SEO Daily News Recap for Wednesday, May 28, 2025
Organic SEO & Search News
X Pauses DM Encryption as it Works on Messaging Updates – This could pave the way for the next stage of Elon’s ‘everything app’ vision.
LinkedIn Launches Conversions API Playbook – LinkedIn’s Conversions API provides more data for your LinkedIn Campaigns.
LinkedIn Adds More Post Analytics to Help Guide Content Strategy – The added metrics include profile views from each update, as well as link clicks.
Snapchat Provides Insight into How Snaps Drive Purchase Behavior – Snapchat users are increasingly seeking purchase guidance in the app.
Telegram Signs Deal to Host xAI’s Grok Chatbot – An expansion for xAI’s AI chatbot.
X Looks to Expand its Video Push With ‘X Originals’ – X remains confident that it can make its ‘video-first’ push into an equitable business strategy.
Instagram Adds Native Support for 3:4 Images – This is the native ratio for images captured on phone cameras.
Daily Search Forum Recap: May 28, 2025 – Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Paid Search & Platform Innovations
Google Moving Notifications To Merchant Center Next – Google announced it will be removing the notifications and email archive section from Google Merchant Center into Google Merchant Center Next on June 25, 2025. After June 25th, Google Merchant Center will no longer have your email notifications archived there.
Google Search Console Testing New Crawl Stats Page – Google is testing a new design for the crawl stats section in Google Search Console.
Google AI Overviews Testing Query Expansion Tabs – Google AI Overviews is testing query expansion tabs at the top of the AI Overviews.
Google Search Products Gain Third-Level Overlay With Store Pricing History & More – Google Search now lets you see the pricing history and pricing details, including more store details of a specific product, directly from the search results.
Most SEOs Are Scared About Google AI Mode – With Google rolling out AI Mode in the US and calling it the future of Google Search, many SEOs are worried about how organic search will lead traffic and conversions for their business and their clients.
General Digital Marketing
Google’s Sundar Pichai Doesn’t Think Web Publishing Is Dead –
Dive into our detailed sections for more insights and updates.
Organic SEO & Search News
SEO Daily News and Algorithm Updates
X Pauses DM Encryption as it Works on Messaging Updates
This could pave the way for the next stage of Elon’s ‘everything app’ vision.
Source:
Social Media Today – Latest News
Daily Search Forum Recap: May 28, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google’s CEO, Sundar Pichai, doesn’t think web publishing is dead. Google Business Profiles has a new chat clicks chart. Most SEOs are scared about Google AI Mode. Google Search has a third level overlay for product search results. Google AI Overviews tests new query expansion at the top. Google Merchant Center notifications will soon no longer show…
Source:
Search Engine Roundtable
Google AI Overviews Testing Query Expansion Tabs
Google needs even more queries, the 10% growth isn’t enough, so Google AI Overviews is testing query expansion tabs at the top of the AI Overviews. We’ve seen variations of this within the AI Overviews, but now they are testing them at the top of the AI Overviews.
Source:
Search Engine Roundtable
Technical SEO
You should be vibecoding for GTM
Building GTM leverage with AI in just four hours
Source:
Kyle Poyar’s Growth Unhinged
Google Search Products Gain Third-Level Overlay With Store Pricing History & More
Google Search now lets you see the pricing history and pricing details, including more store details of a specific product, directly from the search results. When you click on the three dots in the product secondary overlay, you get this third-level overlay with those details.
Source:
Search Engine Roundtable
SEO Tools and Data Analysis
Linkedin Adds More Post Analytics to Help Guide Content Strategy
The added metrics include profile views from each update, as well as link clicks.
Source:
Social Media Today – Latest News
Google Search Console Testing New Crawl Stats Page
Google is testing a new design for the crawl stats section in Google Search Console. Instead of the more list view section below the main chart at the top, this new interface is much more visual with numerous charts. * Turns out this is not happening, it is "Advanced GSC Visualizer extension" causing this – leaving the rest of the story here to avoid confusion*
Source:
Search Engine Roundtable
How to measure the impact of AI Overviews on clicks and click-through rate using third-party AIO data, the Google Search Console API, and Analytics Edge
Glenn Gabe explains how to combine AI overview data from third-party tools with GSC data to understand the impact on clicks and click-through rate.
