SEO Daily News Recap for Wednesday, January 28, 2026
Organic SEO & Search News
LinkedIn Adds New Generative AI Qualifications – A new way to showcase your generative AI knowledge.
Google Ads Just Killed Local SEO? What You Need to Know in 2026 – Google has just moved the goalposts, affecting local SEO strategies.
AI local visibility is up to 30x harder than ranking in Google: Report – Data reveals the challenges brands face in gaining visibility through AI assistants.
The future of search visibility: What 6 SEO leaders predict for 2026 – AI advancements are reshaping SEO strategies for the future.
Google is exploring ways to let us block our content from being used in AI search – New developments in how websites can control their content’s visibility in AI search results.
How to optimize video for AI-powered search – Insights on optimizing video content for better visibility in AI-driven search results.
Google searches per U.S. user fell nearly 20% YoY: Report – AI advancements impact search behavior and user engagement.
Paid Search & Platform Innovations
Meta Posts Increases in Users and Revenue in Q4 – Meta continues to see strong performance in its ad business.
Microsoft Bing Ads Revenue Up 10% – Growth Slowing? – Microsoft’s search and advertising revenue growth trends over recent quarters.
Google adds one-click ad previews to PMax – Google introduces new features to enhance ad preview functionality.
Meta tests paid subscriptions – Meta explores new subscription models and AI features to reshape user engagement.
Google AI Overviews Using Gemini 3 Globally – Google enhances AI capabilities for better search experiences.
Yahoo! Scout – Yahoo’s Return To Search With AI – Yahoo announces its AI-powered search engine feature, Yahoo! Scout.
General Digital Marketing
LinkedIn Shares Tips for Maximizing Presence in AI Search – Strategies to enhance visibility and engagement on LinkedIn’s AI-powered search platform.
Zuckerberg Shares Vision of an AI-Powered Future – Meta’s CEO discusses the future of AI in shaping user experiences.
Canadian Government Looks to Bring News Content Back to Facebook – Efforts to restore Canadian publishers’ presence on Meta platforms.
Google Launches New Google Ads Insights Podcast – Google provides direct insights into its ad tools through a new podcast series
Dive into our detailed sections for more insights and updates.
Organic SEO & Search News
SEO Daily News and Algorithm Updates
Canadian Government Looks to Bring News Content Back to Facebook
Two years after Meta banned Canadian publishers, the government is looking to arrange a new deal.
Source:
Social Media Today – Latest News
Daily Search Forum Recap: January 28, 2026
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google is exploring ways to let us block our content from being used in AI search…
Source:
Search Engine Roundtable
Google searches per U.S. user fell nearly 20% YoY: Report
Datos data signals a tougher discovery era as AI cuts repeat searches, concentrates traffic, and leaves publishers with fewer opportunities.
Source:
Search Engine Land
Google AI Overviews Follow-Up Questions Now Jump To AI Mode
Google made it official, now Google Search AI Overviews will let you do a follow up question after clicking on the "Show more" button and that follow up question will take you directly into AI Mode. This will no doubt lead to less clicks to your website and more traffic into Google AI Mode.
Source:
Search Engine Roundtable
Google Exploring Ways To Allow Sites To Opt Out Of Search AI Features
Google just announced it is looking into ways to allow websites to specifically opt out of Google using its content in the Search generative AI features such as AI Overviews and AI Mode. This comes based on UK’s Competition and Markets Authority (CMA) new requirements for Google Search.
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Search Engine Roundtable
SEO Tools and Data Analysis
Bing Webmaster Tools Tests AI Performance Report Beta
Bing is testing a new report within Bing Webmaster Tools named AI Performance. AI Performance shows you how many citations you are getting from Microsoft Copilot and partners. But while it shows you citations (i.e. impressions), it does not show you clicks from those Bing AI experiences.
Source:
Search Engine Roundtable
Local SEO
Google Ads Just Killed Local SEO? What You Need to Know in 2026
If your rankings look great but your phone has stopped ringing, your SEO didn’t fail. Google has just moved the goalposts.
