SEO Daily News Recap for Tuesday, August 5, 2025
Organic SEO & Search News
Meta Launches Updated Scam Activity Alerts in WhatsApp – Meta introduces new scam activity alerts in WhatsApp to combat fraudulent activities.
TikTok Breaks Live-Stream Record with Tomorrowland 2025 Broadcast – TikTok achieves a new milestone with a record-breaking live-stream event.
Google Search Indexing & Ranking Near Me Google Maps Pages – Google is now indexing and ranking Google Maps search results directly in search results for local queries.
Paid Search & Platform Innovations
Google Ads Sitelinks Impact Ad Strength – Learn how sitelinks in Google Ads’ Performance Max campaigns can affect overall ad strength.
Microsoft Advertising Audience Planner Updates – Microsoft Advertising releases new updates to its Audience Planner tool, providing valuable insights for advertisers.
Google Did Not Confirm It Uses MUVERA – Google’s Gary Illyes clarifies speculations about the use of MUVERA in search, emphasizing that it’s not confirmed at present.
General Digital Marketing
25 Proven Tactics to Accelerate AI Adoption at Your Company – A comprehensive guide featuring practical advice from leading AI-focused companies for accelerating AI adoption.
Daily Search Forum Recap: August 5, 2025 – Stay updated on the latest discussions and updates in the search forums with insights from industry experts.
My Complete AI Content Process for Ahrefs – A detailed overview of the content creation process for publishing AI-related content on the Ahrefs blog, offering valuable insights for content marketers.
Dive into our detailed sections for more insights and updates.
Organic SEO & Search News
SEO Daily News and Algorithm Updates
Snapchat’s Facing Some Major Challenges Based on its Q2 Performance Numbers
The latest performance report from Snapchat includes some notes of concern.
Source:
Social Media Today – Latest News
Meta Launches Updated Scam Activity Alerts in WhatsApp
The new alerts aim to raise awareness of scam center activity.
Source:
Social Media Today – Latest News
TikTok Breaks Live-Stream Record with Tomorrowland 2025 Broadcast
Another positive step for the growth of TikTok’s live-stream content.
Source:
Social Media Today – Latest News
Daily Search Forum Recap: August 5, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google Posts updated its creation tool within Google Business Profiles. We are seeing AI Overviews within AI Overviews. Google did not confirm it uses MUVERA in search but rather maybe something like it. Google Search has this AI Catch Up feature. Google Ads sitelinks to impact ad strength for PMax campaigns. Microsoft Advertising audience planner was updated. Finally…
Source:
Search Engine Roundtable
Google Did Not Confirm It Uses MUVERA
Gary Illyes said that despite what people are saying, he did not confirm Google uses MUVERA – Multi-Vector Retrieval via Fixed Dimensional Encodings. He said that Google might use something like it in Google Search but he did not confirm that Google actually uses it today in Google Search.
Source:
Search Engine Roundtable
Google Posts Creation Tool Updated
Google has rolled out an update to the Google Business Profiles Google Posts creation tool. We covered Google testing these changes earlier but now it is officially live as of late Friday.
Source:
Search Engine Roundtable
Technical SEO
You Can Now Create Multiple Meta Avatars For Your Profile
Now you can create multiple avatar characters to experiment with.
Source:
Social Media Today – Latest News
AI Crawler Optimization Tips
Robots.txt directives and JavaScript often prevent generative AI bots from accessing content.
Source:
SEO – Practical Ecommerce
SEO Tools and Data Analysis
My Complete AI Content Process for Ahrefs
Here’s the complete process I use to publish high-quality AI content on the Ahrefs blog.
Local SEO
Google Search Indexing & Ranking Near Me Google Maps Pages
It looks like Google Search is indexing and also ranking Google Maps search results pages for some [near me] types of queries. Google is listing these Google Maps search results directly in the Google search results.
Source:
Search Engine Roundtable
AI and Machine Learning in SEO
Meta Adds More AI Assistance Tools to Power VR Creation
The next stage of VR creation is taking shape.
Source:
Social Media Today – Latest News
25 proven tactics to accelerate AI adoption at your company
Practical advice from AI-forward companies like Shopify, Ramp, Zapier, Duolingo, Intercom, and Whoop
Source:
Lenny’s Newsletter
Google Search AI Catch Up
Similar to the AI Audio overviews in Google Search, Google is testing "AI Catch Up." These give you summaries of the highlights from the latest game you Googled to get the score and other highlights.
Source:
Search Engine Roundtable
Google AI Overviews In AI Overviews
Did you know that Google can show AI Overviews within AI Overviews. We’ve seen AI Overviews in people also ask, we’ve also seen AI Mode in people also ask. But to show AI Overviews within an AI Overview, seems a bit redundant.
Source:
Search Engine Roundtable
25 proven tactics to accelerate AI adoption at your company
If you’re a premium subscriber
Source:
Lenny’s Newsletter
Content Marketing and Strategy
TikTok Launches Donation Sticker to Support MrBeast’s ‘Team Water’ Initiative
The project aims to raise $40 million for sustainable water projects.
Source:
Social Media Today – Latest News
Paid Search & Platform Innovations
Paid Search and Advertising
Google Ads Sitelinks Impact Ad Strength
Did you know that your sitelinks in your Performance Max (PMax) campaigns can impact the overall ad strength? Google actually has a help document that lists that and the ad strength widget in Google Ads now lists ad strength.
Source:
Search Engine Roundtable
Microsoft Advertising Audience Planner Updates
Navah Hopkins, the Microsoft Ads Liaison, posted about new updates released to the Microsoft Advertising Audience Planner. Hopkins said her favorite feature of this tool is that it can tell you if you "have an unwinnable math problem."
Source:
Search Engine Roundtable
Job Postings
Job Postings
8/5/2025
Programmatic SEO Lead – Pexels & Pixabay ~ Canva ~ Remote (UK/EU)
Job Description Join the team redefining how the world experiences design. Hiya, g’day, mabuhay, kia ora, 你好, hallo, vítejte! Thanks for stopping by. We know job hunting can be a little time consuming and you’re probably keen to find out what’s on offer, so we’ll get straight to the point. Where and how you can […]
Source:
In-house SEO jobs – SEOjobs.com
Job Postings
8/5/2025
Senior SEO & Lead Generation Specialist ~ PayFuture ~ Remote (UK/EU)
Description Job Summary: The role involves leading and executing effective SEO strategies to enhance organic search performance and drive qualified traffic, requiring at least five years of proven SEO experience. Responsibilities include managing the website CMS to ensure content aligns with brand standards and is fully optimised, overseeing PPC and online advertising to improve performance, […]
Source:
In-house SEO jobs – SEOjobs.com