Source:
The Internet Marketing Driver
Local SEO
Google Business Profiles Performance Report Chat Clicks
Google added a new type of data point to the Google Business Profiles performance reports named Chat Clicks. Chat clicks show you how many people are clicking over from your chat conversations in the local and maps results within Google Search and Maps.
Source:
Search Engine Roundtable
AI and Machine Learning in SEO
Telegram Signs Deal to Host xAI’s Grok Chatbot
An expansion for xAI’s AI chatbot.
Source:
Social Media Today – Latest News
Most SEOs Are Scared About Google AI Mode
With Google rolling out AI Mode in the US and calling it the future of Google Search, many SEOs are worried about how organic search will lead traffic and conversions for their business and their clients. Well, a small poll showed that most SEO are scared about AI Mode being the future of Google Search.
Source:
Search Engine Roundtable
Content Marketing and Strategy
X Looks to Expand its Video Push With ‘X Originals’
X remains confident that it can make its ‘video-first’ push into an equitable business strategy.
Source:
Social Media Today – Latest News
Career Development and Industry Trends
Google’s Sundar Pichai Doesn’t Think Web Publishing Is Dead
Nilay Patel of The Verge had a great one-on-one conversation with Sundar Pichai, Google’s CEO. Nilay did put on the pressure around how the changes with AI Overviews and AI Mode in Google Search are impacting publishers in a very negative way, but Sundar seemed unconvinced that web publishing is dead.
Source:
Search Engine Roundtable
A Marketing Conference That Actually Changes Your Mindset – SparkToro
There are tons of marketing conferences. Most follow a familiar formula: slick slide decks, broad-strokes keynotes, case studies you’ve seen before, and
Source:
SparkToro
E-commerce and Affiliate SEO
Snapchat Provides Insight into How Snaps Drive Purchase Behavior
Snapchat users are increasingly seeking purchase guidance in the app.
Source:
Social Media Today – Latest News
Google Moving Notifications To Merchant Center Next
Google announced it will be removing the notifications and email archive section from Google Merchant Center into Google Merchant Center Next on June 25, 2025. After June 25th, Google Merchant Center will no longer have your email notifications archived there.
Source:
Search Engine Roundtable
User Experience and SEO Optimization
Instagram Adds Native Support for 3:4 Images
This is the native ratio for images captured on phone cameras.
Source:
Social Media Today – Latest News
Paid Search & Platform Innovations
Paid Search and Advertising
LinkedIn Launches Conversions API Playbook
LinkedIn’s Conversions API provides more data for your LinkedIn Campaigns.
Source:
Social Media Today – Latest News
Job Postings
Job Postings
5/28/2025
Sr. SEO Analyst ~ Horizon Media ~ $64.3-80k ~ Remote (US)
Who We Are Horizon Media, founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client […]
Source:
SEO Agency Jobs – SEOjobs.com
Job Postings
5/28/2025
Growth SEO Manager ~ Revolut ~ Remote (UK)
About Revolut People deserve more from their money. More visibility, more control, and more freedom. Since 2015, Revolut has been on a mission to deliver just that. Our powerhouse of products — including spending, saving, investing, exchanging, travelling, and more — help our 55+ million customers get more from their money every day. As we […]
Source:
In-house SEO jobs – SEOjobs.com
Job Postings
5/28/2025
Jr. SEO Specialist ~ Nationwide Marketing Group ~ $65-75k ~ Remote (US)
Salary Range: $65,000.00 To $75,000.00 Annually Who We Are: Nationwide Marketing Group is the largest buying, marketing, and business support organization for independent retailers in the U.S. Our mission is to help independent retailers thrive on their own terms by providing innovative solutions, unparalleled resources, and a community of like-minded professionals. With a focus on […]
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In-house SEO jobs – SEOjobs.com

















