Daily Search Forum Recap: July 29, 2025

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google AI Mode is now available in the UK. Google Business Profiles tests menus with AI summaries. Google has a help me shop in AI Mode button. Google Ads may be turning off personalization, remarketing and conversion tracking, which can impact campaign performance, for some advertisers. Google hotel local packs tests website links on mobile…

Source:
Search Engine Roundtable

Google AI Mode Now Available In The UK

Google has now expanded AI Mode to UK users after bringing it to India last month and the US fully the month prior to that. Google said, "Starting to roll out in the UK today, you’ll see it appear as a tab on your Search results page, and in the Google app for Android and iOS."

Source:
Search Engine Roundtable

Free Keyword Rank Checker: Improve Your Rankings (2025)

Use our free keyword rank checker to monitor SEO performance. Discover tracking tools, ranking alerts, and expert tips to improve rankings.

Source:
Unknown Source

Best Ahrefs Alternatives for On Page & Off Page SEO [2025]

Looking for the ideal Ahrefs alternative? Check out my top picks that you can use instead of Ahrefs for your SEO growth.

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Unknown Source

Moz vs Ahrefs: Pro Marketer’s 2025 Review

Expert comparison of Moz vs. Ahrefs for professional marketers. Features, pricing, and performance analysis to help agencies choose the right SEO tool.

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Unknown Source

Surfer SEO vs Ahrefs: 2025 Review for Agencies

Is Surfer the future of SEO? Is Ahrefs all agencies need? Get an unvarnished take on genAI, domain analysis, keyword research, and backlinks analysis in 2025.

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Unknown Source

Announcing 15+ free premium tools available exclusively to paid annual subscribers

Over $10,000 in value for just $200/year—all the tools, community, and advice you need to build and grow a world-class product and career

Source:
Lenny’s Newsletter

Google Hotel Local Pack Testing Website Link On Mobile

A bit over a year ago, we saw Google testing a website link in the hotel local pack on desktop search. Now it seems Google is also testing it on mobile search, unless it was like that then and we didn’t see the mobile version.

Source:
Search Engine Roundtable

Are Reviews Shaping What LLMs Say About My Local Business?

Are local business reviews impacting how you show up in LLMs? Explore how customer reviews, from sentiment to keyword relevance, are crucial for optimizing your visibility and recommendations in AI-powered search.

Source:
moz (en-US)

TikYTok Adds YouTube Music to its ‘Add to Music App’ Options

Another handy music connection element.

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Social Media Today – Latest News

Google Help Me Shop In AI Mode

Google is testing a button to drive more people into AI Mode for shopping help. The button is labeled "Help me shop in AI Mode." When you click on it, it takes you into AI Mode with the AI Mode shopping experience.

Source:
Search Engine Roundtable

LinkedIn’s Adding Connection-Based Leaderboards for its In-App Games

A new competitive element for LinkedIn’s in-app games.

Source:
Social Media Today – Latest News

Edits Gets More Creative Options, Including New Fonts and Audio Tools

More creative options in Meta’s new video editing app.

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Social Media Today – Latest News

YouTube Launches New Age Detection Process to Protect Younger Users

The new process will use your viewing history, among other measures, to determine your age.

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Social Media Today – Latest News

Google Business Profiles Menu With AI Summaries

Google seems to be testing using AI to summarize the menus for local restaurants within Google Search and Google Maps. I believe it still shows the real menu but will add above and between it, AI summaries of those menu items.

Source:
Search Engine Roundtable

Reddit Brings Automated Bidding to Brand Awareness and Reach Campaigns

New options to help maximize your Reddit ad spend.

Source:
Social Media Today – Latest News

TikTok Expands ‘Out of Phone’ Offering to More High Exposure Surfaces

More exposure for your TikTok content and promotions.

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Social Media Today – Latest News

Meta Adds New Follow-Up Messaging Options for Brands

More options to stay in touch with customers via DM.

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Social Media Today – Latest News

YouTube Expands Access to Premium Lite, Adds New Community Post Options

YouTube’s giving more users access to its reduced ad viewing option.

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Social Media Today – Latest News

Google Ads To Turn Of Personalization, Remarketing & Conversion Tracking Over Consent Mode v2

Google is notifying some advertisers that they do not comply with Google’s EU User Consent Policy, i.e. Consent Mode v2 and that as of July 21st and will turn off personalized and non-personalized ads, remarketing and conversion tracking functionality.

Source:
Search Engine Roundtable

AI Content & SEO Writer ~ Sinch ~ $50,000.00 – $60,000.00 per year ~ Remote (USA)

Description Sinch is pioneering the way the world communicates. More than 150,000 businesses — including Google, Uber, PayPal, Visa, and Tinder — rely on Sinch’s Customer Communications Cloud to power engaging customer experiences through mobile messaging, voice, and email. Whether you’re verifying users or scaling omnichannel campaigns, Sinch makes it easy. Our AI-infused Super Network, […]

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In-house SEO jobs – SEOjobs.com

SR SEO/GEO Strategist ~ Notebook Agency ~ $65,000 to $85,000 USD+ ~ Remote (WW)

📍 Remote | EST hours | Apply by August 6, 2025 Notebook Agency is growing. We’re hiring a Senior Client-Facing SEO/GEO Strategist, you’ll work closely with me, turning advanced tactics into clear, actionable plans and showing exactly how they map to revenue. What You’ll Do Lead client conversations: translate audit insights into plain-English next steps […]

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SEO Agency Jobs – SEOjobs.com

Digital Content & SEO Manager ~ Cyderes ~ Remote (USA)

Cyderes (Cyber Defense and Response) is a pure-play, full life-cycle cybersecurity services provider with award-winning managed security services, identity and access management, and professional services designed to manage the cybersecurity risks of enterprise clients.  We specialize in multi-technology, complex environments with the in speed and agility needed to tackle the most advanced cyber threats. We […]

Source:
SEO Agency Jobs – SEOjobs.com