Source:
Sterling Sky Inc
AI local visibility is up to 30x harder than ranking in Google: Report
Data shows AI assistants recommend only 1% to 11% of locations, revealing a massive gap between Google rankings and AI visibility.
Source:
Search Engine Land
AI and Machine Learning in SEO
LinkedIn Adds New Generative AI Qualifications
A new way to showcase your generative AI knowledge.
Source:
Social Media Today – Latest News
LinkedIn Shares Tips for Maximizing Presence in AI Search
LinkedIn is now one of the most cited sources for AI chatbots.
Source:
Social Media Today – Latest News
Zuckerberg Shares Vision of an AI-Powered Future
Zuckerberg says Meta’s apps will get increasingly good at learning your personal preferences.
Source:
Social Media Today – Latest News
LinkedIn Adds New Generative AI Qualifications for Profiles
A new way to showcase your generative AI knowledge.
Source:
Social Media Today – Latest News
🎙️ Today on How I AI: I gave Clawdbot (aka Moltbot) full access to my computer. It broke my family calendar and joined my podcast.
What happens when you give an autonomous AI agent full access to your computer?
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Lenny’s Newsletter
AI recommendation lists repeat less than 1% of the time: Study
AI recommendations vary widely, even when prompts are identical. New data shows intent is consistent, but position tracking is mostly noise.
Source:
Search Engine Land
How to optimize video for AI-powered search
Learn which video signals AI relies on, and how visuals, audio, transcripts, and schema shape search visibility and brand accuracy.
Source:
Search Engine Land
I gave Clawdbot (aka Moltbot) access to my computer, calendar, and emails: Here’s what happened
Watch now | 🎙️ What happens when you invite an autonomous AI agent onto your podcast—and your computer?
Source:
Lenny’s Newsletter
Google AI Overviews Using Gemini 3 Globally
Google AI Overviews are now being powered by Gemini 3 globally, by default. Robby Stein, VP of Product, Google Search announced, "We’re making Gemini 3 the new default model for AI Overviews globally, so you get a best-in-class AI response right on the search results page, for questions where it’s helpful."
Source:
Search Engine Roundtable
Yahoo! Scout – Yahoo’s Return To Search With AI
After three years of Yahoo dropping hints at its return to search, Yahoo has announced Yahoo! Scout – its new AI search engine feature that is embedded within Yahoo Search, Yahoo Mail, Yahoo News, Yahoo Finance, Yahoo Sports and so on – as well as at scout.yahoo.com.
Source:
Search Engine Roundtable
Google may give sites a way to opt out of AI search generative features
You may soon be able to tell Google to not use your content for AI Overviews, AI Mode and other search AI features.
Source:
Search Engine Land
NEW Research: AIs are highly inconsistent when recommending brands or products; marketers should take care when tracking AI visibility – SparkToro
The Problem: For the last few years, companies have been investing inordinate sums into AI tracking and AI visibility for their brands and products.
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SparkToro
Career Development and Industry Trends
The future of search visibility: What 6 SEO leaders predict for 2026
AI search now handles discovery, decisioning, and transactions. Here’s what that means for SEO strategy in 2026.
Source:
Search Engine Land
Snapchat Forms Separate Business for AR Specs
The move will ensure that Snap can maintain separation between its two business elements.
Source:
Social Media Today – Latest News
User Experience and SEO Optimization
Google Search – Add Splash Of Color
Google is testing the ability to add color to your search results page with a color palette picker. There is this palette icon at the top of the results that when clicked on says "Add a splash of color to the top of Search," and "Pick color."
Source:
Search Engine Roundtable
Paid Search & Platform Innovations
Paid Search and Advertising
Meta Posts Increases in Users and Revenue in Q4
The latest performance update from Meta shows continued strong performance in its ad business.
Source:
Social Media Today – Latest News
Microsoft Bing Ads Revenue Up 10% – Growth Slowing?
Microsoft reported its second quarter 2026 earnings and it showed that its search and advertising revenue was up for 10% but growth is down over the past two quarters. The previous quarter it was up 16% and the one before that was 21% and this quarter, it is only up 10%.
