SEO Daily News Recap for Monday, December 22, 2025
Organic SEO & Search News
LinkedIn Provides Personalized ‘Year in Review’ Summaries – A colorful look at your year on LinkedIn.
Fresh Content: Why Publish Dates Make or Break Rankings and AI Visibility – Learn how to quickly find refresh targets and get proven tips for updating content.
AI search is growing, but SEO fundamentals still drive most traffic – Real-world data shows which tactics continue to perform.
Image SEO for multimodal AI – OCR, visual context, and pixel-level quality shape how AI systems interpret and surface content.
Paid Search & Platform Innovations
Google expands Performance Max channel reporting to MCCs – Large advertisers now have clearer, cross-account insight into PMax performance.
OpenAI Adds Local Knowledge Panels To ChatGPT Results – Local knowledge panels now available in ChatGPT results.
Google Expands Ads In AI Overviews To More Countries – AI Overviews ads now supported in multiple countries.
Google Ads Testing Learn More Links After Ad Text – Google is experimenting with appending “Learn more” links to search ads.
General Digital Marketing
This week on How I AI: How to get your whole team excited about AI – Insights from How I AI podcast on getting your team on board with AI.
Top 15 SEO Tools We Use to Drive 65% of Site Traffic – Discover the essential SEO tools for driving organic growth.
Top 13 Ecommerce Trends (2024 & 2025) – Explore the upcoming trends in eCommerce including social commerce and AI.
How to build search visibility before demand exists – Learn how to establish authority early on with Exploding Topics and PR support.
Dive into our detailed sections for more insights and updates.
Organic SEO & Search News
SEO Daily News and Algorithm Updates
Daily Search Forum Recap: December 22, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
We had big Google search ranking volatility over the weekend, likely from the end of the December core update. Google sued SerpApi…
Source:
Search Engine Roundtable
Why Google is deleting reviews at record levels
Reviews are disappearing faster as moderation systems, industry risk, and geography shape which reviews stay visible.
Source:
Search Engine Land
Google Pushes Off Gemini Replacing Assistant Into 2026
Anish Kattukaran, CPO at Google Home & Nest announced in the Google Gemini forums that Gemini will not be replacing Google Assistant by the end of 2025. He wrote, "We’re adjusting our previously announced timeline to make sure we deliver a seamless transition, and will continue our work to upgrade Assistant users to Gemini on mobile devices into 2026."
Source:
Search Engine Roundtable
Google Expands Ads In AI Overviews To More Countries
Google quietly updated its AI Overviews ad documentation to say that ads in AI Overviews are supported in Australia, Canada, India, Indonesia, Kenya, Malaysia, New Zealand, Nigeria, Pakistan, Philippines, Singapore, and US. Previously, it just said it was available in the US and "will expand to select English speaking countries soon."
Source:
Search Engine Roundtable
Technical SEO
OpenAI Adds Local Knowledge Panels To ChatGPT Results
OpenAI has added local knowledge panels to the ChatGPT results. When you ask for local information and then click on a business name, ChatGPT will load a local knowledge panel on the right side.
Source:
Search Engine Roundtable
SEO Tools and Data Analysis
Top 13 Ecommerce Trends (2024 & 2025)
Get ready to see where eCommerce is headed next. Our list takes a closer look at the most popular trends like social commerce and AI.
Source:
Unknown Source
Top 15 SEO Tools We Use to Drive 65% of Site Traffic
Here are the SEO tools we use to perform keyword search, audit our site, build quality backlinks, and track rankings for organic growth.
Source:
Unknown Source
ChatGPT for SEO: 11 Strategies and Prompts
Use ChatGPT to your advantage to enhance your keyword research, content creation, and SEO planning. Real examples and prompts inside.
Source:
Unknown Source
Local SEO
Google Deleting Local Reviews More Than Ever
GMBapi posted data that looks at tens of thousands of Google Business Profiles across multiple countries and showed that review deletions have increased significantly over the year, compared to previous periods.
