Shopify Merchant Sales Rise 29% to $119.1bn in Q3 as Q4 Operating Cost Guidance Reaches 30% of Revenue
TLDR
Shopify merchants sold $119.1bn through the platform in Q3, up 29%, and guidance puts Q4 operating costs at up to 30% of revenue.
Optimixed Overview
Optimixed's original report on this story.
Merchants sold $119.1bn through Shopify in Q3, a 29% increase, according to PPC Land. Shopify's guidance now puts Q4 operating costs at up to 30% of revenue, raising the question of whether margins can hold through Black Friday.
How we got here: earlier coverage
- Oct 30Shopify Adds Commission Option for Stores Paying AI Shopping Agent Developers
Shopify now lets merchants pay a commission on promoted products surfaced through AI shopping agents, with the agent developer deciding how to use that figure.
- Oct 2Shopify automatically enrolls all stores in new AI shopping channels by default
Shopify has enabled automatic enrollment in new AI shopping channels for all merchants, currently including Meta and unnamed startups.
- Sep 21Shopify CEO warns that unreviewed AI output is shifting work to coworkers
Shopify CEO Tobi Lütke warns that unreviewed AI-generated output is creating extra work for colleagues, a trend freelance marketplace data reflects industry-wide.
- Aug 13Shopify Reports 197% Spike in AI Referrals While Organic Search Remains Traffic Leader
Shopify has seen AI referrals jump 197%, but organic search still drives the majority of ecommerce traffic.