SEO Daily News Recap for Tuesday, July 15, 2025
Organic SEO & Search News
LinkedIn Shares Insights Into Key Elements Driving Video Content Engagement – The report is based on analysis of 13k LinkedIn video ads.
Google updated its local ranking documentation, are the changes symbolic of any new changes…
What Is Keyword Intent? (+ How AI Is Changing Search Intent) – Optimizing your content for keyword intent can increase engagement and conversions. Here’s all you need to know, including how AI is reshaping search intent.
Paid Search & Platform Innovations
Google Business Profiles Requests Text/WhatsApp Number During Setup – Google is now asking for it when you set up your Google Business Profile for the first time.
Google AdSense PIN Verification Bug – Google AdSense may have a bug with its PIN verification process. Many publishers are complaining about issues with PIN verification.
Google Business Profiles Automatically Adding Social Media Links – Google is automatically adding social media links to Google Business Profiles.
General Digital Marketing
YouTube Expands Hype Creator Support Program, Adds Summer-Themed Stickers – YouTube’s Hype program aims to help boost exposure for lesser-known channels.
When Will ChatGPT-5 Be Released (July 2025 Update) – The latest information available on the launch of OpenAI’s newest model: ChatGPT 5.
15 Marketing Conferences to Attend in 2025 – The marketing conferences you need to attend this year.
Dive into our detailed sections for more insights and updates.
Organic SEO & Search News
SEO Daily News and Algorithm Updates
Daily Search Forum Recap: July 15, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google updated its local ranking documentation, are the changes symbolic of any new changes…
Source:
Search Engine Roundtable
Technical SEO
When Will ChatGPT-5 Be Released (July 2025 Update)
The latest information available on the launch of OpenAI’s newest model: ChatGPT 5.
Source:
Unknown Source
Number of ChatGPT Users (July 2025)
Statistics and growth data related to the number of ChatGPT users.
Source:
Unknown Source
What Is Keyword Intent? (+ How AI Is Changing Search Intent)
Optimizing your content for keyword intent can increase engagement and conversions. Here’s all you need to know, including how AI is reshaping search intent.
Source:
Unknown Source
Otterly.ai vs Semrush: Which LLM Search Monitoring Tool is Best?
Otterly.ai and the Semrush AI Toolkit both offer position tracking and sentiment analysis tools for ChatGPT, Perplexity, and more. Learn which one might be right for your marketing needs.
Source:
Unknown Source
SEO Tools and Data Analysis
Google Search Console Analytics API New Incomplete Data Points Metadata
Google announced it has a new metadata field for its Search Analytics API (for Search Console’s performance reports) that will tell you about incomplete data points you received through the API. Google said, "This field provides context about the state of the data, informing you when your request includes incomplete data points."
Source:
Search Engine Roundtable
Local SEO
Google Business Profiles Requests Text/WhatsApp Number During Setup
We know you have been able to add your text or WhatsApp number to your Google Business Profile for some time now, but now Google is asking for it when you set up your Google Business Profile for the first time.
Source:
Search Engine Roundtable
Google Business Profiles Automatically Adding Social Media Links
Google seems to be automatically adding social media links to Google Business Profiles. A post from Darren Shaw of Whitespark shows that hundreds or thousands of locations had their social media links added over the past short period of time.
Source:
Search Engine Roundtable
Google Updates Its Local Ranking Documentation
Google has updated its local ranking documentation and Tips to improve your local ranking on Google page. The new wording is shorter and has fewer details than the older version.
Source:
Search Engine Roundtable
AI and Machine Learning in SEO
xAI Launches AI Companions That Can Engage in NSFW Chats
The companions are able to interact and chat with you in Grok voice mode.
Source:
Social Media Today – Latest News
Content Marketing and Strategy
X Shares Key Data on Holiday Season Planning [Infographic]
Some key notes to keep in mind for your H2 planning.
Source:
Social Media Today – Latest News
LinkedIn Shares Insights Into Key Elements Driving Video Content Engagement
The report is based on analysis of 13k LinkedIn video ads.
Source:
Social Media Today – Latest News
YouTube Expands Hype Creator Support Program, Adds Summer-Themed Stickers
YouTube’s Hype program aims to help boost exposure for lesser-known channels.
Source:
Social Media Today – Latest News
Essential reading for product builders—part 1
7 timeless essays you likely haven’t read but should
Source:
Lenny’s Newsletter
Essential reading for product builders—part 1
7 timeless essays you likely haven’t read but should
Source:
Lenny’s Newsletter
Career Development and Industry Trends
15 Marketing Conferences to Attend in 2025
The marketing conferences you need to attend this year.
User Experience and SEO Optimization
Threads Tests Option to Sign-Up for an Account by Using Your Facebook Profile
Another way to quickly create a Threads account.
Source:
Social Media Today – Latest News
Reddit Launches New Age Checking Requirements in the UK
Reddit’s moving to align with new UK laws around age restrictions.
Source:
Social Media Today – Latest News
Paid Search & Platform Innovations
Paid Search and Advertising
Google AdSense PIN Verification Bug
Google AdSense may have a bug with its PIN verification processs. There are tons of AdSense publishers complaining in the Google AdSense Help Forums about issues where they are unable to use the PIN verification anymore. It seems like a widespread bug but I am not sure, as Google has not responded to those complaints.
Source:
Search Engine Roundtable
Job Postings
Job Postings
7/15/2025
Sr. SEO Manager ~ Front Row ~ $100-120k ~ Remote (US)
At Front Row, we partner with leading brands to accelerate their ecommerce growth. We leverage our capabilities and proprietary technology to design, market, distribute and accelerate brands on a global scale. We’re continually cultivating functional areas of expertise and retaining the highest caliber of talent — while sharing knowledge and data, creating efficiencies, and looking […]
Source:
SEO Agency Jobs – SEOjobs.com
Job Postings
7/15/2025
SEO & Web Optimization Manager ~ InStride Health ~ $115-130k ~ Remote (US)
About Us InStride Health’s mission is to deliver specialty anxiety and OCD care that works for every kid, teen, young adult, and family who needs it. Through this mission, we are expanding access to insurance-based care, increasing engagement in treatment, and improving treatment outcomes. We are doing this by combining research-backed clinical care and innovative […]
Source:
In-house SEO jobs – SEOjobs.com
Job Postings
7/15/2025
SEO Director ~ DEPT ~ $104.9-150k ~ Remote (California, US)
WHY DEPT®? We are pioneers at heart. What this means, is that we are always leaning forward, thinking of what we can create tomorrow that does not exist today. We were born digital and we are a new model of agency, with a deep skillset in tech and marketing. That’s why we hire curious, self-driven, […]
Source:
SEO Agency Jobs – SEOjobs.com
Job Postings
7/15/2025
Freelance SEO Specialist ~ CAM4 ~ $3000-3500/M ~ Remote (WW)
We’re looking for a self-directed freelance SEO Specialist to execute optimization projects across our high-traffic network of websites and support our senior SEO consultant with data analysis and reporting. Work on multi-million visitor websites in the adult entertainment industry where your optimizations directly impact users worldwide. No client calls, no agency politics, no endless alignment […]
