Google adds Add to cart and Buy now buttons to its Search product panels
TLDR
Google's Search product panels now include Add to cart and Buy now buttons, while retailers' Visit site link remains at the top of the panel.
Optimixed Overview
Optimixed's original report on this story.
Per PPC Land, product panels in Google Search now offer Add to cart and Buy now buttons, and the retailer's Visit site link still sits at the top. The report also notes that discount codes can be applied inside the panel, lowering the price shown at checkout, and that saved carts remain invisible to the retailer. It raises the open question of who gets credit for the resulting sale.
How we got here: earlier coverage
- Oct 23Google Search expands agentic capabilities with information agents and Universal Cart
Google is rolling out information agents and a Universal Cart feature that expand how products and information are discovered and purchased directly within Search.
- Oct 15Google's Universal Cart now live across Search and Gemini app
Google's Universal Cart feature is now live on Search and Gemini, allowing checkout directly in the cart or a handoff to the merchant's site.
- Oct 15Google's Universal Cart Now Live in US Search and Gemini, Excluding YouTube and Gmail
Google launched its Universal Cart feature in US Search and Gemini with Nike, Sephora, Target, and Walmart, but postponed availability on YouTube and Gmail despite earlier May promises.
- Sep 16Google is testing direct links to merchant websites in product search results
Google is testing direct links from product listings to merchant sites instead of opening an in-SERP side panel.