Ads in Google AI Overviews, AI Mode and ChatGPT Cluster in Apparel and Electronics, Holiday Data Shows
TLDR
New holiday data finds ads inside Google AI Overviews, AI Mode and ChatGPT concentrate in apparel and electronics across five shopping categories, and shows which prompts ChatGPT ads ran on.
Optimixed Overview
Optimixed's original report on this story.
Search Engine Journal reports that new holiday data counts ads across Google AI Overviews, AI Mode and ChatGPT in five shopping categories. The analysis finds that these ads concentrate in apparel and electronics, and it also identifies the prompts that ChatGPT ads appeared on.
How we got here: earlier coverage
On August 31, Google was expanding ad placements in AI Mode by showing shopping carousel ads inline and at the bottom of results. On September 23, Comscore data showed ChatGPT ads appearing in 47% of video gaming chats among US desktop users. Then, on November 5, Google was showing four ads stacked beneath some AI SEO answers in AI Mode, though it had not said how widely the placement runs. Now, new holiday data finds ads inside Google AI Overviews, AI Mode and ChatGPT concentrate in apparel and electronics across five shopping categories, and shows which prompts ChatGPT ads ran on.
Summary of earlier coverage
- Nov 5Google tests a fourth ad slot in AI Mode beneath some AI SEO answers, with HubSpot, Yext, Siteimprove and eintelligenceweb ads observed
Google is showing four ads stacked beneath some AI SEO answers in AI Mode, with ads from HubSpot, Yext, Siteimprove and eintelligenceweb observed, but Google has not said how widely the placement runs or whether it will continue.
- Sep 16Google rolls out agentic commerce updates to help retailers reach AI-powered shoppers
Google is expanding AI shopping tools including performance measurement, YouTube ad agents, and improved commerce protocols ahead of holiday shopping.
- Aug 31Google Is Now Showing Shopping Carousel Ads Inline Within AI Mode
Google is expanding ad placements in AI Mode by showing shopping carousel ads inline and at the bottom of results.
- Jul 24Google Ads AI Max Expands to Shopping Campaigns; Merchant Center Rolls Out Additional AI Features
Google expands AI Max to shopping campaigns with new customization options while rolling out additional AI features across Google Merchant Center.