Source:
Search Engine Roundtable
AI and Machine Learning in SEO
Snapchat Adds Custom AI Lens Feature
Snapchat’s got a new AI Lens that works from text prompts.
Source:
Social Media Today – Latest News
Which Artists are Most Referenced in AI Prompts [Infographic]
A look at the most popular art styles used in AI image generation.
Source:
Social Media Today – Latest News
AI search is growing, but SEO fundamentals still drive most traffic
AI is changing search, but traditional SEO still drives most traffic. Real-world data shows which tactics continue to perform.
Source:
Search Engine Land
Image SEO for multimodal AI
Images are now parsed like language. OCR, visual context and pixel-level quality shape how AI systems interpret and surface content.
Source:
Search Engine Land
Content Marketing and Strategy
Fresh Content: Why Publish Dates Make or Break Rankings and AI Visibility
Fresh pages rank higher and earn 25.7% more AI citations. Learn how to quickly find refresh targets and get proven tips for updating content.
X Publishes 2026 Marketing Calendar
An overview of all the key events happening throughout the year.
Source:
Social Media Today – Latest News
How SMBs Can Build Their Brand on LinkedIn [Infographic]
Some key pointers for building an effective LinkedIn presence for your brand.
Source:
Social Media Today – Latest News
How to build search visibility before demand exists
Search demand forms before keywords appear. See how Exploding Topics, social search, and PR support early authority building.
Source:
Search Engine Land
Career Development and Industry Trends
This week on How I AI: How to get your whole team excited about AI
Your weekly listens from How I AI, part of the Lenny’s Podcast Network
Source:
Lenny’s Newsletter
User Experience and SEO Optimization
LinkedIn Provides Personalized ‘Year in Review’ Summaries
A colorful look at your year on LinkedIn.
Source:
Social Media Today – Latest News
TikTok Adds Seasonal Animations, Personalized Year in Review Summaries
TikTok’s looking to get into the spirit of the season.
Source:
Social Media Today – Latest News
How to get your whole team excited about AI (and actually using it) | Brian Greenbaum (product designer at Pendo)
Watch now | 🎙️ How to transform your organization from AI-curious to AI-proficient: synchronous workshops, asynchronous sharing channels, and measuring adoption success
Source:
Lenny’s Newsletter
Paid Search & Platform Innovations
Paid Search and Advertising
Google expands Performance Max channel reporting to MCCs
Google’s latest update gives large advertisers clearer, cross-account insight into how PMax allocates spend and performs across channels.
Source:
Search Engine Land
Google Ads Testing Learn More Links After Ad Text
Google is testing appending "learn more" links to the end of the Google search ads text. So the Google Ad will have its normal ad description and at the end, Google is testing adding "Learn more" with an arrow to the right, in blue anchor underlined text.
Source:
Search Engine Roundtable
Job Postings
Job Postings
12/22/2025
DIRECTOR OF DIGITAL MARKETING ~ IVI RMA North America ~ Remote (USA)
Director of Digital Marketing Location: IVI RMA North America Office or Remote Supervisor/Reporting to: Chief Commercial Officer Status: Exempt Job Purpose The Director of Digital Marketing leads a centralized U.S. team to drive growth, engagement, and performance across all digital channels. This role unites technology, data, and storytelling to deliver measurable patient acquisition and elevate […]
Job Postings
12/22/2025
Senior Digital Marketer ~ Celerant Tech ~ Hybrid (Iselin, NJ, United States)
Senior Digital Marketer Celerant Technology Corporation is a leading provider of premium, advanced retail management software for all types of retail organizations. Our SaaS software, developed in-house, manages all areas of the retail business including store aspects such as point of sale, purchase orders, inventory management, reporting, to all aspects of their online business, such […]
Source:
In-house SEO jobs – SEOjobs.com
