SEO Daily News Recap for Wednesday, July 2, 2025
Organic SEO & Search News
Google Ads Confirms Errors & High Latency Issues – Google has confirmed an issue with Google Ads, including unexpected errors and high latency. Access is fine, but some errors persist.
Google June 2025 Core Update Volatility Begins – Google’s latest core update has begun causing ranking fluctuations, with signs appearing as of July 2nd.
What Are SERP Features? (2025 Analysis + Guide) – Understanding SERP features can boost brand visibility beyond traditional blue links. Learn about common SERP features and analysis tips.
Paid Search & Platform Innovations
Meta Adds Copyright Check Into the Reels Composer on Facebook – Simplifying copyright violation checks before publishing on Facebook.
Microsoft Advertising Target CPA and Target ROAS Going Away In August – Microsoft Advertising will merge these bidding strategies with Max Conversions and Max Conversion Value on August 4, 2025.
Google E-Commerce Cards With At A Glance Text – Google is testing e-commerce cards labeled with “at a glance” in search results.
General Digital Marketing
TikTok Announces Partnership With Tomorrowland Music Festival – Hosting exclusive content and activations with the music festival.
TikTok Cuts Staff as its Shopping Push Fails to Reach Targets – Despite efforts to drive in-stream purchases, TikTok is reducing staff.
The 8 Best AI Detectors, Tested and Compared – Comparison of leading AI detectors’ performance against AI-generated, human-written, and hybrid content.
Dive into our detailed sections for more insights and updates.
Organic SEO & Search News
SEO Daily News and Algorithm Updates
Google Ads Confirms Errors & High Latency Issues
Google has confirmed an issue with Google Ads, where there are unexpected errors, high latency and other unexpected issues with the Google Ads advertiser console. Google said access is fine but it is likely serving some errors and other issues.
Source:
Search Engine Roundtable
TikTok Announces Partnership With Tomorrowland Music Festival
TikTok will host a range of exclusive content and activations.
Source:
Social Media Today – Latest News
Meta Adds More Business Messaging Features
With messaging use on the rise, it may be worth digging into Meta’s latest business messaging options.
Source:
Social Media Today – Latest News
Google June 2025 Core Update Volatility Begins
Google announced the release of the June 2025 core update on June 30th at around 10:37 am ET. It seems as of July 2nd, we are starting to see the first signs of it actually starting to cause ranking volatility. It is early and I suspect you will all see this more visibly in the next day or so, but it does seem the core update ranking fluctuations have begun.
Source:
Search Engine Roundtable
Daily Search Forum Recap: July 2, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
We are starting to see early signs of the Google June 2025 core update touching down. I posted the big monthly Google webmaster report. Google’s John Mueller said links don’t really impact core updates. Bing is testing placing Copilot Search at the beginning of its search bar…
Source:
Search Engine Roundtable
Microsoft Bing Places Copilot Search As First Tab
Microsoft has moved the Copilot search tab under the Bing Search box to the first position in that menu bar. With that change, it seems Microsoft renamed the "All" tab to "Web."
Source:
Search Engine Roundtable
Google On Links & Core Updates
Google’s John Mueller said that he doesn’t think links play a role with how core updates work. He wrote on Bluesky, "I can’t think of how these links would play a role with the core updates."
Source:
Search Engine Roundtable
July 2025 Google Webmaster Report: June Core Update, AI Mode Expands, Great Decoupling & More
The past thirty days in the Google search and SEO universe was pretty hectic. We closed it out with the June 2025 core update after numerous unconfirmed Google ranking updates over the month – note we started to feel that core update today. Google also confirmed a change to its adult ranking signals and changed its removal-based demotion threshold. Let’s not forget the Google serving bug that caused some serious issues one night.
Then AI Mode rolled out to all US users and then Google brought it to Labs for users in India. Google also is testing Audio overviews in Google Search. Google live audio search is available but live visual is being tested…
Source:
Search Engine Roundtable
SEO Tools and Data Analysis
Meta Adds Copyright Check Into the Reels Composer on Facebook
A simpler way to check for potential copyright violations before publishing.
