google is testing showing the ability to search in AI Mode within the Chrome search bar on desktop and Android devices.
Microsoft Removed Over One Billion Ads, 475,000 Advertiser Accounts & More – Microsoft released its Microsoft Advertising trust and safety report, which revealed it removed or restricted over one billion ads.
General Digital Marketing
33 New Branding Statistics and Trends for 2025 – The latest data on the world of branding, including its current importance and overall value.
How to build prototypes that actually look like your product – A step-by-step system for creating brand-consistent prototypes using component libraries, Chrome extensions, and forking techniques.
How Co-Citations Drive AI SEO – Co-citations are now critical because platforms such as AI Mode, ChatGPT, and Gemini rely on external lists for brand and product recommendations.
Dive into our detailed sections for more insights and updates.
Organic SEO & Search News
SEO Daily News and Algorithm Updates
Understanding MUVERA – Google greatly improved their ability to return relevant results – Marie Haynes
MUVERA helps Google do multi-vector search as quickly as single-vector search. Single-vector search is fast, but sometimes misses details. Multi-vector retrieval keeps a small vector for every token on a page, which is more precise, but far too slow. MUVERA bridges this gap.
Google Also Has Fewer Structured Data, Not More Like Promised
The other day, I complained that Google told us we’d have more core updates, more often. Well, Google also said they would support more structured data, and Google did the complete opposite of that.
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Search Engine Roundtable
Daily Search Forum Recap: June 30, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
We saw some heated ranking volatility in Google Search, was there another unconfirmed Google update on Saturday…
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Search Engine Roundtable
Google Testing AI Mode In Chrome Search Bar
Google is testing showing the ability to search in AI Mode within the Chrome search bar on desktop and Android devices. This is obviously being tested both in the US and in India, where AI Mode is available.
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Search Engine Roundtable
Technical SEO
33 New Branding Statistics and Trends for 2025
The latest data on the world of branding, including it’s current importance and overall value.
Source:
Unknown Source
How to Do an Enterprise SEO Audit the Right Way – Screaming Frog
If you’re in charge of driving qualified organic traffic and sales for a large, enterprise-level website, you’ve probably realised by now that a basic SEO checklist just won’t cut it. What you really need is a strategic framework; one that’s tailored to your client’s unique challenges, while simultaneously making a…
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Screaming Frog
SEO Tools and Data Analysis
The new Search Console Insights report is here | Google Search Central Blog | Google for Developers
No Description Available
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Google Search Central Blog
The 5 Local SEO Tools I Actually Use (Because They Work)
The truth is, most local businesses are flying blind when it comes to why they rank the way they do. They’re guessing. Winging it. Making “educated” assumptions that are neither educated nor strategic. So let’s fix that.
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Sterling Sky Inc
Fan Out Queries Are Not In Google Search Console
Over the past couple of weeks, I’ve been hearing buzz that some think that Google Search Console will show the "query fan-out" queries in Google Search Console. It does not, Google Search Console at best will show you the query used by the searcher, not how Google AI is expanding the query with its query fan-out technique.
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Search Engine Roundtable
AI and Machine Learning in SEO
Meta Wins Case Over Its Use of Copyright-Protected Content to Train AI
The legal questions around the use of content for AI training remain challenging.
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Social Media Today – Latest News
How Co-Citations Drive AI SEO
Co-citations are now critical because platforms such as AI Mode, ChatGPT, and Gemini rely on external lists for brand and product recommendations.
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SEO – Practical Ecommerce
Content Marketing and Strategy
TikTok Partners With Sukeban for Coverage of Anime Expo 2025
A new partnership to promote Japanese culture in the app.
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Social Media Today – Latest News
Career Development and Industry Trends
X Hires New Head of Product to Re-Ignite Growth
Nikitia Bier is best known for his understanding of viral growth dynamics.
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Social Media Today – Latest News
E-commerce and Affiliate SEO
TikTok Announces Two New Shopping Events to Boost In-App Sales
TikTok says that it’s seen a significant increase in in-app shopping activity this year.
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Social Media Today – Latest News
User Experience and SEO Optimization
Instagram Improves Spotify Music Sharing Options in Stories
Now you can actually listen to Spotify-originated tracks in Stories.
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Social Media Today – Latest News
How to build prototypes that actually look like your product | Colin Matthews (product leader, AI prototyping instructor at Maven)
A step-by-step system for creating brand-consistent prototypes using component libraries, Chrome extensions, and forking techniques
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Lenny’s Newsletter
Paid Search & Platform Innovations
Paid Search and Advertising
This-Party Ad Measurement Partners Announce New Snap Attention Measurement
Advanced performance measurement for your Snap campaigns.
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Social Media Today – Latest News
Meta Announces Updates Requirements for Securities and Investments Ads in India
The change is in line with new regulations in the region.
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Social Media Today – Latest News
Google Ads Broad Match Experiments Testing Update
Google is reportedly rolling out a new way to conduct broad match keywords experiments and A/B testing. Google wrote this "new approach is aimed at delivering faster results and reducing some of the common experimentation errors, by diverting traffic and budget within the existing campaign (instead of creating a campaign copy for the experiment treatment arm)."
Source:
Search Engine Roundtable
Microsoft Removed Over One Billion Ads, 475,000 Advertiser Accounts & More
Microsoft released its Microsoft Advertising trust and safety report, which revealed it removed or restricted over one billion ads. The company also suspended over 475,000 advertiser accounts over the year.
Source:
Search Engine Roundtable
Job Postings
Job Postings
6/30/2025
Sr. SEO/SEM Analyst ~ The Home Depot ~ $70-170k ~ Remote (US)
With a career at The Home Depot, you can be yourself and also be part of something bigger. Position Purpose: This role offers a unique opportunity within a fast-paced, entrepreneurial environment supported by the resources and stability of a major retailer — The Home Depot — through its acquisition of The Company Store, a 114-year-old, leading […]
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In-house SEO jobs – SEOjobs.com
Job Postings
6/30/2025
Sr. SEO & PR Associate ~ Approachable Systems ~ $60-85k ~ Remote (US)
Job description Note: This job is eligible for fully remote Howdy 👋 Do you have experience supporting clients’ with public relations awareness campaigns and/or search engine optimization? Our agency is looking for a new team member to help share stories about our clients’ successes with bigger audiences. The ideal candidate will have a strong understanding […]
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SEO Agency Jobs – SEOjobs.com
Job Postings
6/30/2025
SEO & AI Search Director ~ Animalz ~ $100-140k ~ Remote (WW)
About Animalz Animalz is a content marketing agency that partners with B2B SaaS companies, venture capital firms, and other tech organizations to drive long-term, sustainable growth through high-quality content. Our fully remote team of strategists and content marketers delivers content strategies tailored to each customer’s goals and context. We pride ourselves on our deep interest […]
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SEO Agency Jobs – SEOjobs.com