Google Shopping Mobile Gets a New 'Highlighted on the Web' Section
TLDR
Google has added a section called 'Highlighted on the web' to the mobile version of Google Shopping, and the outlet could not see it on desktop.
Optimixed Overview
Optimixed's original report on this story.
SERoundtable reports that a section named "Highlighted on the web" has appeared in the mobile version of Google Shopping, and it may also exist on desktop. The section showed up when searching for products on mobile, but it was not visible on the desktop interface at the time of the observation.
How we got here: earlier coverage
- Nov 1Google adds Add to cart and Buy now buttons to its Search product panels
Google's Search product panels now include Add to cart and Buy now buttons, while retailers' Visit site link remains at the top of the panel.
- Sep 16Google is testing direct links to merchant websites in product search results
Google is testing direct links from product listings to merchant sites instead of opening an in-SERP side panel.
- Sep 14Google is testing a blue background highlight on the 'More' link in product results to increase visibility
Google is testing a blue background on the 'More' link in shopping result panels to make it more visually prominent.
- Jul 21Bing Experiments With Image Section in Shopping Panel Results
Bing is testing an image section within its shopping panel display, spotted by a user but not yet widely replicated.