Source:
Social Media Today – Latest News
7 Huge Gaming Industry Trends (2025 & 2026)
This is a list of the most important and impactful gaming trends right now. From the ninth generation of consoles to Roblox, this list has what you need to know.
Source:
Unknown Source
What Are SERP Features? (2025 Analysis + Guide)
Understanding SERP features can help increase your brand’s visibility beyond traditional blue links. Check out these common SERP features, plus SERP analysis tips.
Source:
Unknown Source
The 8 Best AI Detectors, Tested and Compared
We put leading AI detectors thropugh their paces, testing their performance against AI-generated, human-written, and hybrid content.
Source:
General SEO – SEO Blog by Ahrefs
AI and Machine Learning in SEO
You should be playing with AI agents for marketing
Inside a marketing org with no marketers, just 40 AI agents
Source:
Kyle Poyar’s Growth Unhinged
E-commerce and Affiliate SEO
TikTok Cuts Staff as its Shopping Push Fails to Reach Targets
TikTok continues to push hard to get more people to buy things in-stream.
Source:
Social Media Today – Latest News
Google E-Commerce Cards With At A Glance Text
Google has these e-commerce or product cards that show up at the top of the search results. Now, Google is testing labeling them with not just the product category name but also now with "at a glance" added to the name.
Source:
Search Engine Roundtable
User Experience and SEO Optimization
X Wins Free Speech Case in Australia
The case relates to criticism of a transgender person in the app.
Source:
Social Media Today – Latest News
Paid Search & Platform Innovations
Paid Search and Advertising
TikTok Provides an Overview of Its New Brand Consideration Ads [Infographic]
TikTok’s Brand Consideration Ads enable you to target users based on where they are in the purchase cycle.
Source:
Social Media Today – Latest News
Google Ads Bans Pill / Tablet Presses Ads
Google will soon ban ads for tablet or pill presses; they will be added to the list of dangerous products or services. Ads for pill presses, tableting machines, dies, molds, stamps, punches used for creation or imprinting of pills and tablets will not be allowed after September 1, 2025.
Source:
Search Engine Roundtable
Microsoft Advertising Target CPA and Target ROAS Going Away In August
Microsoft Advertising will soon retire Target CPA and Target ROAS as a standalone bidding strategies. Instead, those bidding strategies will be merged with Max Conversions and Max Conversion Value. This will happen on August 4, 2025, said Navah Hopkins from Microsoft.
Source:
Search Engine Roundtable
Job Postings
Job Postings
7/2/2025
Sr. SEO Manager ~ Envisionit ~ $90-95k ~ Hybrid (Chicago, US)
Envisionit, an award-winning integrated marketing agency based in Chicago, is seeking a Senior SEO Manager to join our growing team. Our clients span a number of industries including Consumer brands, Technology and Tourism. Come work alongside a tight-knit bunch of seriously skilled people who genuinely like each other, have fun and work hard for collective […]
Source:
SEO Agency Jobs – SEOjobs.com
Job Postings
7/2/2025
SEO & Paid Media Strategist (Contractor) ~ Digital Reach ~ $40-60/hr. ~ Remote (US)
Description We’re looking for a B2B paid media and SEO strategist with experience in the SaaS and Tech verticals. Your job will be to help lead and execute integrated marketing campaigns alongside specialists in creative, reporting/attribution, and development. At Digital Reach, our focus is on B2B digital marketing, data attribution, tracking our clients’ customers’ actions […]
Source:
SEO Agency Jobs – SEOjobs.com
Job Postings
7/2/2025
SEO & SEM Strategist ~ Elite Insurance Partners ~ Remote (US)
Description Elite Insurance Partners is seeking a results-driven Digital Marketing Strategist to join our innovative and resourceful team. This role is responsible for developing and executing comprehensive search engine marketing strategies to increase our online visibility, drive qualified traffic, and generate leads. The ideal candidate will have a balanced expertise in both SEO and SEM/PPC, […]
Source:
In-house SEO jobs – SEOjobs.com