Source:
Search Engine Roundtable
Google Launches New Google Ads Insights Podcast
The podcast will provide direct insights from Google into how its ad tools work.
Source:
Social Media Today – Latest News
Meta tests paid subscriptions
Meta’s new subscriptions and AI features could change how users create, share, and engage with content, reshaping the signals advertisers rely on.
Source:
Search Engine Land
Google adds one-click ad previews to PMax
Google has made it easier to quickly review Performance Max creatives by adding instant asset previews directly within the asset group table.
Source:
Search Engine Land
The first episode of the Ads Decoded podcast dives into how marketers can leverage analytics and AI for better results.
Welcome to the first full season of Ads Decoded, a podcast hosted by Ads Product Liaison Ginny Marvin to bring questions from advertisers straight to the people designin…
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Google Analytics products
Inside Meta’s AI-driven advertising system: How Andromeda and GEM work together
Andromeda and GEM now determine how ads are selected, ranked, and sequenced across Meta. Here’s what changed and what drives results in 2026.
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Search Engine Land
Job Postings
Job Postings
1/28/2026
SSEO/Marketing & Social Media Specialist ~ Curve Hospitality ~ In-office (USA) ~ Houston, TX, United States
Benefits: Health insurance Paid time off Job Description: Curve Hospitality is looking for a motivated, self-driven and reliable person to join our growing team as an SEO Specialist. The SEO Specialists role is mainly to increase our websites visibility and search results. Key Role Responsibilities: Content strategy: Create content that encourages users to take action […]
Source:
In-house SEO jobs – SEOjobs.com
Job Postings
1/28/2026
Sr. Marketing Coordinator ~ Mark III Construction ~ $71,000-$96,000 ~ In-office (USA) ~ Sacramento, CA, United States
**THIS IS NOT A REMOTE POSITION** ROLE OVERVIEW We are seeking a Senior Marketing Coordinator / Marketing Specialist to join our growing marketing team. This is a hands-on, execution-focused role for a marketer with experience in the construction or AEC industry. This position plays a key role in content creation, digital marketing, project storytelling, and […]
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In-house SEO jobs – SEOjobs.com
Job Postings
1/28/2026
Content Manager ~ IMPACT ~ $70,000-$80,000 ~ Hybrid (Cheshire, CT, United States)
About Us: IMPACT provides coaching and training services to help small to mid-sized businesses implement Endless Customers (formerly They Ask, You Answer), inspired by the popular book by Marcus Sheridan. We empower clients to build in-house content marketing operations that attract and convert customers, positioning their companies as the most trusted brands in their markets. […]
Source:
SEO Agency Jobs – SEOjobs.com
Job Postings
1/28/2026
Remote SEO/AEO/GEO Manager ~ IRC Partners ~ $1,000-$1,800/mo ~ Remote (WW)
Company: IRC Partners Location: Remote — Worldwide (Philippines, Latin America, Eastern Europe preferred) Salary: $1,000–$1,800/month USD (based on experience) Type: Full-time (40 hours/week) Experience Level: Mid-Level About IRC Partners IRC Partners is a capital advisory firm specializing in institutional fundraising for companies raising $5M–$2B. We work with founders to connect them with investment banks and […]
Source:
SEO Agency Jobs – SEOjobs.com
Job Postings
1/28/2026
Content Marketing Manager ~ TrueLoyal ~ In-office (USA) ~ San Antonio, TX, United States
About TrueLoyal TrueLoyal is an AI-powered Emotional Loyalty & Advocacy platform that helps multi-channel consumer brands build deeper, lasting relationships with their customers. Formed from the merger of TINT and Zinrelo, TrueLoyal combines hands-on strategic program design, advanced data science, and AI-driven personalization to drive loyalty, retention, and advocacy loops across every channel. We deliver […]
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In-house SEO jobs – SEOjobs.com




























